I really wish it to succeed, the team has worked really hard to train and de-baised it from American centric answers and they are pretty good
But the standards are pretty high right now, and marginally better stuff isn’t something people want
♻️ Share if you want REAL Indian innovation
☑️ Deep Seek didn't win China by being Chinese. It won the WORLD by being EXCELLENT
☑️ ChatGPT didn’t win the world cause it's American but cause it works
☑️ Users choose what WORKS
Sarvam has now gotten over 350 downloads - mostly cause of the popularity it got on social media cause of downloads
Those same people said India needed its own micro blogging platform against Twitter → but Koo is dead
This copy paste template worked for many startups but also cash starved lot of them to death
↳ Users don't care about nationalism in tech. They care about RESULTS
I’ll tell you why ?
On Twitter many people argue that India needs a sovereign LLM, because ChatGPT or DeepSeek “don’t always know India” and secondly cause others have their own
↳ USA → ChatGPT
↳ France → Mistral
↳ China→ DeepSeek
↳ India → ???
India’s flagship LLM is embarrassing
↳ It just got 23 downloads on hugging face after 48 hours of launch
Does does that mean that there's a lack of demand for Indic LLMs in India?
↳ The "India needs its own everything" syndrome is the culprit
But here's the opportunity:
→ Creativity beats specialization
Those with creativity and ability to connect multiple dots to get things done, will be going ahead in this race
And AI is picking the winner.
☑️ Specialists: Focused on narrow skills
☑️ Generalists: Adaptable problem solvers
↳ Guess who's winning in the AI age?
The truth: AI is becoming better at specialized tasks than humans.
Claude's new Sonnet 4 can now work independently for 7 HOURS
That's a full workday. Let that sink in
The specialists vs. generalists battle is about to end.
AI task duration is doubling every 7 months
→ In 2022: AI could work for 1 minute
→ 2025: AI agents work for 30+ minutes
↳ Creating reports, presentations, and code
↳ Searching the entire internet autonomously
↳ Work autonomously
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Follow for more. I share marketing and Growth Hacking Tips while building Apps that makes Founders get more revenue & sales
The lessons?
• Don't sell products, sell lifestyles
• Own the media, don't just buy ads
• Create culture, don't follow it
• Think decades, not quarters
Mateschitz passed away in 2022, worth $25B.
The Thai truck driver's drink had made him Austria's richest person.
Today, Red Bull is worth more than many traditional beverage companies combined.
The secret sauce wasn't the drink. It was understanding that people don't buy products.
They buy into ideas.
Red Bull doesn't sell energy drinks.
They sell the promise of adventure, risk, and excitement.
The model worked so well that many forgot what Red Bull actually is: a drink company.
In 2023, they sold 12.1 billion cans worldwide.
From a $1 Thai drink to a global phenomenon that defines extreme sports culture.
Their content strategy? Pure genius.
Red Bull Media House produces movies, documentaries, and shows. They don't make ads about extreme sports.
They make extreme sports content people actually want to watch.
They're Netflix meets X Games.
The numbers are staggering:
• They own 5 football teams
• 2 Formula 1 teams
• A media house
• A record label
• A mobile network
And they still spend 2/3 of their profits on marketing. Not advertising. Marketing.
Dark truth: Early critics called them predatory.
They targeted students, promoting all-night study sessions.
They sponsored extreme sports where athletes died.
But controversy only made them stronger.
Their slogan "Red Bull gives you wings" became cultural shorthand.
They created their own events. Red Bull didn't sponsor sports - they INVENTED them.
Red Bull Flugtag.
Red Bull Air Race.
Red Bull Cliff Diving.
They weren't selling caffeine. They were selling adrenaline.
And it worked brilliantly.
First change? The formula. They carbonated it and sweetened it for Western tastes.
But the genius wasn't in the drink.
It was in the marketing.
They ignored traditional advertising. No TV commercials. No billboards. Instead, they did something revolutionary.
He approached Yoovidhya with a proposal: Let's take this drink global.
They each invested $500K and split the company 49/49 (giving 2% to Yoovidhya's son).
But here's what made Mateschitz different:
He didn't want to sell a drink. He wanted to sell a lifestyle.
Plot twist: Krating Daeng was a cheap syrupy drink selling for $0.50, marketed to Thai truck drivers and laborers.
Created by Chaleo Yoovidhya, it was just one of thousands of "energy drinks" in Asia.
But Mateschitz had a crazy idea.
1982: Dietrich Mateschitz, an Austrian marketing exec, lands in Thailand.
Jetlagged, he tries a local energy drink called "Krating Daeng" (Thai for red bull).
The drink instantly cures his lag.
But what he saw wasn't just energy in a bottle. He saw potential.
Red Bull isn't a drink company.
It's a marketing empire that happens to sell drinks.
Most people think they invented the energy drink. They didn't.
They just mastered the art of selling it.
Here's the mind-blowing story of how an Austrian transformed a Thai drink into a $9.8B empire 🧵
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