The Writing Community Chat Show

New postHow to Get Your Book Into the Hands of Book Bloggers! Writing tips and advice from The Writing Community Chat Show. The modern literary landscape is crowded. With thousands of titles launching every month, even a masterpiece can disappear into the digital ether without a strategic nudge. Having interviewed over 380 authors, from indie breakouts to New York Times best-sellers, on our programme, we’ve seen one truth emerge repeatedly: visibility isn’t a lottery; it’s a strategy.If you want influencers, BookTubers, and bloggers to champion your work, you need to stop blasting and start building. Here is how to navigate the world of digital gatekeepers and get your book the attention it deserves. 1. The Art of the “Precision Pitch.” The biggest mistake authors make is the copy & paste approach. Influencers receive dozens of enquiries a week; they can smell a generic BCC email from a mile away. Including those like we get where senders leave “insert name here,” in the opening of the email! Come on people, don’t be lazy! - Do your homework: Identify influencers who actually read your genre. Sending a gritty noir thriller to a cosy fantasy reviewer is a waste of everyone’s time. - The “Hook” isn’t just for your book: Your email subject line should be punchy. Instead of “Book Review Request,” try “Atmospheric Gothic Horror for fans of,” and try to name an author they love. - Mention their content: Briefly reference a recent review or video they posted. Show them you aren’t just looking for a megaphone, you’re looking for a partnership. 2. Professionalism is Non-Negotiable. If you want to be treated like a professional author, you must present like one. Before reaching out, ensure you have your author toolkit ready to go:The Essential Author Toolkit - Professional Author Biographies: Prepare three versions of your bio: a tweet-sized one-liner (50 words), a medium paragraph (150 words), and a full-page version. This allows a host to quickly grab the version that fits their specific platform format. - High-Resolution Visuals: Include a professional headshot and versions of your book cover (3D mock-ups and flat 2D images). Ensure these are high-resolution for print/web but also include web-friendly smaller files so they don’t clog up an inbox. - The “Elevator Pitch” & Blurb: A punchy, one-paragraph summary of your book that focuses on the stakes and the unique hook. Avoid long-winded plot summaries; focus on why a reader should care now. - Sample “Talking Points” or Interview Questions: Especially for podcasts and live streams, providing 5–8 suggested questions or interesting topics related to your research or writing process is invaluable. It helps the host prepare and ensures the conversation stays on-brand for your book. - Digital and Physical ARCs (Advance Reader Copies): Have links to your book on professional platforms like https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.netgalley.com/&ved=2ahUKEwiO8YGyqpWTAxXsUkEAHfdbDGEQFnoECA8QAQ&usg=AOvVaw1-4xeJk0JcNWJvtBRtL2PT or https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://bookfunnel.com/&ved=2ahUKEwj4-fG4qpWTAxWJQkEAHQ0tN8AQFnoECDcQAQ&usg=AOvVaw2knILkCg1rhnu58MCQxIb8ready to go. If you are sending physical copies, ensure they are accompanied by a handwritten note or a printed “one-sheet” summarising the book’s details. - The “One-Sheet”: A single-page PDF that acts as a resume for your book. It should include the title, genre, ISBN, publication date, buy links, and a brief “About the Author” section. - Social Proof & Accolades: A list of any awards, significant rankings (such as being featured on top-tier writing podcasts), or blurbs from other established authors. This builds immediate credibility with a reviewer. 3. The “Relationship First” Rule. The most successful authors on the Writing Community Chat Show are those who have spent months, sometimes years, engaging with the community before they ever ask for a favour. - Engage authentically: Follow them, comment on their posts, and share their content. - The Soft Ask: Sometimes, it’s better to ask if they are accepting reviews before sending the pitch. It shows respect for their schedule. - Offer Value: Can you offer their audience a signed giveaway? A guest blog post? An exclusive behind the scenes look at your research? Writing Tips: Crafting the Pitch. When writing to a blogger or influencer, your prose must be as sharp as your manuscript. - Be Brief: Aim for under 300 words. - The “Why Now”: Is there a seasonal hook? Does it tie into a current trending topic? Give them a reason to feature it thismonth. - Check your English: If you are pitching to UK-based bloggers, ensure your pitch uses British spellings and conventions, unless you are in the USA, of course. It shows an attention to detail that suggests your book will be equally well-edited. Pro Tip: Don’t ignore the micro-influencers.” A blogger with 1,000 dedicated, niche followers often has a much higher conversion rate than a celebrity influencer with 100,000 passive followers.The Long Game. Getting featured isn’t just about a one-off post; it’s about building a reputation within the writing community. Treat every blogger, no matter their following size, with the same level of courtesy you would show a national journalist.Success in the literary world is often a marathon, not a sprint. Keep writing, keep pitching, and most importantly, keep supporting your fellow authors. The WCCS - Together as one, we get it done! The Writing Community Chat Show is now a NON-PROFIT organisation! A community interest company trying to create great things and support authors. To do this, we need support too. Consider becoming a paid subscriber to help us grow the non profit business. Or, simply advertise your book with us! You can also donate to us https://t.co/BMK5C7GOVl

