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Chris Neto CTS

@chrisneto

πŸ† Multi-Award Winning Audiovisual Professional. Ranked Top πŸ”Ÿ Most Influential Person in AV. Founder of #AVinTheAM. Technology, Marketing, Sales, Design, Strategy, Storyteller and Community Builder. One of the many #Avtweeps.

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13.12.2024
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Latest posts by Chris Neto CTS @chrisneto

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#mentalhealthmatters #youarenotalone | Christopher Neto CTS | 18 comments Today I’m remembering my dear friend Chris Massa, whom we lost on February 28, 2009. Chris had a unique ability to make everyone smile. He was loud, fun, and boisterous. But he also showed up for oth...

Some of the heaviest battles are fought behind the brightest smiles... www.linkedin.com/posts/christ... #MentalHealthAwareness #mentalhealthmatters

08.03.2026 16:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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#girldad #iwd2026 #avtweeps #audiovisual #business #sunday #internationalwomensday | Christopher Neto CTS Today we celebrate International Women’s Day, and I want to take a moment to recognize the incredible women helping shape the audiovisual industry. AV has always been about people. Technology will co...

Happy International Women's Day #IWD2026 #avtweeps www.linkedin.com/posts/christ...

08.03.2026 16:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q5 In a standardized AV environment, what becomes the new competitive advantage: speed, service, insight, or something else? #AVintheAM #AVtweeps

08.03.2026 12:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Q4 As AV solutions become more packaged and repeatable, does efficiency become the integrator's new business model? #AVinTheAM #AVtweeps

08.03.2026 12:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q3 Does commoditization of hardware push the AV industry toward a services-first model rather than a hardware-first one? #AVintheAM #AVtweeps

08.03.2026 12:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q2 How important are metrics, monitoring, and analytics (a logical β€œside effect”) when managing standardized AV environments across dozens or hundreds of rooms? #AVintheAM #AVtweeps

08.03.2026 12:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Q1 Where do you draw the line between standardization that helps us scale as an industry and commoditization that begins to erode perceived value for the work we do?#AVinTheAM #AVtweeps

08.03.2026 12:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Today's #AVintheAm topic: "Repeatable, Repeatable" #Avtweeps

08.03.2026 12:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q5: How early in an AV career should professionals choose between specialization and becoming a generalist? What are your thoughts on career reinvention within the AV space? Have you seen it done successfully to stay in AV or just to leave the industry? #AVintheAM #AVtweeps

01.03.2026 13:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q4 In a rapidly changing AV landscape, what does β€œfuture-proofing your career” really look like in 2026? Do you pick an IT path, a creative experiential path, or a traditional AV niche path (audio, video, lighting, control), and does it matter? #AVintheAM #AVtweeps

01.03.2026 13:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Q3 What’s one skill outside traditional AV knowledge that’s becoming essential for career growth today, not found in the CTS cert? #AVintheAM #AVtweeps

01.03.2026 13:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q2 What role does data analytics now play in AV system design, and how should professionals upskill accordingly? #AVintheAM #AVtweeps

01.03.2026 13:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q1 What leadership traits are most valuable today for AV professionals transitioning from technical roles into management? #AVintheAM #Avtweeps

01.03.2026 13:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Today's #AVinTheAM topic: "How's the ride?"

01.03.2026 13:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q5 If you had to invest in one technology trend coming out of ISE 2026, where would you place your bet and why? #AVinTheAM #AVtweeps

22.02.2026 13:22 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Q4 Did any product category at #ISE2026 feel like it crossed the line from emerging to essential? #AVinTheAm #AVtweeps

22.02.2026 13:22 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q3 Looking back at #ISE2026, which technology do you think will move from demo to offering the fastest? And as a result, do you now expect to see at #infocomm26? #AvinTheAm #AVtweeps

22.02.2026 13:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q2 Those who attended and/or followed #ISE2026, did the messaging this year signal that partnership-driven solutions are the safer bet over single-vendor ecosystems? And which product category seemed to push the hardest in either direction? #AVinTheAm #AVtweeps

22.02.2026 13:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q1 When you separate the hype from the practical takeaways of #ISE2026, which technologies solve real client problems right now, and which ones are strategic foundation plays for what’s coming next? #AVinTheAM #AVtweeps

22.02.2026 13:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Today's #AVintheAM chat topic: "Post #ISE2026 Hangover" #AVtweeps

22.02.2026 13:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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#ise2026 #thankyou #infocomm26 #avtweeps #audiovisual #proav #business | Christopher Neto CTS Let's wrap up on #ISE2026, but first let me tell you how I got here... On Jan 29th I landed in Portugal post-hurricane Kristin, jumped straight into a whirlwind (and honestly epic) 4-day ISE Show in ...

Let's wrap up my journey to #Ise2026 with a video 😊 #avtweeps www.linkedin.com/posts/christ...

14.02.2026 09:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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No post #ISE2026 #AvintheAM today. I am blessed to spend the day celebrating my mom's 75th birthday. #avtweeps

08.02.2026 13:12 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Please note that #AVintheAm will be on holiday from February 1 to February 15. We will be back on Sunday, the 22nd, as I make my way to and from #ISE2026. Thanks again for stopping by to check out this week's 5 Question Chat on X, LinkedIn, and bluesky. #avtweeps

25.01.2026 18:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I missed #AvinTheAM's 8 year Anniversary this past week while on the road in New Orleans. Thank you so much #Avtweeps for making all this possible πŸ™ #Sunday #Grateful

25.01.2026 17:32 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Wednesday I begin my #roadtoISE2026. 1st stop #Lisbon and then its off to #Barcelona... Weather permitting 🀞 #ise2026 #avtweeps

25.01.2026 13:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Q5 What role will data literacy and analytics play in AV design, monitoring, and ROI justification? #AVINTHEAM #AVTweeps

25.01.2026 13:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0

Q4 What skills should AV training programs be teaching today that they still aren’t? If someone were entering AV in 2026, what 3 skills should they invest in first? #AVinTheAm #AVtweeps

25.01.2026 13:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 4 πŸ“Œ 0

Q3 On a similar note... Will business literacy (ROI, TCO, lifecycle cost) matter more than product knowledge in AV? #AVinTheAm #AVtweeps

25.01.2026 13:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Q2 Do soft skills like listening, translation, and expectation-setting now outperform technical certifications? If so, what job do these and other softskills outshine the traditional check-the-box resume? #AVinTheAM #AVtweeps

25.01.2026 13:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 4 πŸ“Œ 0

Q1 Do economic pressures favor generalists who can adapt or specialists who go deep into a specific? #AVinTheAm #Avtweeps

25.01.2026 13:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0