Natasha Prats

You mean I don’t need a solution to help me listen to all the podcasts and read all the newsletters?

Love hearing about the power of words as part of great UX

I just gave product feedback to a customer service agent, and instead of just passing it along, she tried to explain to me why each family member of an insurance plan can’t have their own online account. It would be too many accounts!

🤨 Incredible that so many other companies can figure this out…

How do you handle that? Do you explain it to them?

I got the tsunami alert in San Francisco, and I immediately checked X. Old habits die hard

The question is no longer WHETHER to adopt AI in customer service, but instead it’s HOW and WHEN

Mira Murati says we’re doing pretty well on AI safety, but we need to improve on transparency and AI literacy. That resonates for me

#WIREDBigInterview @wired.com

Interesting take from @jay.bsky.team : some people get so burned out from social media, and can’t control it, that they just leave a platform.
Bluesky gives you the control to curate your conversation, and thus you stay on the platform.

Is that a net good?

@bsky.app has 24M users but only a 20-person team?! Wow

#WIREDBigInterview @wired.com @jay.bsky.team

@mcuban.bsky.social says it’s an existential moment for Twitter and you can talk here like it’s 2015 again with the trash talking.

But it’s also easier to just engage people about the Mavs & Cost Plus.

“Whoever controls the thread controls the engagement”

#WIREDBigInterview

How much money do I need? I’m not trying to go to Mars.
- Mark Cuban

The #WIREDBigInterview conference erupts into cheers

We still can’t connect data from all our devices, but once we can, it will be a huge unlock. AI can help interpret the data and look for red flags in aging consumers

Some of the top categories in AgeTech: Smart Homes and Entertainment

From Andy Miller at AARP, I learned that AARP isn’t just an advocate for consumers over 50, but it actually pushes technology forward.

#WIREDBigInterview @wired.com

“Train like an athlete, think like an artist”

-Phil Wizard

So cool to see Phil Wizard live at #WIREDBigInterview

Howie’s in Los Angeles but he joined us via some new technology. The audio and video quality is great

#WIREDBigInterview @wired.com

Design has the power to lift up bad actors, and that’s a risk for all tools.

So what? Let’s invest in raising the bar and inventing new possibilities for good designers

bsky.app/profile/wire...

Here’s the answer

When designing products, remember that you can’t please everyone; and also that you need to study broader market trends in addition to user-centered design

“A camel is a horse designed by committee”

“If this is the future of design, then I’m switching careers”

These were some of the early user comments at @figma.com regarding the new collaborative direction in Figma. Good thing they ignored it!

@wired.com #WIREDBigInterview

#WIREDBigInterview just asked @zoink.bsky.social about what he’s wearing.

We’re not just asking women anymore!

But the biggest game-changer in automotive in the past 20 years? Telematics

Fun fact: Volvo goes out to accident scenes to collect physical data, to then learn and improve on car safety.

#WIREDBigInterview

How will @signal.bsky.social get to 1B users?

“We have to provide a product that when anyone picks it up, it feels natural.” It needs to be easy enough that all your friends are on it. That’s as important as privacy

Plus, they’re working on encrypted backups

#WIREDBigInterview @wired.com

So excited to be here!

Will next year be Big Tech’s big finale? #WIREDBigInterview