📣 New Post! "New postHow to Get Your Book Into the Hands of Book Bloggers! Writing tips and advice from The Writing Community Chat Show." on @Spreaker

Joe Hill is Sliding Into My DMs? The Rise of the Sophisticated Author Scam! We’ve all seen them. The “Dear Esteemed Author” emails that look like they were translated from a language that doesn’t exist, promising us a spot on the New York Times Bestseller list for the low, low price of £500 and your firstborn child. Usually, they’re easy to spot. They’re clunky, they’re weird, and they usually end up in the bin before we’ve finished the first sentence. But lately, the bots have been going to school. They’re getting sophisticated. They’re getting... personal!I received an email this morning that was, frankly, a work of art. It wasn’t from “Marketing Pro 123.” It was from Joe Hill! Yes, that Joe Hill. It even had his face in the profile picture. https://substackcdn.com/image/fetch/$s_!XStq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82a37033-574b-42d6-9c88-db6a305f2718_1408x768.png The “Joe Hill” Incident. The email was a masterclass in AI-generated flattery. “Joe” told me he’d been on a bus (how relatable!) and saw a woman reading my book, Deep. He claimed she was so absorbed she didn’t even notice she was eating popcorn (which sounds like a choking hazard, but I’ll allow it). According to “Joe”: “She barely looked up so focused she was eating popcorn without noticing anything around her. That kind of attention is unmistakable.” Well, yeah. It has that effect. If you fancy being so gripped by a story that you lose all motor coordination and social awareness, you can https://linktr.ee/CJAggett. The email went on to dissect the themes of the book—mentioning Dee, her father, and the moral seriousness of the plot. It was eerie. It’s a perfect example of how AI can now scrape your Amazon blurb and reviews to craft a “personal” message designed to lower your guard.The goal? To “connect me” with a professional book marketer. Translation: To lead me into a sales funnel for a service that will likely take my money and run—or worse, get my Amazon account banned for using dodgy promotional tactics. What Happens if You Fall for It? It’s tempting. We all want a legend like Joe Hill to notice our work. But if you reply and engage with these “highly recommended” marketers, here is what is actually waiting for you: - The “Bot” Blast: They’ll charge you hundreds of pounds to blast your book to thousands of “readers.” In reality, these are bot accounts. Amazon’s algorithms are smart; if they see a spike in bot activity or fake reviews, they will nuke your account! - The Data Harvest: By clicking their links or providing “author details,” you’re often handing over personal data to scammers who sell your info to even more aggressive phishers. - The Ghosting: Many of these “services” simply take the payment and vanish. Because they used a fake identity (like Joe Hill’s), you have zero recourse. How to Spot the Scam. - The “From” Address: Check the actual email. Joe Hill is a multi-millionaire author; he isn’t using a random gmail.com address to scout indie authors on buses. - The Over-the-Top Narrative: If the story sounds like a scene from a movie (the “lady on the bus” trope), it probably is. - The “Unsolicited” Connection: Legitimate, high-level marketers rarely cold-email authors. They are usually so busy they require a referral or have a months-long waiting list. - The Flattery Trap: If they spend 400 words telling you how much they “admire your courage” before mentioning a marketing service, keep your hand on your wallet. Finding a Real, Genuine Marketer. As we’ve discussed many times on the Writing Community Chat Show (currently ranked #3 in the UK, cheers for that!), the best way to find help is through the community, not through your spam folder or inbox. - Vetting through the Community: Ask in writer circles. If a marketer is good, five other authors will be shouting their name from the rooftops. - Check the Portfolio: A real marketer will show you books they’ve actually worked on. Reach out to those authors and ask: “Did this person actually help you?” - Look for Transparency: Genuine marketers (like those at Reedsy or established indie agencies) have clear pricing, contracts, and realistic expectations. They won’t promise you “global stardom” overnight. - Start Small: Never drop four figures on a marketer you’ve just met. A real pro will often offer a consultation or a smaller “starter” package to see if you’re a good fit. The Bottom Line. The AI is getting better at faking human connection, but it can’t fake reputation! If https://open.substack.com/users/16670557-joe-hill?utm_source=mentions actually wants to talk to me, he can come on the show for an interview! And, if you are reading this, now you are aware of what people are doing with your name! So, if an email looks too good to be true, it’s probably just an algorithm trying to eat your lunch.Stay sharp, keep writing, and watch out for those “popcorn-eating” readers! THE WCCS - TOGETHER AS ONE, WE GET IT DONE!

