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We asked Current Concept 3 questions to share his insights for other creators to grow, here are his answers...
January brings new creators aboard the ITBM family.
Alphabet just revealed YouTube’s scale: $60B in 2025 revenue, ahead of Netflix. Ads drive most of it, with subscriptions adding a second engine. The real signal? This money comes from content libraries watched over time. Licensing and distribution beat one-off viral hits.
LLMs like ChatGPT now cite YouTube more than Reddit. Bluefish data tracking LLM citations shows 16% of AI answers referenced YouTube in the past six months, vs 10% for Reddit. As LLMs get better at reading video, clear long-form content is surfaced more often.
YouTube content keeps working long after publish, and paired with strong audience trust on YouTube, integrations reward brands that play the long game rather than chasing short-term spikes.
The data also favors consistency. CTR improves by ~10% with each integration, and brands that stay active for two consecutive quarters see CPMs drop by 38%.
For macro creators averaging 300K+ views, nearly half of campaign views come post-30 days, while micro creators still deliver 30% after that mark. Early reads consistently undervalue results.
Agentio analyzed 10,000+ YouTube integrations, and the takeaway is clear. Performance does not stop at launch. 40% of views and 30% of clicks happen after the first 30 days.
Closing out the year with fresh talent. Meet December’s newest creators at ITBM.
2025 SPOKE FOR ITSELF
70+ New Creators onboarded, 50 Syndicated
1,200+ brand deals worth $4M+
Standouts:
📌 Mav \\ Tecovas
📌 Deconstructed \\ Supremacy
📌 Keenling \\ JurassicWorldEvolution
📌 Liv Bevan \\ Cash App
www.linkedin.com/feed/update/...
We asked @kayleighhistory.bsky.social 3 questions to share her insights for other creators to grow, here are her answers...
November brings new faces to the ITBM fam. Meet our newest creators.
The speed is what stuns: eBay’s had 30 years to build what TikTok did in two. With explosive growth across Asia and an aggressive global rollout, TikTok Shop’s yearly GMV hit $33.2B in 2024, tripling from 2023, and proving that the future of e-commerce might be built on short videos, not search bars
TikTok Shop is catching eBay fast.
In just two years since its U.S. debut, TikTok Shop hit $19B in quarterly sales, nearly matching eBay’s $20.1B. The U.S. alone drove up to $4.5B, more than doubling year-over-year, despite ongoing talk of a federal ban.
Heads-up for planning: YouTube also added an optional Shorts daily timer that can pause feeds after a set limit, except slightly shorter binge windows. Front-load your hook and CTA.
3- Takedown routine: For matches that aren’t you, use the privacy/deepfake removal flow; document URLs and timestamps as proof for faster action.
2- Tweak your brief/contract language: Add a simple line that consent covers likeness-detection checks and outlines the takedown path for AI look-alikes.
Do this next:
1- Enroll & scan: In YouTube Studio → Content detection, set up likeness detection, and submit your face reference; review matches weekly.
Why it matters: Faster flags on deepfakes and impersonations = cleaner brand safety ops and fewer “is that really them?” headaches.
YouTube Studio: Content detection + likeness detection rolls out
What changed: The Copyright tab is now Content detection, & it’s rolling out likeness detection so eligible creators can find videos that use their face without consent. Copyright Match stays; likeness detection is new in this tab.
Exciting 😃
New month, new minds. ITBM welcomes October’s lineup of creators bringing fresh energy and bold ideas.
