10 Non-Obvious Social Media Trends You Need to Consider Right Now, from the always insightful Mark Schaefer:
businessesgrow.com/2024/01/08/n...
10.01.2024 02:57
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10 Non-Obvious Social Media Trends You Need to Consider Right Now, from the always insightful Mark Schaefer:
businessesgrow.com/2024/01/08/n...
This will indeed be a landmark legal case. Yesterday NY Times filed a lawsuit against Open AI for copyright infringement, i.e. when ChatGPT reproduces vast chunks of NYT articles in its output
"You can be the *thing*
and subvert the thing."
Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.
Social media posts are not enough to truly engage your audience.
Nor are blog posts, newsletters and articles.
The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.
H/t Mark Schaefer at Marketing Congress
4 signs you're stuck in "make and sell" marketing:
🤑 Your goal is only to generate financial income
📈 Your research is focused on market share
⌚ Your KPIs are all short-term
📢 Your work is about awareness rather than sustainability
H/t Dr Victoria Hurth
Agh "its" not "it's"
about.netflix.com/en/news/what...
I don't know why more people aren't talking about how Netflix has finally shared it's viewing statistics.
First report released today shows the hours viewed for each TV series/movie from January to June 2023.
There's always time for a good old-fashioned coin pusher arcade machine, even for busy marketers 🤨
5 questions to ask if you're a marketer:
1. Are you approaching every day as if it's day one?
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?
H/t Bob Safian on generation flux
👉 We're entering a new era of advertising.
We've had:
📺 The broadcast era: mass advertising
📍 The precision era: programmatic ads
Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)
h/t Andy Serdons from Google Benelux
There are 3 new marketing realities:
🫂 The personal brand is the brand. How does your company show its humanity?
🗣️ The customer is the marketer. How can you help them tell your story?
♥ Emotional connection is about human stories, not product attributes.
h/t Mark Schaefer
Connections
Puzzle #181
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Too many work meetings?
There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week
Day 2 of Marketing Congress:
Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.
Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪
Thanks for a fun and inspiring event!
Day 1 of Marketing Congress in Brussels was incredible. Inspirational keynotes and conversations in a cool setting.
I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.
Let's rethink marketing in 2024!
So apparently in Mechelen there's a Pringles factory that produces 100,000 tonnes of these snacks annually, non-stop, with a third of its output going to the UK. Yet we still can't get smokey bacon flavour Pringles in Belgium.
www.theguardian.com/food/2023/de...
If you'd like to join us, you can find all the details here: pac.org/event/eur/eu...
What makes a good European digital comms campaign?
I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.
Film posters including Napoleon at a cinema
Watching Napoleon at a cinema that's just 7 minutes from where the Battle of Waterloo took place ⚔️
Do you have excellent English writing and communication skills? Would you like to work for a truly international company?
Come and join my friendly team in Brussels:
www.linkedin.com/jobs/view/37...
Female artists dominate the 2024 Grammy nominations 🏆
www.hollywoodreporter.com/news/general...
🧑💻 Should CEOs be on social media?
🏦 Readers of financial publications trust a CEO who uses social media up to 9 times more
👥 80% of employees prefer working for a CEO who uses social media
🧐 82% researched the CEO before joining a company
www.raconteur.net/leadership/c...
💌 Is direct mail back in fashion?
Direct-to-consumer brands are now experimenting with 'old fashioned' advertising channels again to overcome the data privacy hurdles of digital marketing, according to Ad Age:
adage.com/article/mark...
Brb just reconsidering my life choices
B2B CMOs are under pressure as their jobs become more complex:
🙋♀️62% say customer experience has moved from sales to marketing
📊 57% now manage data analytics and performance measurement
💵 More than ever they must prove they're driving revenue
More: adage.com/article/mark...
When it comes to B2B, is the sales funnel outdated?
➰ B2B buyer journeys are not linear
🧑💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all
👫 There can be 10-15 decision-makers with very different viewpoints
Read more: www.marketingweek.com/b2b-brands-a...
TikTok and Disney Begin Partnership With First-Of-Its-Kind Content Hub
Fans will be able to...
- Watch videos from across Disney's brands
- Create their own videos with Disney music and effects
- Play daily Disney trivia
- Collect and trade "Character Cards" to win unique profile frames
Now it's all empty mini fridges. Though the other week I encountered a robot mini bar that comes to your door.
Image of a captcha which shows the pipe from René Magritte's "Treachery of Images" ("Ceci n'est pas une pipe"/ "This is not a pipe"). The challenge reads - select all squares with "une pipe", if there are none, click skip.
Merde. Well played.