Jennifer Andrews

Sunday Reads: I’m hearing about the “Let Them” theory all over the place, so figured I’d see what the hype is about. Hoping it’ll help my control freak tendencies

Everyone slamming Meghan Markle’s Netflix show for being “out of touch” or cringe is clearly not an elder Millennial woman and has also never been on Pinterest 😅 (I will admit she needs a bigger knife…but the rest is overblown, including the Mindy Kaling storyline)

Does anyone else go like 15 months without forgetting to include the attachment, or to unmute yourself, and then make those and other multiple gaffes with the same person in one day? 🙋🏼‍♀️ No, just me? 😅 😂

Starting with a side hustle doesn’t mean you’re not all in, or risk averse.

Building something sustainable while keeping the lights on is just smart strategy.

Creative Ways This CEO Raised Funds for Her Company (Without Sacrificing Scientific Credibility) Podcast Episode · Scientist to CEO™ · 2024-10-01 · 37m

Tell a story. Dumb down your message. + other tips to land investment funding.

I felt silly giving myself the CEO title at my own company.

But I heard a quote that changed my thinking: “If not you, then who?”

Even 1 & 2-person companies need a strategic thinker at the helm.

What do you think about solo & small team CEOs? Or are you one but others think it’s odd?

In 2019, 2 months postpartum, I took my 1st paid marketing client for $200. Brought my infant, drove 45 min to meetings, had my father-in-law walk her during.

The money barely covered gas, but it launched FreshLeaf Marketing. And my work ethic hasn’t changed.

Luckily the money has improved 😂💰

I do something similar, putting all my tasks in Trello in one sitting, then tackling them by priority later

The internet makes business look glamorous. 🌟 What it doesn’t show:

→ New offers that flop
→ Losing clients
→ Feeling alone

I’ve worked with many companies in a CMO/marketing director role, and the truth is, they all face challenges.

What’s the hardest part of business that no one talks about?

Smart Ways to Use AI (And Must-Try Tools) to Grow Your Business Podcast Episode · Scientist to CEO™ · 2024-11-12 · 41m

AI for small businesses & entrepreneurs: what to add to your tech stack

Did every fast food restaurant simultaneously decide to not serve any ketchup (neither in a dispenser nor packets) unless you ask for it after receiving your order? 🍔 🍟

I did a recent email campaign & the hyperlinked text outperformed buttons for clicks—by 9X. I think because hyperlinks feel more natural. Buttons can feel sales-y.

As social reach declines, email is still a channel you own.

Are you amping up email as a channel for 2025?

I love Canva today as much as I loved Kid Pix in the early 90s.

#SundayReads Enjoying my new read—gently 😊 The antidote my personality needs as I settle into 39 and gear up for a (hopefully) less rushed, stress-free midlife. @bemorewithless.bsky.social

Thanks, didn’t find them on first glance

I’m surprised more brands aren’t on here, especially marketing/sales ones. HubSpot, Canva, Salesforce, Sprout Social, Mailchimp. Seems like easy effort to be an early-ish adopter.

Same!! I’d rather do anything else!

Surprising they didn’t have open & send rates before, but ‘tis true - good news for B2B marketers since LinkedIn is a top channel for us 👏

Running a marketing business is 10% creativity, 90% politely following up on unpaid invoices. 🙃

How This Bench Scientist Launched 3 Startups in 3 Countries (Creating IP & $$$) Podcast Episode · Scientist to CEO™ · 2024-10-29 · 25m

Want to take your company global? This guy did it 3X over and lived to tell the tale.

33 LinkedIn automation tools for your brand in 2025 Need help managing your LinkedIn marketing efforts? Check out the top 33 LinkedIn automation tools to boost your productivity.

Wow, great compilation! 🤩 𝟯𝟯 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀 for 2025, covering publishing, lead gen, analytics, and engagement. A must-read to streamline your LinkedIn strategy and boost your brand! 🚀

#LinkedInAutomation #SocialMediaMarketing

Strategies I’ve used to bring clients along (without overwhelming them):

📈 Share data
👩🏼‍💻 Show real examples
🎯 Listen before talking

Marketing pros: how do you balance client education with moving projects forward?

The same people who told me not to go solo are still in the same jobs, same mid level titles and pay, as they were 10 years ago when they almost convinced me not to try.

Believe in yourself.

New websites help identify made-in-Canada products As trade tensions escalate, two Vancouver entrepreneurs have each set up tools to help consumers support Canadian businesses.

One of my podcast guests launched a made in Canada website and it got picked up by Vancouver Tech Journal! His is IsThat.ca 🇨🇦

vantechjournal.com/p/new-websit...

You described what I despise perfectly! I think they get newbies in for the initial simplicity…but then users are stuck with bad functionality and think there’s no better way because they do have the brand awareness

I built my company steadily. No breakthroughs, no buzzy launches.

Just a series of calculated moves in the right direction, repeated over a long period of time.

What’s your “boring” business growth tip?

Haven’t heard of that one. What types of businesses would you recommend it for @courtneyclaren.bsky.social?

Ok I’ll say it: I can’t stand Mailchimp! Used it many years ago, and now use it occasionally (for different clients if they happen to have it). The built-in email module in HubSpot is good. Same with Wix, decent and good reporting

One less thing to worry about! I didn’t discover this on my own either, I read an article about it and was like, oh yeah that’s true haha

Good point, the service gets better from the long-term working relationship and understanding them better