Stats Perform

How will #AI shape future opportunities for the sports industry to grow and monetise fans?

We need 𝐲𝐨𝐮𝐫 insight to help us better understand the evolving landscape of sports storytelling.

Take the short survey and be entered to win a pair of Meta Ray-Bans ➡️ bit.ly/45oZ4Nv

𝐀𝐬 𝐋𝐞𝐞𝐝𝐬 𝐆𝐨 𝐌𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐎𝐧: the stats, stories and trivia that define Leeds United.

In an #Opta data-filled book, @optajoe.com's @jrcooper26.bsky.social takes readers through the club's greatest eras, legendary players and iconic moments.

Order your copy today ➡️ bit.ly/3Jg6mL1

Your guide to authentic sports activations has arrived.

💡 Packed with 90 #Opta data-driven ideas, this free resource is full of ready-to-use inspiration for your next big sponsorship campaign.

Download now and turn insights into storytelling moments ➡️ bit.ly/4kH8msT

Redefining the in-stadium experience with data-driven sports content.

🏟 Discover how leading teams are using #Opta-powered solutions to bring fans earlier, make fans louder, amplify entertainment and expand sponsors.

Read here ➡️ bit.ly/4kNqvpW

𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 is coming to FotMob. 👀

Update your app before the 2025/26 season kicks off to unlock new physical stats and #AI-powered metrics – all right at your fingertips.

Every fan thinks their club is the hardest done by.

Now there’s data to prove who’s truly had it worst.

Using 13 Opta-powered metrics, @ladbible.bsky.social and Sky Bet ranked every team across English football to reveal which fanbases have suffered the most.
➡️ bit.ly/40UHWwJ

Last week, Stats Perform and Football DataCo welcomed top broadcasters, journalists and analysts for an exclusive 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 showcase.

The workshop explored the expanding suite of advanced metrics and introduced two new additions launching for the 2025/26 season – 𝐎𝐟𝐟-𝐁𝐚𝐥𝐥 𝐑𝐮𝐧𝐬 and 𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐒𝐭𝐲𝐥𝐞𝐬.

𝐒𝐮𝐫𝐯𝐞𝐲 | Fan Engagement, Monetisation and #AI Trends in 2026

✍️ The seven-minute survey will help us better understand the evolving landscape of sports storytelling and the impact of AI.

Complete for your chance to win a pair of Meta Ray-Bans ➡️ bit.ly/45oZ4Nv

A comprehensive guide to #Opta's impact on #WEURO2025 coverage.

From pre-tournament 𝙾𝚙𝚝𝚊 𝚜𝚞𝚙𝚎𝚛𝚌𝚘𝚖𝚙𝚞𝚝𝚎𝚛 predictions to real-time storytelling and post-match analysis, here's how data helped shape the narrative across every match, screen and storyline.

Check it out ➡️ bit.ly/4lbSuyG

How #Opta data and #AI turn sponsorships into fan growth engines.

SportsPro caught up with Andrew Skweres after #OptaForumNYC to examine how forward-thinking teams, leagues and media are transforming data into commercial assets.

Read the exclusive interview ➡️ bit.ly/4ocPy7P

Our annual 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗠𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗜 𝗧𝗿𝗲𝗻𝗱𝘀 survey is back and bigger than ever – and we need your insight!

💡 Help us uncover the trends shaping the sports industry for your chance to win a pair of Meta Ray-Ban glasses.

Take the survey today ➡️ bit.ly/45oZ4Nv

A playbook of sponsorship activations football fans won't tune out.

We're giving you 𝟗𝟎 (yes, 90!) authentic sponsored content ideas designed to deliver value across digital, broadcast and in-venue – all without interrupting the fan experience.

Start planning your next campaign ➡️ bit.ly/4kH8msT

A definitive guide to how advanced metrics can elevate your football coverage.

💡Discover 𝟐𝟎 ways leading broadcasters and digital storytellers are using #Opta data and 𝙾𝚙𝚝𝚊𝙰𝙸 insights to deliver the next-level content fans crave.

Check it out ➡️ bit.ly/4eOir41

🔓 Unlock the potential of your DOOH signage with real-time sports data.

Here's how leading brands and organisations are leveraging #Opta-powered live scores, player stats, predictions and excitement ratings to maximise engagement and revenue.

Read here ➡️ bit.ly/43t8S8V

Last week, Dr. Patrick Lucey spoke at the United Nations’ #AIforGood Summit about how AI is reshaping sport.

From powering Opta Vision with tracking data to creating better fan experiences, Stats Perform's Chief Scientist shared how we’re using #AI to make the game smarter – for everyone.

