David Chung

I think my final learning in 2025, is to have ago at everything and anything. I have new plans to get in to AI video in 2026. What's your learnings from 2025?

Expand into other business avenues whether they involve a computer or not. Freelancing is an up and down endeavour - I've had massive fun with side hustles in 2025.

You can't help those clients that abandon Digital marketing for whatever reason. Just watch their traffic disappear over time!

Time to self promote dwindles when you have a lot on your plate. However, which one pays the bills? Working on my own website or doing that URL mapping for the client? Priorities!

LinkedIn is still a primary tool for creating business opportunities.

2025 was a real tale of two halves for me. Here's my freelancer learnings...

Hope everyone had a fantastic Christmas and New Year! Before we know it, it'll be distant memory with the amount of stuff going on! Have a great 2026 everyone!

TikTok now lets you choose how much AI-generated content you want to see | TechCrunch With the new AI-generated content control, users who want to see less of this sort of content can dial things down, while those who enjoy it can choose to see more of it.

With the new AI-generated content control, users who want to see less of this sort of content can dial things down, while those who enjoy it can choose to see more of it.

Writing 25,000 accurate and quality alt tags is probably not possible on a tiny budget, even with AI assistance. Wracking my brains trying to figure out a good method.

Cafe Nero brands itself as an Italian coffee house yet looking up the origins shows it is created in the UK! It's actually quite ridiculous to have these tropey pics on the wall.

A modern marketing lesson...This is what happens when SEO services are stopped. Sharp declines from previous year and even times nobody is around to say the website has gone offline, I believe.

My curated news editon 20 now live. No fees or sign-ins - just the latest Search marketing news. davidchungdigital.com/2025/09/22/w...

America is heading towards some kind of weird dystopia. How this affects advertisers and marketers regarding state pressure leading to self censorship. Criticising a president carries not only reputational risk but regulatory / career risk. I stand by Jimmy Kimmel.

I had a great month of work, especially collaborating with a digital marketing agency located North of England. However, it's sad to see analytics stats from a project I left behind at the start of this year. -44% down in organic traffic in 2025 high season so far. It's not like I didn't warn them

Introducing the Google Analytics MCP Server YouTube video by Google Analytics

This is awesome and will be a massive help to us marketers in future. Although we should be asking way more complex GA4 analytics questions. www.youtube.com/watch?v=PT4w...

AI summaries causing ‘devastating’ drop in online news audiences, study finds Exclusive: Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview

Yes, even news publishers are feeling the traffic drops from AI Overviews. Something needs to change since what's the point of having a news website that can't bring in an audience for to see their ads. www.theguardian.com/technology/2...

A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage

I like how Jet2 are trying to put the positive spin on things but I think the original ad concept is as good as gone. There's a lot worse memes than the two examples floating around. It's going to be long before things change. www.theguardian.com/media/2025/j...

Google-only URL Bug - Some ChatGPT results showed ?srsltid in URLs — a known Google bug tied to shopping feeds. Bing doesn’t generate this.

JavaScript Rendering - AI crawlers aren’t great with JS. But in tests with Uniqlo's all-JS site, ChatGPT surfaced content that Bing usually can’t.
Alexis suspects GPT is piggybacking off Google’s JS-rendered index.

Snippet Similarity- ChatGPT generates text snippets when summarising links. These were consistently more like Google’s than Bing’s. Same tone, phrasing, even layout style.

Search Result Overlap
When testing prompts, Alexis found ChatGPT’s output had a 70–80% overlap with Google, but only 30% with Bing. That’s a huge difference.

More than a coincidence?

The theory: ChatGPT's browsing/search capabilities now resemble Google far more than Bing. This is surprising, given OpenAI’s official Microsoft/Bing partnership.

Let’s look at the evidence presented:

Did ChatGPT secretly switch over to Google’s index?
A new article by Alexis Rylko makes a seriously compelling case. Here’s the breakdown👇

Laughing at eBay's insane footer link strategy for T-shirts. I think they have a landing page for every type of T-shirt imaginable.

I've curated the best digital marketing stories of last week and provided in-depth commentary. No sub required- just follow the link: davidchungdigital.com/2025/07/07/w...

That feeling of relief to overcome a GTM form tracking problem in a SquareSpace website. I still hate those dynamic thank you pages though! Solved it by using Element Visibility plus a bit of code injection.

🚨 Big news: We're launching free local SEO guides to help marketers and business owners improve their digital marketing work.

You can find the guide and the additional resources that come with it by Googling ✨whitespark local seo guides✨

#localseo

I prefer to make a stand now and implement the file regardless.

From Map Packs to Machine Perception Local SEO in an AI-first world of Meta Ray-Bans, TikTok Maps, and spatial discovery models.

Local SEO isn’t just about ranking anymore.
It's about being recognized—by AI agents that see, hear, and suggest.
Smart glasses. Short-form video. Ambient signals.
Welcome to the new local discovery stack:
duaneforresterdecodes.substack.com/p/from-map-p...

Heads-up, this should jump the traffic levels in GA4 and other analytics tools for #ChatGPT. That's because ChatGPT finally added utm parameters for "More" sources versus just the citations. Those links used to be standard links without utm parameters. Now they contain utm_source=chatgpt.

#seo #ai