Valorie Luther

Micro-Mistakes, Major Mess: When Algorithms Misread Attention If platforms want to fix discovery, they need to get smarter -- not just about what we pause on, but why we pause.

Algorithms don't understand intention.

Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes.

It’s not personalization.
It’s pollution.

Time to build systems that understand context.

#ai #algorithms #UX

The Power of Empathy in Marketing Empathy isn’t a buzzword. It’s your edge. Today’s customers want more than products. They want to feel seen, heard, and respected. In this article, we break down how emotional triggers shape behavior, how AI can help scale empathy without…

New insights from Level343:
🤍 the power of empathy in marketing
🤍 the art of building emotional resonance
🤍 don't just deliver any old message
🤍 deepen audience connections
🤍 drive loyalty through authentic, human-centric campaigns

👉 level343.com/search-marke...

#marketing #consumerbehavior

New report says user-generated content boosts SEO improving keyword coverage, engagement, and trust under Google’s E-E-A-T guidelines.

This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand.

➡️ buff.ly/mkYrKF6

#SEO #AEO #marketing #ai

LinkedIn has the highest engagement rate of all social platforms🎯

Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty.

How does your LinkedIn engagement stack up?

👉 buff.ly/yrFpaA2

📷 Greg Bulla

🔍 Research says global media usage will dip by 3% in 2025.

🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products.

What strategies are you exploring? Drop your thoughts ⬇️

Read 👉 buff.ly/d4aj8xg

📷 Solen Feyissa

Search LibGen, the Pirated-Books Database That Meta Used to Train AI Millions of books and scientific papers are captured in the collection’s current iteration.

Here is the pirated-books database that Meta used to train AI. How do you feel about that?

Should You Bid on Your Own Brand in Google Ads? - Screaming Frog It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If…

Should you bid on brand keywords? Yes, here's why 👇
1️⃣ If you don't own your brand's keywords, your competition will.
2️⃣ Own your keywords, own the narrative.
3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.

3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose.

🎯 4 Tips to Create A Successful Core Marketing Message:
1️⃣ Focus on long term brand or product/service goals and work backwards.

⬇️ Then....

2️⃣ Define the why.
3️⃣ Simplify and shorten the message.
4️⃣ Update website, social bios, about section of press and more!

Informative chart, yes, but let me add context & tips:
➡️ Original content has always been royalty.
➡️ Collabs depend on goals, don't follow a chart.
➡️ DM automation is a no and makes followers mad.
➡️ Captions with keywords are undervalued & very important.
➡️ Test, Test, Test!

#marketing

Diversity and Inclusivity in Content Marketing The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here's how to create content that…

Companies as role models:
✅ Ethical leadership
✅ Social responsibility
✅ Employee well-being
✅ Consumer trust
Corporate Fail:
❌ Performative activism
❌ Profit over people
❌ Lack of accountability
❌ Discounting the value of DEI

Who’s getting it right? Costco
Who’s missing the mark? Target

Deep Channels: Email, SMS And Push Drive Ecommerce Sales Automated emails generated 29% of sales while making up only 1.5% of email volume, Omnisend reports.

Email, SMS and Push marketing generate billions in revenue for American brands.
#digitalmarketing #strategy

How Predictive Processing Changes Brand Perceptions New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

Predictive processing explains how strong brand associations can override sensory input, making products seem better than they are. Brands like Coke & Apple leverage this by aligning their products with consumers' aspirational identities, transforming ordinary experiences into extraordinary ones.

Mastering Customer Data Strategy for Better Decision-Making Build a customer data strategy by focusing on quality over quantity, maintaining data integrity and using storytelling to drive actionable insights.

Data overload causes confusion and glazed eyes. Focus on top-line metrics that provide insights on short and long-term strategies, then turn those numbers into a story in order to make it understandable. How do you use data to achieve goals?


#marketing #datastrategy

There's A Hole In Your Innovation Strategy The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.

Many CPG brands focus on product development only. The oversight can lead to high failure rates. It's crucial to identify unmet consumer needs, define a scalable target audience, and commit to a comprehensive launch strategy. Align innovation with consumer demand for success.

