Tourism already generates $23 billion in annual revenue, contributes $8 billion to our provincial GDP, and supports over 113,000 jobs— and we’re just getting started!
Learn more: gov.bc.ca/LookWestTourism
By marketing B.C. globally, improving access across the province, leveraging major events like FIFA World Cup 26™, mobilizing private investment, and supporting tourism businesses, we’re unlocking new opportunities for communities across B.C.
Built on five pillars — Marketing, Destination Access, Event Hosting, Investment Attraction, and Enabling Growth— the plan sets a clear path to double tourism revenues to $48 billion by 2036.
Today we’re launching B.C.’s Tourism Sector Action Plan (2026–2029)— a roadmap to strengthen and grow this vital industry and position British Columbia as a premier destination for visitors and investors from around the world.
Tourism is a cornerstone of B.C.’s economy — supporting communities, creating jobs, and showcasing the incredible places that make our province so special. 🌲
From community watch parties to lasting legacy initiatives, this is Team B.C. — and we’re ready to welcome the world.
#FIFAWorldCup26 #TeamBC #100DaysToGo #BCPlace #StrongerBC
This is more than a tournament. It’s an opportunity to showcase British Columbia’s breathtaking landscapes, vibrant communities and diverse culture — and to turn this global spotlight into jobs, tourism growth and long-term opportunity for people across our province.
⚽ 100 Days to Go, B.C.! ⚽
Today marks 100 days until the FIFA World Cup 2026 kicks off in Vancouver.
In just a few months, seven matches will be played at BC Place, with more than 350,000 fans expected through its doors and billions watching around the world.
I hope this exhibition inspires you as much as it did me. ✨
#VancouverArtGallery #EmilyCarr #ThatGreenIdeal #BCArts #CultureInBC #ProudlyBC
Arts and culture are essential to who we are as a province. They bring people together, strengthen our economy, and support vibrant communities. We’re proud to support the Vancouver Art Gallery and remain committed to artists and cultural workers across B.C.
Her work continues to shape how we think about identity, belonging, and our deep connection to B.C.’s landscapes.
Tonight we celebrated That Green Ideal—the most comprehensive Emily Carr exhibition the Gallery has presented in more than 20yrs. Carr didn’t just paint what she saw; she painted her relationship with the land, culture, and the world around her.
Grateful to the incredible VAG team, and all the artists, donors, partners, and supporters who make the Gallery such a vital part of our province. It was a pleasure to be here with Minister Brenda Bailey, Minister Terry Yung, MLA Sunita Dhir, and Councillor & Deputy Mayor Sarah Kirby Yung.
A wonderful evening at the Vancouver Art Gallery, celebrating a major moment for B.C.’s cultural community 🎨
All levels of government are working together to host the world—on their lands—with respect, partnership, and shared opportunity. 🌍🤝
#FWC2026 #fifavancouver2026 #indigenousPartnerships
We also spent meaningful time with representatives from the Musqueam, Squamish, and Tsleil-Waututh Nations. These Nations are family, and this partnership reflects a long tradition of working together.
We also had the chance to meet two amazing volunteers ahead of the tournament—a mother and son duo whose shared passion for the beautiful game is truly inspiring. Volunteers like them are the heart of this tournament. 💙⚽️
Joined by Minister Ravi Kahlon, Minister of State Terry Yung, MP Wade Grant, and MP Parm Bains, we connected with the Vancouver Host Planning Committee and toured the exciting upgrades at BC Place—including learning that the new grass is being grown right here in Chilliwack 🌱
Great to welcome Secretary of State for Sport Adam van Koeverden to Vancouver ahead of #FWC2026 ⚽️
Your passion, creativity, and dedication inspire us all. Best of luck to all the nominees! @TheJUNOAwards #JUNOS @Creative BC
See the full list: junoawards.ca/2026-juno-no...
Shout out to Karan Aujla, bbno$, Cameron Whitcomb, Jade LeMac, yung kai, Mother Mother, Peach Pit, Bryan Adams, Nuela Charles, Sarah McLachlan, Nelly Furtado, SonReal & Snotty Nose Rez Kids, Ginalina, AP Dhillon & Anuv Jain, Felix Cartal, Tobias Jesso Jr., and Alex Cuba.
British Columbia artists have earned multiple nominations, including Cameron Whitcomb, who scored 5 nominations, and Vancouver’s bbno$ earns nods for JUNO Fan Choice and Artist of the Year.
The 2026 JUNO nominees are here, and B.C. talent is shining! A huge congratulations to all the artists on their well-deserved nominations.
Grateful for the artists and organizers who continue to create, even in challenging times.
#LocalArts #CommunityTheatre #ArtsAndCulture #VictoriaBC #CreativeSpaces
Visits like this are also a quiet reminder of how much heart goes into keeping local arts spaces alive, and how important they are to the communities they serve.
A thoughtful visit to The Other Guise Theatre with MLA @gracealore.bsky.social 🎭
It was wonderful to spend time in a space filled with creativity, care, and commitment to storytelling.
Thank you, Grace, for having us and for your ongoing commitment to our community! 💬💙
#VictoriaBC #ChinatownMuseum #Heritage #Community #History #ExploreLocal
From exhibits highlighting immigration journeys and cultural traditions to immersive storytelling that brings past and present together, it’s a meaningful place to learn, reflect, and celebrate heritage. 📷🧧
This incredible museum—located in historic Fan Tan Alley in Victoria’s Chinatown, the oldest Chinatown in Canada and one of the most intact in North America—tells powerful stories of Chinese Canadian history, culture, and the contributions of early immigrants to this community and our province. 🇨🇦📜
Had a fantastic visit today to Victoria Chinatown Museum with @gracealore.bsky.social, MLA for Victoria-Beacon Hill! 🏙️✨
