Payton Titus

The University of Louisville spent millions on rev-share deals with athletes during FY2025, which ended one day before the House settlement's July 1 effective date.

How the Cards took advantage of state law in order to do so ⬇️
www.courier-journal.com/story/sports...

In the post-House settlement era of college sports, new headlines emerge daily to call the rules & their teeth into question.

How's UofL coping w/ that? How's the program learning from others around the country? How'd it retain Isaac Brown thru it all?
www.courier-journal.com/story/sports...

Some sections that really get to the heart of this story and Ali’s legacy:

Appreciate the community leaders who shared so much context and insight to this Louisville transplant

How Muhammad Ali inspires Louisville’s ongoing fight for social justice 50 years after Thrilla in Manila vs. Joe Frazier
t.co/qSLqSxbpGk

Sat down with Louisville AD Josh Heird to better understand U of L's revenue-sharing plan and why they chose to invest in the sports they did ⬇️
www.courier-journal.com/story/sports...

University of Louisville revenue-sharing contracts: Dozens of athletes have inked deals "Dozens and dozens" of University of Louisville athletes have signed agreements with UofL since the start of the revenue-sharing era. What to know:

Good stuff here from @petitus25.bsky.social outlining what we know (and don’t know) about Louisville’s revenue-sharing contracts with athletes: www.courier-journal.com/story/sports...

Vince Marrow Louisville football contract details revealed. GM's salary, bonuses, terms How much will Vince Marrow make as part of Jeff Brohm's Louisville Cardinals football staff? What to know about his Louisville football contract, pay:

NEW: The Courier Journal obtained a copy of Louisville football GM Vince Marrow's contract.

Below are details regarding Marrow's salary, potential bonuses and outside income making for a total annual package worth over $1 million
www.courier-journal.com/story/sports...

Bluesky Social media as it should be. Find your community among millions of users, unleash your creativity, and have some fun again.

There’s a lot of Rocco’s content out there at this time every year, but the only one you actually need is @petitus25.bsky.social looking at the Jell-O shot challenge from a Louisville perspective with some Kentucky Derby flavor mixed in. bsky.social www.courier-journal.com/story/sports...

Louisville College World Series return: Jell-O Shot Challenge adds to Omaha event for fans Louisville baseball fans are part of the Omaha CWS festivities again for the first time since 2019 – the year of the inaugural Jell-O Shot Challenge.

Jell-O shots, baseball caps & backward-facing sunglasses

A vibes dispatch from Louisville’s return to the MCWS in Omaha, Nebraska, which reminds me of another big small town that knows how to throw a party around a signature sporting event…
www.courier-journal.com/story/sports...

How Kentucky vs Louisville football rivalry could be impacted by nine-game SEC schedule Would a 9-game SEC football schedule mark the end of the annual meeting between Louisville and Kentucky? Latest from Mark Stoops and Mitch Barnhart:

MIRAMAR BEACH, Fla. – UK AD Mitch Barnhart and football coach Mark Stoops talk about how a nine-game SEC schedule would impact the Wildcats and what it could mean for the Governor's Cup beyond 2025
www.courier-journal.com/story/sports...

How Kentucky Wildcats, Mitch Barnhart are preparing for revenue sharing in college sports University of Kentucky AD Mitch Barnhart sat down with The CJ at SEC spring meetings to talk about how UK is approaching the House vs NCAA settlement.

Sat down with UK AD Mitch Barnhart at SEC spring meetings this week to talk about Kentucky's Senate Bill 3, what revenue sharing may look like at UK, Champions Blue LLC and how the Wildcats are planning for the next era of college athletics.

More here⬇️
www.courier-journal.com/story/sports...

How Louisville Athletics is planning for future as House settlement decision looms Louisville athletics director Josh Heird sat down with The Courier Journal at ACC spring meetings to talk about how U of L is approaching settlement.

AMELIA ISLAND, Fla. — Cards AD Josh Heird has "a lot of confidence" Judge Claudia Wilken will approve the House settlement, which would bring revenue sharing to college sports.

We talked ab UofL's plans either way, & how KY's Senate Bill 3 could play a role:
www.courier-journal.com/story/sports...

Junior Alvarado rode Sovereignty to Kentucky Derby 2025 win. What to know about journey Junior Alvarado won the 2025 Kentucky Derby at Churchill Downs aboard Sovereignty. What to know about Sovereignty jockey Junior Alvarado's journey:

“He had years to plan a victory speech of sorts. But Saturday night, nothing felt good enough.”

Just an absolute banger of a story on today’s winning jockey from great friend @petitus25.bsky.social in Louisville.

www.courier-journal.com/story/sports...

Latest filing in Title IX lawsuit against UK could have national consequences What UK submitted to the court of appeals and what Title IX experts think this case could mean for the gender discrimination law moving forward.

NEW: UK asks Sixth Circuit Court of Appeals to throw out the U.S. Department of Education's longstanding three-part test in lawsuit filed by former students–a move that could devastate the anti-discrimination law's application to opportunities in sports

More⬇️
www.courier-journal.com/story/sports...

University of Kentucky, ahead of House settlement, approves board to help navigate change The University of Kentucky's athletics committee approved the creation of a new board Thursday to help the school adapt to changes in college sports.

NEW: The University of Kentucky, ahead of House settlement decision, has approved a new "Champions Blue" board to help navigate changes in college athletics

Details here⬇️
www.courier-journal.com/story/sports...

Kentucky Derby continues to set wagering records as gambling on horse racing declines Horse racing used to have a legal monopoly on gambling but has since seen a sharp decline in betting. How the Kentucky Derby is still setting records:

Horse racing used to have a legal monopoly on gambling. As new forms of betting emerged, racing’s bottom line & cultural capital took a hit. Today, Americans engage w the sport at a much lower rate.

