Something awesome this way comes 👀
20.11.2025 14:51
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Something awesome this way comes 👀
🥹 thank you
Hi! We haven’t tested any from this brand - any specific model you’re interested in? We’re building our list of units to test in 2026
Image of Danny Ashton of HouseFresh presenting on YouTube
🌟 Did you know we’ve been working with HouseFresh to find the best value air purifier for classrooms for UK schools?
🌟 Check out their most recent video featuring Safe Air Schools👇 also on our YouTube channel.
Visit our website for more.
@housefresh.bsky.social
youtu.be/eHMnWAIuNSs
Thank you for flagging! We changed sensors this year, so there is a chance that some of the old reviews still show data from the old sensor (PurpleAir Touch) instead of the new sensor (PurpleAir Zen). I’ll go through the pages you mentioned to fix this 😅
If you want to know what Google-Zero is, the Verge did a podcast on it last year referencing @housefresh.bsky.social and other independent website owners about what happens when Google doesn't actually refer viewers to your website, but instead scrapes your content and pushes AI overview and spam.
According to major publishers like Wirecutter, CNET, Good Housekeeping and Forbes, the 311i Max is one of the best air purifiers on the market today.
But does it actually perform? Danny shares what our data has to say.
youtu.be/3YLGt7DUdac
A Smart Air Blast Mini air purifier stands in front of a bookshelf filled with books. Caption below highlights the unit’s recognition as the UK’s best classroom air purifier by HouseFresh and Safe Air Schools UK.
🏆 The Blast Mini was named the best classroom air purifier in the UK by @housefresh.bsky.social & @safeairschoolsuk.bsky.social.
Tested against 13 models, it stood out for strong performance, low noise & running costs, making it a top pick for classrooms.
Read more: bit.ly/3H8qI89
Title of the article: Try these “NOPE” buttons to stop AI content
Instructions to turn off AI on Google Search
Instructions to turn off AI on DuckDuckGo
Are you worried about AI turning us into mushy-brained monsters, draining resources, slurping your data, preying on vulnerable minds, wiping out jobs, choking websites, lying to you or not being useful?
@shiraovide.bsky.social explains how to turn it off in search results: wapo.st/4712tmO
Thank you for your kind words 🫶
Thank you for watching and for your support!
As if gathering first-hand comparable data on devices, writing in-depth reviews, producing informative videos and standing up for the consumer wasn't enough work... Now we have to waste time cleaning up these toxic backlinks 🫠
Whoever paid for these links wants Google's automated anti-spam systems to label the page as 'spam' and remove it from the index.
They are linking to our review with words such as 'hacked accounts for sale' and 'download pirated software here' to tarnish the page as pure spam.
These spammy links come out of the weirdest of places...
From a comment in an abandoned blog belonging to the University of Washington, to the 'about me' section of a user profile in a forum for F1 fans.
Someone bought 300+ spam links and pointed them to one of our most critical air purifier reviews.
The first wave came after we sent a request to the brand for comment about a new product.
The second wave came the day after @linusmediagroup.com posted a video about the brand threatening to sue us.
Whew: a reminder how shockingly unreliable Google AI overviews are (and to some degree, anything AI offers as ‘knowledge’?) - it seems they're taking blurb from press releases, sponsored posts and products listings and offering it up as “facts”: housefresh.com/beware-of-th... (via @ernie.tedium.co).
What if you couldn't trust any review on the internet? What if EVERYONE was being controlled by the companies that make those products? WELL that might be what is happening… YouTube Channel HouseFresh is facing legal backlash over publishing an honest review for a PuroAir 240.
youtu.be/RNonfByE9xc
We spent weeks researching air purifiers we reviewed to determine whether Google Search results and AI Overviews are leading consumers to good advice.
Our analysis shows that AIO will likely recommend buying whatever you show interest in, even if the product doesn’t exist.
By researching air purifiers @housefresh.bsky.social reviewed whether Google Search results & AI Overviews are leading consumers to good advice.
The analysis shows that AIO will likely recommend buying whatever you show interest in, even if the product doesn’t exist. housefresh.com/beware-of-th...
Thank you for supporting us and I’m sorry I’ve been taking so long to send you updated data
The cities where fine particulate matter levels make breathing like a two-pack-a-week habit: housefresh.com/secondhand-s...
There is a lot of money to be made at a time when Google’s algorithm opts for the ‘goog enough’ approach.
Here are some practical tips to find helpful product reviews in a sea of crappy listicles 👇
www.reddit.com/r/HouseFresh...
“Google is drowning the very recommendations searchers are trying to find while surfacing generic best-of lists, 2016 Quora advice and SO MANY products — many of which SUCK and don’t even meet the search criteria,” wrote HouseFresh managing editor Gisele Navarro. tinyurl.com/26p8j985
Thank you for watching!
Running HouseFresh has been an uphill battle.
First, we had to fight for independent websites like ours to still show up on Google.
Then, we had to fight for our critical product reviews to stay online.
In this video, we share the full story: youtu.be/RNonfByE9xc
The Alen BreatheSmart 45i was released in 2019, but is it a good investment in 2025?
🔗 Our latest video review: youtu.be/BQH7ZymEgKM
Two of our members, Sinead O'Brien & Dr. Ciara Steele, were on Highland Radio this week to discuss the alarming trend in school absence and what can be done to reduce the spread of illness in schools. Here, Ciara discusses the importance of ventilation. Part 1/3
Chart showing particle removal speed of the seven fastest air purifiers HouseFresh has tested as of May 2025
We tested a $1,400 air purifier and it performed as well as our 30x20 Corsi-Rosenthal box
▶️ www.youtube.com/watch?v=tCni...
Many of the air purifiers available on the market right now are underpowered and overpriced.
With this guide, we will help you avoid the thousands of duds on Amazon, so you can find a device that works for your budget and air quality issues 👇
youtu.be/nE3u-2EyW-s
We have been buying, testing and reviewing air purifiers for five years – this month we tested our 110th device 🤓
We shared our top tips for buying an air purifier you won’t regret buying here:
housefresh.com/air-purifier...
