Xiang Ren

Me, in a #Ghibli movie!

In China, social media apps are changing how people buy and read books – selling more than physical bookshops do China’s version of TikTok, Douyin, and its biggest social media app, WeChat, are transforming reading in China – with more influence than BookTok.

Social media apps are transforming the book world in China. Please check out my latest piece for The Conversation on how Douyin (China’s TikTok) and WeChat are changing the way people read—going far beyond #BookTok theconversation.com/in-china-soc...