But the Kentucky Derby "has never been more popular." Why?
www.courier-journal.com/story/sports...

Kentucky Derby continues to set wagering records as gambling on horse racing declines Horse racing used to have a legal monopoly on gambling but has since seen a sharp decline in betting. How the Kentucky Derby is still setting records:

Horse racing used to have a legal monopoly on gambling. As new forms of betting emerged, racing’s bottom line & cultural capital took a hit. Today, Americans engage w the sport at a much lower rate.

But the Kentucky Derby "has never been more popular." Why?
www.courier-journal.com/story/sports...

Louisville basketball's turnaround under Pat Kelsey provides blueprint ACC can build on Only four ACC basketball teams made the 2025 March Madness bracket. Louisville's quick turnaround under Pat Kelsey provides blueprint ACC can build on

Much has been made this MBB season of the ACC being down

Four teams in March Madness is "not acceptable," commish Jim Phillips told The CJ. But UofL's quick turnaround under Pat Kelsey provides the rest of the league with a blueprint for success

More⬇️
www.courier-journal.com/story/sports...

Pat Kelsey 'talks in sayings.' Louisville basketball players share their favorites Louisville basketball coach Pat Kelsey has a lot of catchphrases. Ahead of Louisville vs Creighton NCAA Tournament game, UofL players share favorites.

Pat Kelsey has a lot of sayings.

Sure, most are pretty corny. But corny gospel. And undoubtedly a pillar of his historic rebuild. Some are silly, while others transcend hoops & will stay w these Cards for life.

A collection of their favorite PK-isms⬇️
www.courier-journal.com/story/sports...

Louisville basketball success with Pat Kelsey has galvanized city, inspired NIL donations Pat Kelsey elevated Louisville basketball from the bottom of the ACC into one of the nation's best teams. Here's how that has impacted NIL donations.

Louisville's success has reinvigorated a community that ached for the return of great basketball. Enamored with Pat Kelsey's salesmanship & desperate to maintain such results, Cards fans have opened their wallets to support U of L's NIL efforts.

More here⬇️
www.courier-journal.com/story/sports...

Greetings from Charlotte! 👋

@brooksholton.bsky.social and I are here for the ACC Men’s Tournament, taking in some action before the Cards play tomorrow

2019 Kentucky Mr. Basketball is lead plaintiff in lawsuit vs NCAA. Here's what to know Dontaie Allen, 2019 Kentucky Mr. Basketball, is the lead plaintiff in a suit filed against the NCAA in the Eastern District of Kentucky. What to know.

Multiple antitrust lawsuits were filed against the NCAA Jan. 31 seeking higher payments for current/former college athletes than the House settlement.

One was filed in the Eastern District of Kentucky on behalf of several athletes tied to the Commonwealth.
www.courier-journal.com/story/sports...

Louisville basketball buyouts, even with record revenue, lead to historic deficit for UofL Louisville Athletics reported its largest operating deficit with Kenny Payne's buyout, increased football ticket sales and declining donations.

Louisville Athletics reported its largest operating deficit in the 2023-24 fiscal year at $14.57 million.

Some insight on the numbers from AD Josh Heird and other takeaways from U of L's NCAA report as college sports brace for the revenue-sharing era⬇️
www.courier-journal.com/story/sports...

After 2 NCAA runner-up finishes, 3 national semifinals appearances & 4 ACC championships under DBK, Louisville VB looks to capitalize off what she built and secure a national championship under new head coach Dan Meske.

Investment will be crucial.
t.co/b1lALioyvY

NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive The NIL era has overhauled the ACC coaching ranks. While it's led to burnout for many, it has positioned Louisville basketball's Pat Kelsey to thrive.

With the news from Tallahassee today, feels like an appropriate time to reshare this story from @petitus25.bsky.social, on the ACC losing half a dozen of its most accomplished basketball coaches since 2021 and the role the changing landscape has played: www.courier-journal.com/story/sports...

NEW | In six days, Louisville basketball will celebrate the 20th anniversary of a Final Four run that, in Francisco Garcia’s eyes, “opened so many doors” for the program.

This is the story of the Cards’ “March to the Arch,” told by those who lived it. www.courier-journal.com/story/sports...

.@petitus25.bsky.social did a nice job with this. A lot of great insight in here www.courier-journal.com/story/sports...
“There’s no question it pushed my burnout quicker. And, again, 23 years was a long time, but my last couple years, man, I was hanging on for dear life. I was worn out." -Mike Brey

NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive The NIL era has overhauled the ACC coaching ranks. While it's led to burnout for many, it has positioned Louisville basketball's Pat Kelsey to thrive.

Since 2021, the ACC has lost six coaches responsible for 30 Final Four appearances and 10 NCAA titles.

A look at the phenomenon behind the mass exodus, and why — under such convoluted conditions — UofL’s Pat Kelsey feels he could do this for 20 more years⬇️
www.courier-journal.com/story/sports...

NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive The NIL era has overhauled the ACC coaching ranks. While it's led to burnout for many, it has positioned Louisville basketball's Pat Kelsey to thrive.

Good read from @petitus25.bsky.social

NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive

www.courier-journal.com/story/sports...

“A lot of areas that college basketball has moved to, I'm pretty good at them. And I actually even enjoy them.” - Pat Kelsey

Louisville basketball signee Mikel Brown Jr. embracing chance to help Pat Kelsey rebuild Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown could elevate UofL basketball

Chucky Hepburn called Mikel Brown Jr. a "program changer." Pat Kelsey told him they'd win a national championship together. Hope, excitement and expectations are extremely high.

But how could Brown really elevate Louisville basketball?
www.courier-journal.com/story/sports...