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Dave Cousin

@davetheseo

I love SEO, SEOing and SEOs and travelling, ideally to SEO conferences I'm Expert SEO Consultant, Strategist and Trainer specialising in International SEO and Migrations with over 20 years in the industry.

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15.10.2023
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Latest posts by Dave Cousin @davetheseo

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Green Tip: Want to use great AI images in your presentations, website, docs and social posts?

Worried about the sustainability of generating all these images to be used just once?

Well Sora has a Search function to check what others have already generated, often you can find just what you need.

07.10.2025 20:17 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Top 10 Insights for SEOs OpenAI’s β€˜How People Use ChatGPT’ Report OpenAIs new report is a Goldmine for SEOs & Marketers, Read the Top 10 Learnings now. Who's using ChatGPT and How are they using it, understand Topics 7 intent.

OpenAI's new Research Paper 'How People Use ChatGPT' is an absolute Goldmine. I've pulled out what I think are the 10 most fascinating insights and learnings

Read them here, now:
davetheseo.com/2025/09/open...

Definitely read the full paper at some point, but it's 63 pages.

17.09.2025 08:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It wasn't possible to go through everything in the course in this video so if you've got some questions to ask to check this is right for you? Message me or tag me in a comment

16.09.2025 01:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It wasn't possible to go through everything in the course in this video so if you've got some questions to ask to check this is right for you? Message me or tag me in a comment

16.09.2025 01:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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🌱 GreenSEO is back, 22 Oct!

πŸ“Join us in Brighton for an evening of sessions on making the web more green

🎀 With @davetheseo.bsky.social, Heidi Swigon & Alex Holliman

🎟️ Free tickets: greenseo.org/brightonseo

Part of @brightonseo.com fringe. Sponsored by @screamingfrog.co.uk & Climbing Trees

21.07.2025 17:55 πŸ‘ 3 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Yesterday was the kind of head down day where, I left my phone in the garden at lunchtime and didn't realise until bedtime; at least my phone is 'sun-ripened' now.

09.07.2025 11:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Actually as EV batteries are over the front wheels the weight of all that extra electricity increases traction, worth asking your electricity company if they can send you some of that extra dense electricity next time you're charging.

09.07.2025 11:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Shopify are doing their best to make MCP easier but it still needs some Dev time & controlling what can and can't be done by AI Agents & which Agents is important too

MCP is also only part of the challenge, I'm working on a project to bring easy to understand accessibility guidelines in to 1 place.

01.07.2025 20:20 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yes I think that is what is going to be needed long term, but I worry too that a lot of site owners will have missed out by then, and some won't realise even then.

Even now I talk to companies who don't realise that SPAs are making half their site unindexable by Google so how will they fare?

01.07.2025 20:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEO’s Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents Dave the SEO's Podcast Β· Episode

or listen to the Podcast version:
open.spotify.com/episode/1EZx...

01.07.2025 02:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
SEO's Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents
SEO's Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents YouTube video by DavetheSEO

If you didn't have time to read through by detailed SEO's guide to MCP I have now created a video version www.youtube.com/watch?v=yz7D...

01.07.2025 02:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

"In the land of the blind the one eyed man is king", problem is if you're blind it's tough to work out who's the one eyed man, genuinely telling you what they see, and who are the equally blind, just making up what they see to impress you.
The genuine 'experts' know how much they don't know though.

23.06.2025 20:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You should find out when you check in, so check in online as early as possible if you can. When you check in online it should check you have a valid ESTA so if it all goes smoothly then that indicates that, as John says, it is just based on the passport number or that the middle name is ignored.

18.06.2025 19:32 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What SEOs need to know (& do) about MCP (Model Context Protocol AI Agents mean SEOs need to think about Machine Accessibility to sites' content but also interactions, from appointments to purchases. MCP's the solution.

I'm going to be posting a lot more about Machine(AI) Accessibility and the developing standards for this, but MCP is something that exists, is supported by many AI tools and agents and which you can start planning to implement now.
davetheseo.com/2025/06/what...

18.06.2025 18:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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It's now less than a week to go until my SEO For Non Specialists 1 day course in London.
It's going to be a fantastic course and it would be a shame if there were seats unfilled, so right now if you buy 2 or more tickets for your team, or a friend, they're half price. davetheseo.com/etn/seo-trai...

18.03.2025 00:28 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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SEO Training: SEO for Non Specialists – E-Commerce Edition - This training for all of those who aren't SEOs but still end up doing SEO, whether you think of it as SEO or not. Whether you write product descriptions, plan the category structure or update the temp...

