Kristin Diehl

I wish I had Mark Ritson's reach :-)

‘We’re not in our consumers’ heads 24/7’: Heineken’s Rebecca Haigh on brand reality checks Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, listen closely and never overestimate the role their brand plays in people’s...

www.thedrum.com/news/2025/05...

#CBMinute I used to show this Tom Fishburn comic at the end of the semester to remind people where any given brand stands. Validated this week by Heineken UK's director of innovation Rebecca Haigh "We’re not in our consumers’ heads 24/7" - interview in comments

Away, an Original Internet Darling, Will Sell Its Luggage in More Places Co-founder Jen Rubio has stepped down as CEO as the company expands its points of sale to Amazon and Nordstrom.

#CBMinute Interesting article on why DTC brands enter traditional retailers: experiential factors (touch) as well as retailer factors (loyalty points, Amazon marketplace)

www.wsj.com/articles/awa...

Inside Roy Lichtenstein’s Private Art Collection — Told by Those Who Knew Him Best | Sotheby's YouTube video by Sotheby's

the piece I am referring to starts at 8.52
www.youtube.com/watch?v=lCp3...

#CBMinute I have been a fan of Roy Lichtenstein's art for a long time, but I think we can learn something about the construction of perception that is applicable beyond art. The IG post is the most poignant, but for those not on IG will put Youtube link in comments
www.instagram.com/reel/DJfg75D...

SRK looks HOT. I need to catch up on the Met coverage

Thanks so much @stephtully.bsky.social for all the support. You and the rest of the group make this a great place!

How Online Reviews and Ratings Have Evolved for Customers (Gift Article) Dentists, doctors, professors, dry cleaners: What can’t you rate anymore?

#CBMinute I just taught my last class for the semester but the topic of everybody asking for feedback came up in our discussion on satisfaction. Rating fatigue.
www.nytimes.com/2024/12/05/s...

Going to #ACR2023? Consider attending the JACR round table. Joe Goodman, Jeff Galak, and I will be there to discuss our vision for the issue on "EXPERIENTIAL CONSUMPTION" (taking submissions in 2024) lnkd.in/gCmy9Pn4 Saturday October 28 3:45-5:00pm Capital Hill room