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Happy World Book Day from all of us at The WCCS! Today, we celebrate the power of words to spark imagination and connect communities.

The aim of today is simple: to celebrate the joy and value of books.

#WorldBookDay #WBD2026 #Imagination

BIG NEWS: The UK’s #3 Writing Podcast is going to the castle! 🏰🏆

Announcing The Writing Community Awards 2026 at Hensol Castle, Wales.

Celebrating the best in indie and mainstream storytelling, possibly broadcast live to a global audience.

open.substack.com/pub/thewccs/...

Lizzy Barber on the REALITY of the writer's life: Juggling a career with a new baby, hitting 500 words a day, & navigating the constant fear of never being published again.

Watch: youtu.be/NS5AAWtu8a0?...
Listen/Read: open.substack.com/pub/thewccs/...

#WritingCommunity #AuthorLife

BONUS SHOW ALERT! TONIGHT at 8 PM UK Time!

Join Chris Hooley LIVE as he interviews award-winning author R W R MacDonald, winner of the Ngaio Marsh Award for Best First Novel for his dazzling mystery, The Nancys!

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We are nearing the end of September. Authors, how have your projects been going for this month?

Pay Christopher Aggett using PayPal.Me Go to paypal.me/TheWCCS and type in the amount. Since it’s PayPal, it's easy and secure. Don’t have a PayPal account? No worries.

Do you think you could contribute to our show to help running costs and to help our new non profit grow? Any help is greatly appreciated.

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Thank you to all those tuning into our live shows lately. Liking our YouTube shows, leaving comments, and being supportive. It helps us keep motivated and helps like minded people find our show!

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Pay Christopher Aggett using PayPal.Me Go to paypal.me/TheWCCS and type in the amount. Since it’s PayPal, it's easy and secure. Don’t have a PayPal account? No worries.

If you are a fan of our show, would love to support us as hosts who pay for the show to continue monthly, or support the show as it’s now a non-profit business, you can do here:

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I’m curious, what genre do you write in?

This week we sit down with Renee Zukin - author, educator, coach & mental health advocate - to talk about her book Every Day I’m Brave.

