Hannah Fisher

well-being.
If you’re a millennial in a leadership role, especially if you care about building something meaningful without losing yourself in the process, this one’s worth your time.
Highly recommend.

Loved this book last year and still think about it.
When We’re in Charge by Amanda Litman is one of the most practical takes on millennial leadership I’ve read. It doesn’t romanticize burnout or hustle culture. It gives real frameworks for leading well while protecting your own energy and

🤙 Hard Refresh Sick Day’s from 2025!

Jarc is an incredible organization supporting people with developmental disabilities and their families. Bringing their new website to life online was an honor and the highlight of our year!

Filmed this a year ago and finally got around to editing! “Mind blowing to be honest” “Instrumental” “I’m PROUD of my marketing now!” “I don’t know where I would be without them” - these are the words we like to hear from our clients! Thank you, Anna!

Throwback to March when I had a an audience to validate my unconventional self-care practices. Anyone remember what I said?

hard-refresh.com

One of the most overlooked element in web strategy? Your H1 tag. I wrote a whole thing about it: https://hard-refresh.com/why-every-marketing-leader-should-care-about-h1-tags/

Makes me want to create a post addendum of some kind that can be re-used by anyone who cares about this type of thing. (You should care about this type of thing)

solid foundation for Walker to scale.

🚜✨ Just launched another web package for Walker Excavation.

Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.

When your website works, your business grows. This one’s now a

Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/

Will someone explain Skylight to me???

Nothing better than computers and coffee 🤓

hard-refresh.com

https://hard-refresh.com/accessible-sites-rank-better-in-ai-search/

Web accessibility used to be a moral choice—a way to support people using assistive tech. Now it’s what makes your site legible to AI and favored by search. Accessibility isn’t optional anymore—it’s the foundation of visibility. Read more:

Up early on a Monday, scouring Reddit for any info on social media indexing and how it's impacting SEO strategy for marketers - anyone on Bsky have something to share with me??

LLM Consistency Testing Project (for science!) Volunteer here to help Rand and co. test the consistency of AI tools

If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔

Drives me bananas there's no good data about this.

So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...

place I call my home, and made a small pledge to myself to do better for this land like it’s first people did.

My team and I observed Indigenous People’s Day on Monday. Personally, I took most of the day off and carved out some time to visit Lincoln Park in West Seattle - a place that used to belong to the Duwamish (dxʷdəwʔabš) people. I took a moment to sit in the sun, feel the gratitude I have for the

AI search isn’t coming. It’s here.
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform

Ever wondered how to start when you just need a quick website for your new idea?
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/

ewe

hot take: what if shaming people for using AI because of its environmental impact is actually slowing down climate solutions? Instead, we should be encouraging our peers to get really, really good at using this tech to make more progress, faster. I could do a ted talk on this, I swear.
#ai #climate

read more in our latest blog post on web partnerships (if you're a CMO, this one is for you!) hard-refresh.com/strong-web-p...

Look at your last 3 campaigns.

– Did web delays block progress?

– Does the site reflect your strategy?

– Is your analytics setup clean and actionable?

If not, you’ve got a web ops issue.

Strong partners:

– Create reusable systems

– Clean up your analytics

– Let your team focus on creative work

You get better rollouts *and* smarter decisions upstream.

It’s not just about outsourcing tasks.

A great web partner:

– Builds for scale, not just speed

– Speaks marketing fluently

– Cares about long-term performance

Here’s how to spot one ⬇

Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?

A giant plume of smoke, carried away by northward winds, blocking the sunset. It’s skies like these that motivate me. We shouldn’t have to live in a world that’s burning, and there’s still time to fix our future 🤞