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Matt Lowe

@antipop

Design Director on THE FINALS at Embark Studios. Worked on ETQW, Brink, Dirty Bomb. MP gaming nut, sports fan, politics mumbler etc. 'Science takes time, stupid is instant'

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04.10.2023
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Latest posts by Matt Lowe @antipop

Yea, Sweden's probably winning Eurovision again

07.03.2026 21:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

…is not quite at the same level yet, despite all our talents and skills.

05.03.2026 07:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

…actual understanding of players and the wider industry dynamics. That’s the bit we too frequently miss. I’ve been in the industry 21 years now and this aspect of things has been true throughout. The games market is finally reaching full maturity, our ability to repeat success through creativity…

05.03.2026 07:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…and system dynamics, that lead to much more repeatable success. And that’s not to make devs sound dumb, they’re absolutely not, the knowledge alone that you need just to produce AAA production quality is massive, likely endless, but we invest more time into that than the our…

05.03.2026 07:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…people with the skill set required to repeatedly create great games over long periods of time, with repeated success, is incredibly rare, way more so than I think people realize. The industry over-indexes on personal perspectives that are less stable over time, than things like player psychology…

05.03.2026 07:46 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…market/demographic shifts or changes in player expectations and interests. But I think for many in the industry, especially on the investor and publishing side, it’s incredibly hard to differentiate β€˜captured moments’ from genuine repeatable making of successful player experiences. The number of….

05.03.2026 07:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…of a franchise, later success is almost always a result of β€˜brute force’, I.e. IP awareness, position as a large incumbent in the market, marketing spend potential etc. As long as you maintain production quality, that can take you a long way without needing to be super creative or understand…

05.03.2026 07:46 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I was just chatting about this with a colleague yesterday. I don’t think people realize just how many successful games of high production value are a result of β€˜capturing a moment’ and not deliberate, repeatable design and creativity. And once you’ve captured that moment and have the origins…

05.03.2026 07:46 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Just your regularly scheduled share of this masterpiece by @tomgauld.bsky.social

28.02.2026 15:55 πŸ‘ 10772 πŸ” 2961 πŸ’¬ 110 πŸ“Œ 94
11 Ways Irish Accent is Similar to Jamaican Accent
11 Ways Irish Accent is Similar to Jamaican Accent YouTube video by Jamaican Sinting | The Heart & Soul of Our People

this Jamaican / Cork accent viral thing is giving me life. the idea that there's a connection between Irish servants & educators in the Caribbean with modern day Patois is wild. I just hear a lad from Cork and all these Jamaicans are hearing their own tongue. awesome

www.youtube.com/shorts/2RsY2...

28.02.2026 21:56 πŸ‘ 135 πŸ” 24 πŸ’¬ 5 πŸ“Œ 2
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28.02.2026 07:49 πŸ‘ 5340 πŸ” 1595 πŸ’¬ 68 πŸ“Œ 62
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She fucking nailed it. πŸ˜†

25.02.2026 18:33 πŸ‘ 9079 πŸ” 1559 πŸ’¬ 210 πŸ“Œ 107

It really is fascinating how overt it now is that there are certain - really not controversial - ideas that you aren’t allowed to say on television.

23.02.2026 21:05 πŸ‘ 7096 πŸ” 1890 πŸ’¬ 56 πŸ“Œ 23

Setting education up as just a series of exams to pass, a horribly expensive necessity for jobs with little security, robs it of the joy of learning and the pleasure of seeking knowledge. Is it any surprise when tools like this appear that don’t need either

23.02.2026 20:06 πŸ‘ 12 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Reform would create ICE-style agency and end leave to remain, Zia Yusuf to say Nigel Farage’s party plans to deport up to 288,000 people a year on five flights a day and expand stop and search

If you want concentration camps in the UK, people being grabbed off the streets, or murdered on them, five year olds being separated from their parents and locked up #VoteReform

23.02.2026 09:30 πŸ‘ 1085 πŸ” 481 πŸ’¬ 84 πŸ“Œ 28
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Tfw you still have some edge cases to fix in your procedural locomotion system #gamedev

21.02.2026 16:02 πŸ‘ 8880 πŸ” 2883 πŸ’¬ 74 πŸ“Œ 126
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879 - With Nathan Collins coming on for Brentford, James Milner has now played in the same game as all 879 players to make 100+ Premier League appearances since 2002-03. Quirky.

