The PR Cavalry

The Trump Administration Accidentally Texted Me Its War Plans U.S. national-security leaders included me in a group chat about upcoming military strikes in Yemen. I didn’t think it could be real. Then the bombs started falling.

Journalists...always banging on about being sent badly targeted stuff aren't they? www.theatlantic.com/politics/arc...

Winning More Work as a Freelance PR Expert on The PR Cavalry - The PR Cavalry Winning More Work as a Freelance PR. Here's How to Make Your PR Cavalry Work For You to Secure More CLient Work

We're doing a big spring clear out of partially complete freelancer profiles - they currently can't be matched to client briefs.
If you started to complete yours then got distracted, please go in and get editing to be matched to client searches.
Tips on how here prcavalry.com/blog/winning...

Our Twitter/X account will be deleted permanently later today.

If you haven't entered you really should. If you've get questions or concerns about entering then ping Nigel @prcavalry.bsky.social Rod Cartwright chair of the judges @rodcartwright.bsky.social or me as I'm an enthusiast supporter of the awards and one of the judges.

For those who like to stare a deadline right in the face, today is the final cut off to enter The Independent Impact 50 Awards.
23:59 and the doors are locked.
www.theimpact50.com

If you're a UK freelancer, now is a great time to submit your entry for The Independent Impact 50 Awards. Sponsored by 72Point & supported by @provokemedia.com @prca-hq.bsky.social & @cipr.co.uk It's your chance to shine www.theimpact50.com Entries close soon

Last new project for a freelancer slipped in under the wire earlier today and all freelancers paid.
Don't let that stop you posting new briefs in the next few days, the algorithm never sleeps.
Happy Christmas to all who celebrate and a relaxing break if that's not your thing.

a man with a beard wearing a crown is surrounded by clouds and says " get on with it " Alt: A man with a beard wearing a crown is surrounded by clouds and says " get on with it " He's right you know, don't miss the deadline to enter

Freelancers and indys, have you submitted your entry for the Independent Impact 50 awards yet?
Sponsored by 72Point and supported by @cipr.co.uk @prca-hq.bsky.social and @provokemedia.com
We're shining on a light on the brilliance of indpendents. Enter by 10th Jan
www.theimpact50.com

Bluesky Wants To Be 'Part Of' Westminster Conversation A senior executive of Bluesky has said that she wants the emerging social media platform to be “part of the conversation” in Westminster and expand...

Interesting piece on Bluesky's ambitions www.politicshome.com/news/article...

Protection of Freelancers is Overdue - The PR Cavalry We encourage PR freelancers to contribute to the discussion of protecting freelancers from harrassment and bullying.

The Gregg Wallace scandal reveals the exposure of freelancers to increased risk. We encourage PR freelancers to contribute to the CIISA consultation and we will be asking @cipr.co.uk and @prca-hq.bsky.social to open dialogue with CIISA to embrace the PR sector prcavalry.com/blog/protect...

New Awards Scheme To Showcase Independent PR Practitioners The Independent Impact 50 will highlight the “impact, commitment and contribution” of the UK’s top industry freelancers.

There are so many talented, senior comms people doing their own thing now and making a difference for clients, so @provokemedia.com is v happy to support the Independent Impact 50, celebrating the best freelance PR pros in the UK. Entry deets here: www.provokemedia.com/latest/artic...

The image shows a logo with the words "INDEPENDENT IMPACT 50" in bold, uppercase letters. The text is designed with a mix of white and yellow on a dark blue background. The number "50" is stylized with yellow and white segments, giving it a modern and dynamic appearance.

➡We are proud to support 'The Independent Impact 50,' a new awards programme celebrating the achievements of the PR industry’s independent practitioners.

Founders: @rodcartwright.bsky.social ght.bsky.social and @prcavalry.bsky.social.

Find out more: newsroom.prca.org.uk/pressrelease...

A great initiative here from two very fine fellows, @prcavalry.bsky.social’s Nigel Sarbutts and @rodcartwright.bsky.social. Always great to support freelancers too with awards. Even better to pay their invoices on time.

Hi Guy, just tried to call. Can you give us a call 0330 223 4454 please? We have raised with tech

New Awards Scheme To Showcase Independent PR Practitioners The Independent Impact 50 will highlight the “impact, commitment and contribution” of the UK’s top industry freelancers.

Love this. An award scheme shining a light on the many brilliant freelance PR people in the UK. Enter by midnight 10th Jan.

Bravo @rodcartwright.bsky.social and @prcavalry.bsky.social 👏

Write up here by @sparklypinchy.bsky.social:

www.provokemedia.com/latest/artic...

Tips and Tricks for Bluesky Search - Bluesky Let’s dive into all the tips and tricks for advanced Bluesky search!

If you’re one of the millions of users who are new to Bluesky, you may find this blog useful. 🦋

The person to follow for that is @emile-hokayem.bsky.social

Right, last post wanging on about Starter Packs - 5 more spots left in Part 2 then that's your fill. Who wants in that isn't yet in either?

300 cool PRy people to get you started on here. Reposts appreciated.

Part 1: go.bsky.app/ApcbKjA

Part 2: bsky.app/starter-pack...

Thanks for the shout out @gemmapettmanpr.bsky.social

Nigel Sarbutts of @prcavalry.bsky.social fame is benchmarking #FreelancePR rates. This research can help prevent a race to the bottom and guide client budgets. His questions will take you mere minutes to answer forms.office.com/pages/respon...

Shared on LinkedIn, our Facebook Group of 4500 PR Freelancers and in a private Whatsapp group of 900 PR & comms leaders. Bravo.

This is excellent, and much needed.

What a fine collection....

Makes you realise Twitter really was left field when it landed bsky.app/profile/sara...

Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads

In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵

The interesting bit of data would be knowing how often users open the app each day.
The one that creates that itch will win in the long run.

Your starter pack for all the current UK MPs on Bluesky so far ✅

Near Manchester a week today? The @prca-hq.bsky.social North West Christmas quiz and drinks is where you want to be.
Tickets: www.tickettailor.com/events/prcan...

The PR Measurement Conundrum: Aligning Remuneration with Business Outcomes - The PR Cavalry PR Measurement and Remuneration - changes ahead on compensation but can the relationship with clients evolve?

As PR Measurement Month nears its close, thoughts on the challenges revealed by data on client's desires to change agency remuneration prcavalry.com/blog/pr-meas...