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Ari Paparo

@aripaparo.com

CEO and contributor @marketecturetv. Host of the weekly Marketecture podcast and writer of the newsletter with the same name. Ad tech influencer.

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21.11.2024
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Latest posts by Ari Paparo @aripaparo.com

Hope you enjoy it

09.09.2025 10:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This should be great. @ariellesgarcia.bsky.social and I bonded during the DOJ trial and we’ll geek out on the remedies etc.

13.08.2025 20:43 πŸ‘ 5 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Excited to share some hot takes.

21.06.2025 01:15 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.

06.02.2025 13:29 πŸ‘ 9 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Not too many notifications to bother you while trying to chill out

21.01.2025 02:25 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Hot take coming out of CES:

We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life.

Shake my hand like a boss.

09.01.2025 16:40 πŸ‘ 11 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Preview
Honey, honey Plus: Tercept for data infrastructure

Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs.

news.marketecture.tv/p/honey-honey

06.01.2025 14:11 πŸ‘ 6 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

With cameos from Gator and WhenU!

06.01.2025 15:15 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Thank you to all of our listeners and guests. To even more podcasting in 2025!

27.12.2024 21:13 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

The two stages of latke making:

1) Fuck there’s a lot of water in these potatoes!

2) Fuck these potatoes absorb a lot of oil!

25.12.2024 23:11 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Post image

Made a weird brussel sprout tart before latkes.

25.12.2024 21:07 πŸ‘ 9 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Has anyone ever made French toast with pumpernickel bread?

It should be possible, someone should try it.

22.12.2024 04:15 πŸ‘ 2 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

The greatest innovation of CTV is the ability to add closed captions to everything

18.12.2024 00:55 πŸ‘ 1 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0

Big week in Google antitrust:
- Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday.
- Court decision on adtech trial possible/likely in EDVA.
- Brussels decision?

16.12.2024 12:49 πŸ‘ 38 πŸ” 9 πŸ’¬ 1 πŸ“Œ 1

I’m pretty loose everywhere

14.12.2024 15:32 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Episode 102: Sir Martin Sorrell The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we dis…

Episode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies.

www.marketecturepod.com/episode-102-...

13.12.2024 14:00 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Wife: You going out to your drunken lunch?

Me: I prefer the term boozy brunch.

12.12.2024 22:00 πŸ‘ 11 πŸ” 1 πŸ’¬ 3 πŸ“Œ 0
Preview
Identity Signals Explained A field guide for the evolving advertising identity landscape

There are so many types of identity signals it can be hard to keep track (see what I did there, LOL).

Our latest in depth explainer: "Identity Signals Explained"

www.adtechexplained.com/p/identity-s...

12.12.2024 13:31 πŸ‘ 7 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0

The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.

09.12.2024 14:51 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s

06.12.2024 00:29 πŸ‘ 12 πŸ” 2 πŸ’¬ 4 πŸ“Œ 0

Gotta add MarketectureLive

05.12.2024 00:54 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

No

04.12.2024 22:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Experian accelerates identity and activation capabilities with acquisition of Audigent Experian accelerates identity and activation capabilities with acquisition of Audigent

Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby.

www.experianplc.com/newsroom/pre...

Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...

04.12.2024 17:12 πŸ‘ 7 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

Who could actually afford Chrome in a spin-out? And
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.

monopoly.marketecture.tv/p/the-parado...

04.12.2024 14:04 πŸ‘ 6 πŸ” 6 πŸ’¬ 0 πŸ“Œ 1

Good to see you here! It’s been a while.

03.12.2024 22:17 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I tried to learn about the Korean Martial Law crisis on X and all I found was Americans thinking the second Amendment will solve all their problems

03.12.2024 22:01 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

On the first of every month I compile stats on all my work and personal social accounts (I have a lot for work!).

On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%.

Interesting.

01.12.2024 23:07 πŸ‘ 2 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Seems like the important thing is that the workers not work during shabbat. So if the company has staff in Japan you would be ok.

30.11.2024 18:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Dry brining the turkey in fentanyl

27.11.2024 01:34 πŸ‘ 9 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0

I can't believe you folks still listen to me and Eric every week! Thank you all for your support.

26.11.2024 13:52 πŸ‘ 23 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0