Simon Williams

Strategic communication course and template - Communicating Causes Guiding you through developing a communication strategy

Do you need to create a #communicationstrategy for your charity, nonprofit or cause campaign? Here’s a free step-by-step guide with links, resources and readings for every stage #CharityComms #StrategicComms

“Most communications is too long and too boring,” Alex Aiken, ex-head of UK government communications, tells Cardiff University’s JOMEC students. “Communications is a contact sport. And why we do it is more important than how.”

When ads shock: subtle ways that disgust can shape our buying habits In an increasingly fierce war for attention, the temptation to shock in order to make an impression exists. But what are the results?

Different types of disgust can be used by the #Media to influence our behaviours.

While moral disgust disrupts our reduces feelings of belonging, physically disgusting stimuli threaten our sense of power & control.

Read more from Prof. L.J. Shrum & Dr Elena Fumagalli: tinyurl.com/3tbecrpj

A starter pack for the staff at JOMEC - aka Cardiff University School of Journalism.
go.bsky.app/SRiS5Ng