Harry Clarkson-Bennett

graph titled with the quote: "It can't be that stupid, you must be prompting it wrong." The x-axis is labeled "understanding of how LLMs work" and the y-axis is labeled "how much you trust LLMs to do anything whatsoever." A downward-sloping purple line represents the author's experience, captioned "my journey so far," suggesting that as their understanding of LLMs increases, their trust in them decreases.

"Day 915. Learned more about LLMs today. Correlation still holding"

Agreed. I think Indians had the largest countrywide 'meh' when asked if they cared about AI being used to write news articles.

2/3 of the fastest growing publishers have been Indian sites for that very reason

How to Build a Brand (with SEO) in a Post AI World Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.

A bit of light reading on a Saturday for you: open.substack.com/pub/leadersh...

How to think about building a brand as an SEO when the greedy bots are done stealing your content

The rise of synthetic authority What if AI-created authority - authored not by a named human expert, but generated by a system trained on the sum of human knowledge - becomes not only viable, but preferable?

Most content on the web is garbage.

We assume AI will make it worse.

But what if it makes it better?

Not just mimicking expertise, but becoming the expert in truth.

New piece: The rise of synthetic authority

www.jonoalderson.com/conjecture/t...

Is Google about to destroy the web? Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.

This whisper that was given voice, now turns to dull roar : www.bbc.com/future/artic...

Incredible stuff. The link building I could only dream of @lidia-infante.com

😂😂😂

A Round Up of SEO Week My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO

A roundup of SEO Week: leadershipinseo.substack.com/p/a-round-up...

NYC's least cool, cool event. Decks from Rand and Will Critchlow well worth stealing

I'm sure you get the same but the amount of grifting messages I get selling me AI guff is infuriating. It's the new backlinks

For me, looking at social proof platforms and making sure we try to influence our audience in the right place was an excellent takeaway.

The Humans Behind Google's Algorithm And What That Means For Your Website When Google's John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google

When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites.

Colour me stupid, but I am definitely interested to see what happens in the next few years

Love Barry's stuff. Always hits home for publishers.

Apple Says Google Searches Down & Google Says Google Searches Up Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an "increase in total querie...

Safari searches down, but Google searches up on Apple devices? So people are using Safari less & the Google Search app more?

Google: "We continue to see overall query growth in Search. That includes an increase in total queries coming from Apple’s devices & platforms."

#google #apple #seo #ppc

Contentless marketing If we want to reach and influence audiences, we need a new approach. We must stop treating content as a tool for visibility, and start using it to solve real user problems.

So worth a read: www.jonoalderson.com/conjecture/c...

Solve problems for people first. Know your audience

This is a great writeup on ways to write things up for the web, for search engines, and for users.

Tell, without telling me, that you charge a hefty fee for reports and need a clickbaity headline to hawk your nonsense.

"Search traffic for publishers will be 0 in 2-3 years"

They're lying, no way it's a quarter

50 biggest UK news websites: Substack enters ranking in March Press Gazette lists the top 50 news websites in the UK. Monthly updated top 50 listing based on data provided by Ipsos iris

Biggest 50 UK news websites by minutes: pressgazette.co.uk/media-audien...

BBC first (obvs) and Yahoo second (joy). NYT tenth which is interesting...

Wonderful!