We've been 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 for a Creativepool Annual.

@optaanalyst.optajoe.com teamed up with Asahi Super Dry 0.0% to transform two of @mancity.com's iconic derby wins into limited-edition, data-inspired scarves.

🗳️ Cast your vote for us in the 𝙳𝚊𝚝𝚊 𝚌𝚊𝚝𝚎𝚐𝚘𝚛𝚢 ➡️ bit.ly/3U6RKQ4

🏆 Stats Perform has been named 𝐋𝐢𝐯𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 at the #EGRB2BAwards.

Recognised for its strength, innovation and global scale, 𝙱𝚎𝚝 𝙻𝚒𝚟𝚎𝚂𝚝𝚛𝚎𝚊𝚖𝚜 delivers 40,000+ low-latency events annually across 15 sports.

Learn more ➡️ bit.ly/4eVwEOB

🔑 Key insights from #OptaForumNYC.

“The #FIFAWC is 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 for fans in the U.S. to connect emotionally with the sport of soccer.” – Quentin Westberg

Get more insights and ideas from the brightest minds in sports media ➡️ bit.ly/4nuEz9h

Who will lift the #WEURO2025 trophy?

The 𝙾𝚙𝚝𝚊 𝚜𝚞𝚙𝚎𝚛𝚌𝚘𝚖𝚙𝚞𝚝𝚎𝚛 has spoken.

🏆 Reigning world champions Spain are undoubtedly the team to beat in Switzerland, but the stage is set for one of the most competitive editions to date.

➡️ bit.ly/44sHwye

From predictive analytics to content automation, #AI is reshaping fantasy and betting.

On July 1, Dr. Patrick Lucey takes the stage at #FSGASummer2025 to highlight the AI-driven tools and #Opta data helping leading operators and platforms create differentiated, fan-first content.

The wait is over – #OptaForumNYC sessions are now available to stream.

🔁 Replay every panel and presentation from the day to explore fresh insights and ideas on storytelling, fan engagement, and the future of sport.

Start watching today ➡️ bit.ly/4441lvF

Keeping audiences engaged is a key challenge for sports broadcasters.

💡That's why we've created the ultimate playbook for next-gen broadcasts, packed with 40+ pages of international examples and actionable ideas that captivate fans from start to finish.

Download the go-to resource ➡️ bit.ly/3ROkYmb

🤝 Stats Perform has joined the 𝐗𝐑 𝐒𝐩𝐨𝐫𝐭𝐬 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞.

The global alliance brings together leaders across sports and technology to redefine how fans watch, engage with, and experience sport through extended reality.

Learn more ➡️ bit.ly/3T4Ivje

Elevating the in-stadium experience with data-driven sports content.

🏟 We've put together a guide outlining the ways top teams are using #Opta-powered solutions to unlock their full commercial and fan engagement potential.

➡️ bit.ly/4kNqvpW

How the Czech League doubled online engagement and grew TV audiences.

💡 To keep up with the surging demand for data-driven content, the LFA needed a trusted source of official match data – built for speed, accuracy and rich storytelling.

That’s where #Opta comes in ➡️ bit.ly/3FFFUJt

"There are some interesting stats flying up here – how do you get those, Mark? You must be a genius."

Real-time insights, powered by #Opta data, transform routine match analysis into meaningful on-air conversation.

🪄 There's magic in the detail of every broadcast.

⏰ The countdown to the #FIFAWorldCup is on.

U.S. soccer faces a once-in-a-generation moment to cement the sport as a true American pastime – can the media rise to meet it?

Steve Xeller outlines how U.S. media can turn this spotlight into lasting momentum ➡️ visit.statsperform.com/USSoccerMedia

Dr. Patrick Lucey is set to take the stage at next month's United Nations #AIForGood Global Summit.

Stats Perform’s Chief Scientist will join other global leaders to explore how #AI can help solve real-world challenges, including the power of sport to unite and inspire.

Learn more ➡️ bit.ly/45J1o2u

Welcome to #OptaForumNYC. 🗽

Today, representatives from 100+ organizations are gathering at 𝟕𝟓 𝐑𝐨𝐜𝐤𝐞𝐟𝐞𝐥𝐥𝐞𝐫 𝐏𝐥𝐚𝐳𝐚 for the event's twelfth edition.

Follow along throughout the day for exclusive access to what the brightest minds in sports media and storytelling are talking about.

Happy #PrideMonth! 🌈

At Stats Perform, we’re committed to building a workplace where everyone feels seen, supported and valued.

This Pride, we’re focusing on education, allyship and visibility – empowering our teams through learning, conversation and community.