Research shows cognitively diverse groups outperform high-IQ teams in problem-solving, while businesses with women on their boards outperform all-male ones financially. Yet, many enterprises (business, academia ...) overlook this. Is this a surprise for any woman in business? https://buff.ly/4asYnDR

Bluesky, Valued At $700M, Responds To 'Free Speech' Model With Funding Push Bluesky has announced a new funding push in an attempt to position itself as a "free speech" alternative to not only X, but Meta as well.

Bluesky, now valued at $700M, considers itself a safer, decentralized social platform and a “free speech” alternative to X and Meta. Do we agree? Comment below!

Nothing beats a great campaign that aligns brands with an unheard of holiday. On International Breakup Day, Amazon and Kleenex created a breakup calculator. Honestly brilliant. https://buff.ly/3PurJYH #marketing #partnerships

There's A Hole In Your Innovation Strategy The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.

By analyzing biometric signals (facial muscles, eye tracking and more) using AI as a secondary tool, we can measure how audiences process and retain ad messages. No expensive panel studies are needed. Are you doing this with your brand? #neuromarketing #marketing

Crafting Effective Brand Activations: How To Align With Community Values By identifying relevant events that align with community values, brands can craft experiences that resonate deeply to foster more impactful relationships.

Tips on how to align with and support your customers. Is your company creating value?

#marketing

"People don't leave jobs. They leave bad leadership." -Justin Wright https://buff.ly/4iBJqTL



#leadership #management

11 Top Content Marketing Trends to Know About Find out how the latest content marketing trends will change industry practices and consumer interactions.

Trends for 2025....let's go content marketers!


#contentmarketing #marketing

In 2025, let's think outside the box and aim for something you once thought was out of reach. Challenge yourself, those around you and the institutions you frequent.

Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?

Bluesky engagement seems to be punching way above its weight While Meta pushes every Instagram user to Threads and X tries to shore up a disintegrating user base, the plucky indie social network is picking...

It's been a bit since Bluesky stepped into the spotlight. Is this social channel still hitting right for all of you? #socialmedia #engagement

Spotify Advertising | Sonic Science - How does music affect the brain? Music has been an essential part of life since the beginning of civilization. But how does it affect the brain? Hear from the experts in this episode of Spot...

Music should match the vibe of associated advertising, not disrupt it. These are the neuromarketing findings from Spotify ad research. And there are findings particular to each music genre too. Cool stuff.

#neuromarketing #marketing #music

Brands That Get Closest To The Consumer Win Your ability to form a relationship with consumers is not based on your product specs. Relevant brand engagement operates on a higher plane of context.

"Forging an emotional connection founded on trust and integrity, where the consumer understands and wants to join your brand mission and its deeper meaning" is, if achieved, a winning bond between a business and it's customer.


#branding #marketing #consumerbehavior

A Noble Purpose Alone Won’t Transform Your Company Leadership behaviors that build trust, purpose, and energy bolster collaboration and engagement.

A recent study revealed that the level and quality of interpersonal collaboration at an organization has the greatest impact on employee engagement. Totally makes sense to me as I have experienced both effective and zero to no collaboration and the latter is not fun at all!

I switched from X to Bluesky: What I love and hate about it so far Bluesky isn't the perfect replacement for X, but I'm happily sticking with it. Here's what I love and hate after migrating from X to Bluesky.

It's always good to hear other people's opinions. What do you think about Twitter vs Bluesky?

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know Jaguar broke the internet with a strange new rebrand recently, but Volvo went a very different direction. Here's why and how to use its example to level up your next digital marketing campaign.

3 tips to gain the customer's attention: 1. define your audience 2. create content the connect to your audience 3. always have a call to action (CTA)


#advertisingandmarketing

Presented my neuromarketing research today on the ethical gaps of no standardization and scientific racism. Thank you @bostonu.bsky.social for the opportunity!

#neuromarketing #racism #ethics

Post First, Verify Second: Content Creators Are Not Checking Their Facts, UNESCO Finds UN agency launches a four-week course in how to avoid disinformation.

Bad News: 62% of content creators do not check their facts before sharing.

Good news: 73% want training in this skill, although they won’t necessarily go into debt to finance a master’s degree in journalism.

Who is ready to start up this needed business educating creators?

#entrepreneurship