Laura Rudolph

UCLA's new CIRP Freshman Data is in! heri.ucla.edu/cirp-freshma...

TL;DR: The Class of '29 Is...
✔️ Diverse across race, gender, and income
✔️ Dealing with financial and mental health stress
✔️ Values authenticity, equity, and political context
✔️ Looking for purpose and belonging

#highered #EMChat

Considering submitting a proposal for AMA about parent comms. Anyone with interest, let me know. Happy to have a partner! #HEMktg #EMChat

I’ve never seen a better communicator in politics than @petebuttigieg.bsky.social. He is an artist at simplifying complexity and selecting analogies!

Watching the Super Bowl, but I’m distracted analyzing the very bold font choice in the score box. Did they test different weights? I have questions. #YouKnowYoureAMarketer #FontCritiqueBowl

We need to Zoom ASAP so you can see this crazy child. 😂

a little girl is eating cotton candy in a crowd at a sports game . ALT: a little girl is eating cotton candy in a crowd at a sports game .

4-year-old: *flailing laughing on the bedroom floor, 30 minutes late for bedtime*

Husband: *jokingly* "What did you feed this girl for dinner? Cake? Ice cream? Cookies?"

Me: 😑

4-year-old: "COFFEEEEEE!!!!"

#NotTrue

Feels like the right time to share—insights, ideas and lessons from 18 years in #highered. Just getting started. www.squareoneky.com/blog

From a journalist friend: Just spreading the word. The CDC is purging data, so people should archive their favorite CDC datasets today, namely ones around race/ethnic diversity, LGBTQ, and reproductive health. Also health data involving climate. The youth risk behavior survey has already gone down.

Q3: I don't think there is such a thing as starting early. I believe Niche said 83% of recent high school grads removed colleges from the early stages of the search based on sticker price alone, right? 😊 #EMChat

Even the basic "room and board" today gets students. We changed it to "meals", for example. Same with "merit aid" v. "academic scholarships". Don't get me started on "Direct Costs"..."Net Price"... #EMChat

A1: I remember being confused by the inconsistent terms in FA packages across schools—it made comparing offers unnecessarily complicated. I’ve aimed to simplify the language and aid understanding with resources like fillable worksheets and terminology explanations. #EMChat

THE BEST! We have Seafarers too. And expansion packs. It's a family affair.

I'm Laura, a long-time #highered marketer and Slater turned consultant. My favorite board game is Settlers of Catan. For some reason, I always need bricks. 🤷‍♀️ #EMChat

🚨 Breaking News | Major Error Skewed Freshmen Enrollment Data

Freshmen enrollment did not decline this fall, as previously reported in the National Student Clearinghouse Research Center’s annual enrollment report in October. #HigherEd #EDUSky #AcademicSky #BreakingNews bit.ly/4heePKl

The Rudy in me wants to see a Notre Dame win. But either way, it’s not Bama. 😅😉

a police officer in a white shirt and black tie says and yet crime has continued . ALT: a police officer in a white shirt and black tie says and yet crime has continued .

If only they’d listen.

It’s a beautiful day for a swing. ☀️ #holidaybreak

Predicting Yield through a Holiday Gift Guide

My episode “𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐧𝐠 𝐘𝐢𝐞𝐥𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐆𝐢𝐟𝐭 𝐆𝐮𝐢𝐝𝐞” on Enrollify is live! I had a great time with Dayana on @talkintactics.bsky.social about how I used parent behavior to reveal student deposit intent with big results! 👊🏻

🎙️Listen Now: lnkd.in/eDRZQmPX

#EMChat #HigherEd #HigherEdMktg

Recently joined Talking Tactics, a podcast on @enrollify.bsky.social, hosted by @kibilds.bsky.social! We discussed how a holiday gift email for parents pinpointed high-likelihood deposits w/ 70% of clicks = deposits.
Spend Christmas Eve tuning in... featuring a Rudolph. (Just not that one.) 🤗🦌

a cartoon dog is sitting at a table with a cup of coffee surrounded by fire . ALT: a cartoon dog is sitting at a table with a cup of coffee surrounded by fire .

Wait…it’s December? And now there’s only a week left in the year? Cool, cool. Totally fine. Not panicking at all. #wheredidthetimego

Are you a Slate school? 😊 I made it work fairly easy within their forms!

A5: I implemented a two-stage RFI at my last institution for this reason. First is short, to the point, just the basics (i.e. just get the info), second part asks more (for personalization, parents, other 'nice to haves'). Surprisingly, we had over an 80% completion from first to second RFI. #EMChat

I will say for most colleges, in all seriousness… if you don’t have a comm flow specifically for parents in 2025 then what are you doing? Gotta do it! Still surprising as a consultant how many don’t. #EMChat

Ah, to have a SM brand voice with a personality...#mydream #emchat Struggled with that in the past, you could say. 🫠

💯! In our matriculated/non-matriculated survey results from my last institution, over three years the importance of "campus culture" rose from 8th to 3rd in the early college search process. Those buzzwords don't tell it. Have to show it. #EMChat

a cartoon of a person holding a brush with the words " all the things " above them ALT: a cartoon of a person holding a brush with the words " all the things " above them

I am an integrated marketer, Will. 😂 Integration, I shall have!

A6: SM is a necessity, but as I like to say when it comes to platform choice: "do a few things well rather than many poorly". Use it to showcase authentic campus culture, amplify student voices & highlight what sets your institution apart. #EMChat

Q5: Omnichannel campaign with AI-driven content, influencer partnerships & personalized e-comms (major, outcomes, storytelling, value props). Focus on parents, counselors. Eliminate app barriers, create out-of-the-box re-engagement campaign. Can you tell I don't work on a campus? 😂 #GoWild #EMChat

Q4: Still relevant, but focus on parents, interactivity opportunities, and multi-channel integration. Personalized print (e.g., handwritten PCs) can still stand out. With tight EM/MarComm budgets, using data to target best-fit is a necessity. #EMChat