Katherine Watier Ong

Tune in to learn more: t.ly/Kslro

Are you writing to your user’s stress level? Did you know reading comprehension goes down when people are stressed? Are you adjusting your reading level and formatting to cope with stress? Tune in to find out what you should do instead.

#compassionatedesign #plainlanguage #UXdesign

FDA vaccines chief Vinay Prasad to step down in April The head of the U.S. Food and Drug Administration's vaccines and biologics unit, Dr. Vinay Prasad, ​will leave the agency at the end of April, ‌a spokesperson for the U.S. Department of Health and Hum...

Hey, great news gang! Vinay Prasad is out at the FDA.

Again.

Let’s hope it sticks this time.

Learn about it in this interview with Michelle Keller: t.ly/Kslro

Compassion is a soft skill that all digital marketers should have. Did you know that there’s also #compassionatedesign? And you need it for your audience: The stressed parent. The person who's just lost someone. They're all on your website. So does your #content meet them where they are?

#UXdesign

👋 Wave goodbye to manual SEO tasks, grab your copy now!⤵️
wostrategies.com/ai-marketing...

Feeling bogged down by time-consuming SEO tasks? This detailed workflow template is here to streamline your process and boost productivity.

#aiprompt #seo #automation #seoworkflow #productivity

5K DOWNLOADS! Thank you everyone! Pretty wild for a podcast that’s still finding listeners even though I haven’t released a new episode since Sept 2021.

Download now to learn more about vector embeddings and strategies that actually work! ⤵️
wostrategies.com/writing-for-...

As AI search becomes more prevalent, traditional SEO tactics aren't enough. This guide helps you understand how AI Overviews evaluate content and what you need to do differently.

#aisearch #contentstrategy #seoevolution

Download our guide ⤵
wostrategies.com/how-to-creat...

How do you choose the best social media platforms for your audience? Our step-by-step guide removes the guesswork from your strategy, helping you optimize right away.

#socialmediaguide #seo #socialmediastrategy #googlediscovery #marketingtips

Image source: wostrategies.com/results/jour...

You’re letting Google crawl the junk drawer — and it’s hurting visibility.

Crawlable internal search pages trap bots, waste crawl budget, and surface low-quality URLs. AI pulls what it can access. If that’s junk, that’s what it sees.

#SEO #AI #AcademicPublishing

Want a practical example + framework?
I break this down step-by-step here 👇
wostrategies.com/writing-for-...

And this is my favorite way to see query fan-out in action 👇
otterly.ai/app/?page=qu...

This is especially critical for:
• Academic publishers
• Research content
• Long-form explainers
• Evergreen reference pages

If you’re not cited or summarized, you’re invisible.

How to actually apply Query Fan-Out 👇

✅ Map your top queries
✅ Identify the questions behind the question
✅ Build content clusters that answer all of them
✅ Add short summary fragments to every section

Think of it this way 🧠

Your content doesn’t just need relevance anymore.
It needs:
• Depth (why / how / edge cases)
• Structure (clear sections AI can extract)
• Breadth (related questions covered in one place)

Pages that win in AI summaries usually:
• Answer the main question and adjacent ones
• Are entity-rich (clear concepts, definitions, relationships)
• Contain clean, scannable summaries

Result: up to 161% more visibility in AI-driven results.

What this means for your content 👇

If you only answer the surface-level question, you can get skipped — even if your page is “relevant.”

AI summaries are stitched together from multiple sources, not ranked lists.

This process is called Query Fan-Out.

AI doesn’t look for a page.
It looks for fragments that answer:
• follow-up questions
• clarifications
• comparisons
• implications

All at once.

Query Fan-Out: why answering one question isn’t enough anymore

When someone types a query into Google’s AI Overview or Gemini AI Mode, the system doesn’t just answer that question.

It explodes it into dozens of related ones behind the scenes.

Optimize Your Content for AI Overviews & LLM Search
wostrategies.com/writing-for-...

Your traffic is down — and it’s not your fault.

AI summaries answer queries without clicks. Most searches now end with no visit. Journals are mentioned by AI, but rarely credited.

This isn’t lost SEO. It’s lost visibility. Grab our free guide for optimizing for AI Mode and LLM search.👇

#AI #SEO

AI Overviews & AI Mode are crushing CTR. When AIOs appear, organic and paid CTR can drop 50–70%. But brands featured inside AIOs see CTR gains. Track AI visibility—not just rankings. Measure how your brand appears in AI summaries.

Tell your senators to rein in ICE NOW On Wednesday, January 7, Renee Good was killed by Immigration and Customs Enforcement (ICE) in Minneapolis, Minnesota. Then, on January 24, Border Patrol killed Alex Pretti. These deaths were a direct...

Tell your senators to rein in ICE NOW act.indivisible.org/sign/ice-out.... Email your Senators today.

Listen to the guide 👇
🎧 wostrategies.com/podcast/seo-...

Planning a YouTube channel for 2026?

Before you film, make sure your content is built for search, AI discovery, and long-term visibility.

This quick SEO Tips episode walks through YouTube’s content planning guide — and what creators should pay attention to now.

🔎 Optimize Your Content for AI Overviews & LLM Search
wostrategies.com/writing-for-...

Journals already publish what AI loves — podcasts, collections, author pages.

The problem? AI can’t see or understand them unless they’re clearly surfaced and structured.

AI rewards clarity, not keywords.

#AI #SEO #AcademicPublishing #ContentDiscovery