🔬 It’s #BritishScienceWeek.
Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects.
Learn more about what we do: bit.ly/4cUIqcL
📚 #LondonBookFair is tomorrow.
@kellyhenwood.bsky.social will be at Olympia on 10 March, meeting publishers and partners and catching up on what’s shaping the year ahead.
If you’d like to connect while you’re there, send her a message and arrange a time to meet.
It’s International Ideas Month 💡
At The Big Idea (TBI), we believe big ideas deserve proper thinking.
This month our team will share ideas shaping scholarly comms: journal positioning, author relationships, visibility between renewal cycles, & the real use of AI.
More next week.
📚 #LondonBookFair is coming up! Our Senior Consultant @kellyhenwood.bsky.social will be there on 10 March.
LBF is a key opportunity to understand what’s changing in the publishing landscape.
If you’re attending, reach out to set up a conversation with Kelly.
Digital learning is evolving, and AI is now part of the picture.
This #DigitalLearningDay, we’re sharing reflections on what thoughtful, responsible use of AI looks like in practice.
Read more: bit.ly/46tXk5Q
We’re officially settled into 2026. Has your marketing strategy caught up?
If it’s time for a refresh, we can help – supporting organisations across #ResearchCommunications to rethink what’s working and what’s next.
How can we support you? 👉 bit.ly/4r007Lj
#MarketingStrategy #ScholarlyComms
AI is reshaping marketing, but what does it mean for our sector?
Key takeaways from Gartner’s 2026 predictions: #AI can boost engagement, human oversight ensures quality, and trust and transparency remain vital.
📌 Read Lynne’s reflections: bit.ly/46kd1MR
#ResearchComms
R2R is almost here.
The Researcher to Reader Conference takes place next week (24 & 25 February), our Senior Consultant @kellyhenwood.bsky.social will be there.
If you’re attending too & would like to say hello, feel free to reach out and set something up in advance.
👋 See you next week!
Happy Chinese New Year 🧧
Today marks the start of the Year of the Horse, often associated with energy, movement and progress.
For those working across #GlobalResearch and #ScholarlyComms, it’s a reminder of the international communities we work with and the shared effort behind knowledge creation.
Gartner’s 2026 Marketing Predictions focus on broad #Marketing trends. At TBI, we’ve been asking a different question: what might these shifts mean for our sector?
As #AI increasingly mediates discovery, trust, transparency, and design become central, not optional.
Read the blog 📌 bit.ly/3ZAn3Wp
Our Senior Consultant Kelly will be at #ResearcherToReader Conference on 24 February.
R2R is a great space for conversations across research, publishing, & libraries. If you’re attending, @kellyhenwood.bsky.social would love to connect.
You can also catch her at #LondonBookFair on 10 March 📚
If you’re running campaigns with niche audiences or smaller budgets, optimisation is where results are won or lost.
Our latest #TBITip: change one thing at a time.
It’s how you get real insights and why small shifts in targeting or creative can outperform bigger budgets.
One message stood out at #APE2026 last week: protecting trust, equity and integrity is something we must do together.
In her latest blog, our Senior Consultant Mithu explores what’s next for scholarly publishing, with insights on collaboration, transparency and research integrity.
📌 bit.ly/3NvAEvu
Looking forward to University Press Publishing for Ukraine: Policy and Practice next week.
Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community.
🇺🇦 More on SUPRR: suprr.org bit.ly/4qAWBYC
Looking forward to University Press Publishing for Ukraine: Policy and Practice next week.
Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community.
More on SUPRR: suprr.org
That’s a wrap on #AcademicPublishingEurope (APE) 2026 📚
Our highlight: “To preserve epistemic trust, we need to ensure no single institutional actor monopolises power over what counts as scientific truth or knowledge.” - @carolinesutton.bsky.social, STM Association
In honour of #HouseplantWeekUK 🌿 we asked the TBI team to share their favourite houseplants.
Here are a few of the plants keeping us company while we work. And yes, we've named them...
(Bonus points if you can find the one fake plant!)
Joining the conversation at #AcademicPublishingEurope 2026?
Our Senior Consultant Mithu will be in Berlin next week to discuss scholarly communication, from digital knowledge exchange to how AI is reshaping research integrity.
Want to connect? DM Mithu on LinkedIn to set up a time: bit.ly/49boSyH
Need some light reading during the holidays?
Our blog is packed with practical insights: AI guidance for marketers, social media tips for #ScholarlyPublishing, and advertising ideas for every team.
Explore clear, useful insights you can dip into now and revisit later. Browse here → bit.ly/4sjmBJg
#HappyHolidays from the TBI team! ☕🧣
We’ve loved supporting your big ideas throughout 2025, from launching innovative research communications products to shaping impactful brand and business strategies.
We’re proud of what we’ve achieved together and excited to see what 2026 will bring.
AI has moved beyond buzzword status. It’s become a core tool shaping how modern teams operate.
Still, many organisations are navigating how to integrate it well.
Read this month’s Tiny Sparks for clear, practical tips on using #AI, including strategies, pitfalls, and trends 👉 bit.ly/3XXNOTS
We had lots of laughter and big smiles during a very festive #TeamsTuesday this week 🎄
For a remote team, moments away from deadlines and dashboards are essential. Swapping #Christmas stories, joining a joyful quiz, and voting in the first ever TBI Christmas Awards made the day truly special.
Our latest newsletter is now live!
This month, we’re talking about AI: what helps, what doesn't, and how small teams can easily adopt it in thoughtful small ways.
Catch up on Tiny Sparks to the Big Idea👇
bit.ly/3MFMen4
Wishing our clients and colleagues a very happy #Thanksgiving! We hope you enjoy a well-deserved long weekend with family and friends 🍁🍂
What’s something you’re especially thankful for this year?
Need extra skills, speed, or support?
TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.
➡️ Turn ideas into impact: bit.ly/47QXaqg
#Mktg #Strategy
What #AI tools do small marketing teams really need?
We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes.
Used well, #AIinMarketing can save time so small teams can focus on what really matters.
🔗 Read the blog: bit.ly/3M98ZiZ
“If emoji marketing were an art movement, it’d be minimalism.” 🎨
From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead.
Don’t miss the latest issue: bit.ly/47CHwyL
“AI won’t replace you, but someone using AI will.”
We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load.
Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant.
Read the full blog: bit.ly/47Ru0qZ
🎉 TBI Milestone!
We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.
Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.
#TBITeam #WorkAnniversary
🎃 Innovation moves fast enough to give anyone a fright!
This Halloween, we’re celebrating the ideas helping our clients stay ahead.
October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI.
Read now: bit.ly/4qD2tAT
