Philippe Borremans

Most crises aren’t sudden. AI, trust erosion, and compound risks expose how unprepared organizations still are.

@shelholtz.bsky.social & @nevillehobson.xyz
host a new #FIRpodcast interview with Philippe Borremans
@riskcomms.bsky.social on crisis communication trends for 2026.

🎧💻 bit.ly/45AKdzn

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5) Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through a...

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)
www.wagthedog.io/p/when-audie...

Date for the diary! 📅 Join us on 8 September at 09.00 BST for our next In Conversation session with @riskcomms.bsky.social Philippe Borremans - global expert on emergency and crisis communications. Book your place here www.cipr.co.uk/CIPR/Events/... #crisiscomms

Soon....

Why Environmental Risk Messages Fail YouTube video by Wag The Dog Video Podcast

Environmental risk communication and financial risk management principles combine in this analysis of why climate messages fail to create urgency and action. youtu.be/tqXXS5GBAPU?...

A weekend quote from the new book I am writing. It will cover my new crisis and emergency communication framework. Soon to be published. 🤞 #crisiscommunications #emergencymanagement

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🌐 'Understanding and Combating Rage Farming: A Practical Guide.' Discover strategies to tackle online anger storms effectively. Perfect for business communicators & PR pros. Click to learn more: https://nuel.ink/vf6FAP #crisiscommunications #emergencymanagement #artificialintelligence #crisispr

Crisis Simulations Are Broken - Let's Discuss Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.

A 10 essay series about crisis simulations. www.wagthedog.io/p/crisis-sim...

When censorship kills: the assault on public health communication The Centers for Disease Control and Prevention (CDC) must now remove words like "evidence-based," "transgender" and "science based" from their websites, publications and research papers. As a health r...

When censorship kills: the assault on public health communication. As a risk and emergency communicator I had to write about this. We cannot remain silent - this touches the core of what we do. www.linkedin.com/pulse/when-c... #riskcommunication #emergencymanagement

CDC datasets uploaded before January 28th, 2025 : Centers for Disease Control and Prevention : Free Download, Borrow, and Streaming : Internet Archive An archive of all CDC datasets uploaded to https://data.cdc.gov/browse before January 28th, 2025. Excludes corrupt datasets and data not publicly accessible.

#CDC data now uploaded to archive.org/details/2025... Because yes, we need to resist censorship when it comes to saving lives.

Wag The Dog Newsletter "Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

Is resilience becoming a buzzword? In the next article on www.wagthedog.io, my weekly newsletter on risk, crisis and emergency communication, I explore the topic from a comms perspective. Out tomorrow - don't miss it and subscribe. 👍🏼

Fascinating research and use of AI! Thanks for sharing. 👍🏼

Remember, disasters are as much or more a social/human event than a physical event.

Thanks Bob! Glad you like the articles 🙏🏼

No Code platforms like Replit will change crisis and emergency communications forever. Communicators can now design proofs of concept or even fully functional tools in a matter of hours. I tested and documented it in my last Wag The Dog Newsletter edition. Check it out here: www.wagthedog.io

This week in the Wag The Dog Newsletter, I am asking the question of when to use AI in crisis and emergency communications and am offering a potential solution via the AI Integration Matrix. www.wagthedog.io #crisiscommunications #artificialintelligence

Hi Paul, I worked with a start up doing exactly that - creating "virtual audiences" based on real data and then use these as segmented audiences you can chat with = test messages, get feedback on risks, scenarios etc... I have a short demo if interested.

Survey Data Risks: Crisis Communication Oversimplification Discover why oversimplifying survey data during crisis communication can lead to misguided decisions and ineffective responses.

My last article on the Wag The Dog Newsletter - www.wagthedog.io/p/survey-dat... #crisiscommunications

Here are the events and conferences I'll be speaking at. Let’s meet up!
🇧🇪 AI in PR Boot Camp II, 20-21 February 2025, Brussels, Belgium
🇲🇽 Crisis Communications Boot Camp, 29-30 May 2025, Mexico City, Mexico - Pre-register today and save 15% on your ticket.
🇦🇪 Dubai and Abu Dhabi, soon to be announced

You’re in Stéphane 👍🏼

Hi Dr Montano, I spoke at the IAEM virtual sessions. Can you add me to the starter pack as well? Wish I could attend IRL though...

Moving from X to here via a web browser extension... Read all about it here: www.zdnet.com/article/how-...

When Crisis Becomes the New Normal : Communication Management in an Age of Constant Upheaval

Here's my latest article from my weekly newsletter Wag The Dog. www.wagthedog.io/p/when-crisi...