Most people I'm connected with here are SEOs, my course in London on Mar 24th is SEO for Non-Specialists Ecom Edition. So if you work with anyone you'd love to see improve SEO skills e.g. e-Com Mngrs, copywriters, Devs give them this link & discount code save-50gbp-feb
davetheseo.com/etn/seo-trai...

24.02.2025 18:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Top 8 SEO Mistakes E-Commerce Teams, without an SEO, Make Eight mistakes that are upsetting for SEOs to see, but I've seen dozens of times, ruining SEO visibility without e-com teams realising.

My most recent content: Top 8 (sort of 10) SEO Mistakes E-Commerce Teams, without an SEO, Make:

Read more and find the solutions: davetheseo.com/2025/02/top-...

Or listen to the Mp3: davetheseo.com/wp-content/u...

22.02.2025 00:00 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Sent by Canada as a pre-emptive strike

21.02.2025 23:51 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Who dominates AIOs isn’t the same as who dominates traditional results, Reddit aren’t going to dominate AI Overviews any time soon. - Read some of the insights from a new Whitepaper report by Dave the SEO and Authoritas. Then download the full whitepaper as a free PDF.

Our new research shows AI Overviews are skipping UGC sites in favour of trusted, authoritative sources. Google’s playing it safe, and brands that understand this and optimise accordingly can win big.

Learn how to optimise for AIOs and stand out in the SERPs.
davetheseo.com/2025/01/who-...

24.01.2025 12:44 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Free research report: Download 35 page PDF 'State of AIOs at the end of 2024' Now Insights on AIOs include, Where they show by industry and intent, who is dominating them and how to use them to your advantage.

You may think that we don't know enough about how to optimise for AIOs or where, when, how and why they show yet? This 35 page whitepaper changes that.

Created in collaboration with Authoritas, using their data on AIOs & SERPs, download here & start optimising now: davetheseo.com/2025/01/righ...

20.01.2025 11:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It took relatively little time to fix & know that it has been max of 24 hrs, but my WP site went down, well in to 'Coming Soon Mode', got a sinking feeling followed by panic.
Don't understand why, flushed cache & didn't work, tried other things, didn't work, flushed cache but in hosting & fixed it

16.01.2025 16:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Some sucess, I asked it for recommendations for bands that are touring in 2025 I might want to see, some were good recommendations, but no matter how many times I say I can't stand Oasis it keeps recommending Oasis.

19.12.2024 20:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I shared a lot with ChatGPT, I want to see what the impact of this is with personalisation apparently an area that OpenAI have been working on.

I told it my age, relationship status, sexuality, favourite films, artists, bands, holidays, sports..

Will I find I get better more useful information?

18.12.2024 17:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I'm someone who struggles in winter normally so feel very lucky to be working here in Mexico City for a month over Christmas and staying with my partner's lovely family.
It was a bit cloudy first thing this morning but it's brightened up, so looks like I will be able to sun bathe on my lunch break.

17.12.2024 15:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Rembrandts around the world - Google My Maps Rembrandts around the world

I had a list of every known Rembrandt work and its location, ChatGPT helped me with the co-ordinates for every location and helped me create this map in Google Maps (so I can plan which conferences to attend accordingly). www.google.com/maps/d/u/0/e...

12.12.2024 00:25 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If you say don't use Chat GPT for research, which seems to be trending, then you need to extend that to Google and AI Overviews.

Both can be used for research, just not answers, people need to understand the research process doesn't stop here.

My take on this: youtu.be/66_Yh7jgsqs

11.12.2024 21:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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New Market, New Strategy: 5 Key International SEO Strategy Elements to Re-examine for Each New Market Discover how to adapt your international SEO strategy by analyzing competitors, search demand, and cultural nuances for success in new markets.

If your business' strategy for 2025 is to enter new markets then your SEO strategy is going to need to be updated for every market to be successful.
Read here to find out which 5 key areas I recommend you look at and how to update your strategy for each
www.advancedwebranking.com/blog/re-exam...

05.12.2024 20:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ‘‹ Well it's a shortish plane ride away

03.12.2024 17:32 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ah in Canadian terms we're basically neighbours then, a lot of SEO happening over there? Any good SEO or digital meetups in Vancouver?

03.12.2024 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Calgary Tower in Winter with tree in foreground

Calgary Tower in Winter with tree in foreground

As many of you know I was based in Brighton UK, I am now still partly based in Brighton but also partly based in Calgary, Canada.
So where's all the Canadian SEOs? I hear they exist, apparently I keep missing them, maybe they're hibernating to escape the winter but otherwise help me find them please

03.12.2024 01:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0