Managing multiple Merchant Center accounts just got a whole lot faster.
The new Merchant Center for Agencies lets you monitor account health and item-level issues across your entire client list from a single login.
Launching today in the U.S. and Canada. More details: support.google.com/merchโฆ
Hi Patrick! I don't have the slightest insight into hold music programming, much less sway over it. But I will pass along the feedback!
Welcome to Ads Decoded (officially!) ๐ง
The response to our pilot episodes proved that there is hunger for a different kind of conversation โ one that moves past the announcements and into the mechanics and nuances of how things actually work.
Subscribe on Youtube! โ goo.gle/4sL7HM1
Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity.
It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!
More -> blog.google/technology/a...
๐ Welcome to Google Ads, Nano Banana Pro!
Hereโs what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
๐คฏ My mind was blown the first time I saw a PPC campaign in action many years ago.
๐ Fast-forward and weโre now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
The YouTube brand pulse report is currently available for select brands upon request. Weโre excited about the broader measurement and insight possibilities AI is unlocking โ and weโre still just getting started.
More details here: blog.google/products/ads...
๐ก See your brand mentions in text, audio, and even visuals like logos or product shots, at scale.
๐ก Understand your unique audience and gain competitive insights with new metrics.
๐ก Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
โด๏ธ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
โ๏ธ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, weโve got the ๐ข Green Light to give this a go.
Weโll be on a brief hiatus & then back with more great interviews, community Q&A โ and a bit more polish. Please keep the feedback coming & thanks for tuning in!
๐ New Episode Alert! ๐ In the latest episode of ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฒ๐ฐ๐ผ๐ฑ๐ฒ๐ฑ, we unpack the ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ฃ๐ฎ๐ฐ๐ธ and demystify ๐๐-๐ฝ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ผ๐ผ๐น๐ (and more!).
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
When you enable โcampaign total budget,โ Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days.
More on campaign total budgets support.google.com/google-ads/a...
And holiday tips blog.google/products/ads...
๐๏ธ Scenario: Youโve got a sale ready to promote in a specific time & a fixed budget.
โ
Solution: Choose โCampaign total budgetโ when setting up your Google Ads campaign.
๐ฅณ Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
Thanks, I'll pass it along as well.
๐ Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
3โฆ 2โฆ1โฆ ๐ Excited to announce the launch of our new podcast ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฒ๐ฐ๐ผ๐ฑ๐ฒ๐ฑ
Check it out! โฉ www.youtube.com/live/McvxgvZ...
Learn more about our Ad Traffic Quality teamโs work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest:
blog.google/products/ads...
This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms.
For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.
2/3
โฉ Google Ads is using AI in new ways to fight invalid traffic (IVT). Hereโs how:
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
๐ Introducing AI Max for Search campaigns โ a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.
Rolling out in beta starting later this month. blog.google/products/ads...
Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...
#googleads
๐ฅ ๐ ๐ฎ๐ท๐ผ๐ฟ ๐ฃ๐ ๐ฎ๐
๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด ๐๐ฝ๐ฑ๐ฎ๐๐ฒ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ฎ๐:
๐ ๐ฃ๐ ๐ฎ๐
๐๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด โ Open beta coming soon
โ
๐๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ ๐๐๐๐ฒ๐ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด โ Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
๐ ๐ฃ๐ ๐ฎ๐
๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ง๐ฒ๐ฟ๐บ๐ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด โ Rolling out now
See:
blog.google/products/ads...
โจ #GoogleAnalytics users, weโve got several updates to improve data quality & more:
โ
Campaign attribution improvements
โ
Clearer data labels + tooltips
โ
Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
I can't take credit, but very glad to hear this!
Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisersโ existing creative.
blog.google/products/ads...
๐ฌ YouTube BrandConnect is a collection of tools & features weโve been building to help advertisers of all sizes tap into the power of creators.
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
๐ Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance.
More on negative keywords in PMax here: support.google.com/google-ads/a...
You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.
๐กWith this increase, we still strongly recommend using negative keywords judiciously, keeping match type behavior in mind, so as not to limit the systemโs ability to find valued conversions and monitoring performance as you add negative keywords.
โก๏ธ As a result, weโre raising the threshold 10,000 negative keywords per PMax campaign. This aligns with Search campaigns. This update is rolling out to all PMax advertisers in the next couple of weeks.