Watch on our YouTube channel or listen on any podcast platform. Just search for #TheWritingCommunityChatShow.
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If you are an author say hi!

We welcome you to be part of our community.

The Amazon Kindle Storyteller Award closes tomorrow! (Sunday) It is a super simple process to enter. You just have to enter a keyword when uploading your manuscript to KDP. It could bag you a whopping £20,000!

Find out how to enter, and more: www.amazon.co.uk/storyteller?...

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Today we pre recorded an interview with a super guest! 😁

To be released on the 11th of September.

Subscribe here to see it when it drops. youtube.com/@thewritingc...

We have had some brilliant interviews this week. Including 2 who have brand new books out!

Who else has a new book out or dropping soon?

We NEED your help!

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The Writing Community Chat Show Dive into the vibrant world of writing with our channel, dedicated to celebrating authors, storytellers, and book lovers alike. Join us as we bring you: Engaging Author Interviews: Get up close and pe...

Over 350 episodes. Thousands of laughs. Endless inspiration.

Where authors, creatives, and storytellers come together to share the truth about the writing journey. From bestselling legends to breakout indie stars.

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Keep writing!

📚The WCCS | Substack Unlock the secrets of the writing world with in-depth conversations featuring the brightest minds in publishing. Whether you're into bestsellers or indie gems, we've got you covered.

If you love advice and writing tips from authors, love hearing their stories, then subscribe to our Substack and our YouTube channel.

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A Haunted Island. A Spooky Investigation. Help Us Investigate the Haunted House That Inspired J.D. Barker’s New Book! A Once-in-a-Lifetime Adventure!

I have the possibility to go on a trip of a lifetime to Canada. To an isolated island and stay 2 nights in an abandoned haunted house. A New York Times bestselling author is coming with us as well as a paranormal investigator!

Any donations will help lots!

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A Haunted Island. A Spooky Investigation. Help Us Investigate the Haunted House That Inspired J.D. Barker’s New Book! A Once-in-a-Lifetime Adventure!

Join us on a REAL haunted adventure! 👻😱

We’re heading to Wood Island—the eerie location that inspired NYT bestselling author J.D. Barker’s new book! 🏚️

And guess what? He’s coming with us!

Find out more here: www.kickstarter.com/projects/the...

#kickstarter #crowdfunding

It’s #WorldBookDay! Tag an author that has helped you escape into an awesome story and let us know what that book was.

If you are an author, book lover, or somone who loves a good old chat, join us live tonight at 8pm U.K. time for our interview with TJ McKay! Plus, breaking Amazon Kindle news discussed at the start of the show.

You can get a free trail for the live shows. 😁

Join Us for an Exciting Interview with Author & Editor Tim McKay! This Friday, 8pm UK time. Live on Substack. Season 15, episode 10.

Live Author Interview This Friday!

Join us on The Writing Community Chat Show as we sit down with T.J. (Tim) McKay! An indie author, editor, and writing professor from Ottawa, Canada!

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Authors and book lovers, what do you think is a fair paperback book price? Considering the time and effort authors put in.

I have started a Bluesky account for me! I am the founder and host of @thewccs.bsky.social and author. I never thought I would write a book. Now I have released 3 and am writing more! 😃

Links to my work: amzn.eu/d/2AoQnnc

Writers and book lovers, say hello! 👋

We have created a new merch brand. Creative Souls Clothing. Aka CSC. The logo almost looks like C&C. Chris & Chris!

Check it out and let us know what you think.

TheWCCS - Etsy UK
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#Creativesouls

We have created a new merch brand. Creative Souls Clothing. Aka CSC. The logo almost looks like C&C. Chris & Chris!

Check it out and let us know what you think.

TheWCCS - Etsy UK
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#Creativesouls

"ProWritingAid has seriously transformed my writing—I can’t imagine working without it now!"

You can try it free! & because I love the #WritingCommunity, I’ve hooked you up with 20% off using my affiliate link for the paid versions.

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