Personally, I don’t think there is a particularly right way to collect data via social media. However, there is a wrong way to do it; that would be selling personal information. That’s a big no-no.
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Today, we learned about the Product Life Cycle (PLC) as well as how to use dashboards & spreadsheets as tools to market a product and brand.
PLC Example (Introduction): The effects of when Ford introduced the F-150 Lightning Electric pickup truck in 2021.
Marketing is cool 😎
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Learning about international expansions for a company like Starbucks, using tools such as Excel and dashboards, interesting as it highlights the difference between company owned locations and licensed locations, especially in terms of profit margins.
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One of the issues that Starbucks potentially faces in setting up an international market would be higher overhead costs due to logistical and raw material costs.
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Marketing is fun. We learned about Conjoint Analysis.
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The best way for Disney to combat potential losses would be to listen to the customer feedback.
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I found the decoy experiment in class today very interesting. It shows how attitudes differ among two groups of consumers in regard to which product they choose when given more than one option, with a third option being introduced with the second group
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Today, I learned about certain challenges that non-profit organizations may face in marketing, networking, and data analysis. I think that CSUB will be a great help in terms of getting to know more about these certain challenges.
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The three skills that I would like to learn are: negotiation, sales, and communication.
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