21.02.2026 16:06 πŸ‘ 44 πŸ” 9 πŸ’¬ 0 πŸ“Œ 3
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UK ban on Palestine Action unlawful, high court judges rule Protest group’s co-founder wins legal challenge against decision to proscribe it under anti-terrorism laws

UK ban on Palestine Action unlawful, high court judges rule www.theguardian.com/uk-news/2026...

13.02.2026 10:15 πŸ‘ 348 πŸ” 108 πŸ’¬ 8 πŸ“Œ 22
07.02.2026 10:45 πŸ‘ 16667 πŸ” 4675 πŸ’¬ 130 πŸ“Œ 154
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Sir Ian McKellen performing a monologue from Shakespeare’s Sir Thomas More on the Stephen Colbert show. Never have I heard this monologue performed with such a keen sense of prescience. Nor have I ever been in this exact historical moment.TY Sir Ian, for reaching us once again.
#Pinks #ProudBlue

05.02.2026 11:50 πŸ‘ 32287 πŸ” 13860 πŸ’¬ 589 πŸ“Œ 1595
ICE agent wearing skull mask that is usually associated with the neo Nazi  atomwaffen group

ICE agent wearing skull mask that is usually associated with the neo Nazi atomwaffen group

Fucking surreal that people dressed like this and carrying assault rifles are permitted to kidnap people off our streets

03.02.2026 23:35 πŸ‘ 11302 πŸ” 3247 πŸ’¬ 635 πŸ“Œ 778

Dem leadership: changing this is a difficult process, you fool. You rube. You utter infant. Give us between $5 and $50

Mamdani, wiping grease off his hands: So it turns out there's a switch on this machine that puts it into either orphan-shredding mode or free school lunch mode. Just had to flip it

03.02.2026 04:05 πŸ‘ 10618 πŸ” 2374 πŸ’¬ 12 πŸ“Œ 22

Wild that there was an open lane called "what if we just explain things clearly to people?" and he's the first one to ever fill it

30.01.2026 16:09 πŸ‘ 13837 πŸ” 2890 πŸ’¬ 154 πŸ“Œ 88

"Safe to fail" and "fail fast" are not the same thing, even if they can overlap. It frustrates me that this isn't better understood when it comes to dev.

26.01.2026 22:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It’s worth noting that spending on ICE, DHS and state + local police is higher than the amount that China spends on its entire military.

24.01.2026 22:03 πŸ‘ 388 πŸ” 145 πŸ’¬ 3 πŸ“Œ 5
NYT push alert: "A person was shot dead today during a struggle with federal agents in Minneapolis, according to officials."

NYT push alert: "A person was shot dead today during a struggle with federal agents in Minneapolis, according to officials."

By who? Who shot the person dead? You saw the video. We all know a federal agent shot a man dead who was prone on the ground. Also, it's not "according to officials." It's according to verified video seen with your eyes. Not saying what anyone can obviously see with their eyes is a form of lying.

24.01.2026 18:28 πŸ‘ 30107 πŸ” 7031 πŸ’¬ 705 πŸ“Œ 275
Alex Pretti from his early days working at the VA

Alex Pretti from his early days working at the VA

Alex from our time working together, while he was in nursing school. Later, he moved to ICU, working as a nurse to support critically ill Veterans. He had such a great attitude. We’d chat between patients about trying to get in a mountain bike ride together. Will never happen now

24.01.2026 19:39 πŸ‘ 23719 πŸ” 7817 πŸ’¬ 632 πŸ“Œ 607

Alex Pretti was a colleague at the VA. We hired him to recruit for our trial. He became an ICU nurse- I lover working with him. He was a good kind person who lived to help and these fuckers executed him.

White. Hot. Rage.

24.01.2026 19:31 πŸ‘ 60614 πŸ” 18866 πŸ’¬ 1403 πŸ“Œ 741
Comment from reddit: "There are Tibetan monks who spend weeks making beautiful sand mandalas, only to cast their artwork into a river. As the point was the mental state while they created the mandala, not the artwork as a physical object. All is impermanent."

Comment from reddit: "There are Tibetan monks who spend weeks making beautiful sand mandalas, only to cast their artwork into a river. As the point was the mental state while they created the mandala, not the artwork as a physical object. All is impermanent."

me whenever I delete my satisfactory save and start over

22.01.2026 18:32 πŸ‘ 67 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0