Found a social media format for my client that works well on any short-form video site - as it leads to both high retention and engagement. This did 169k on Insta, 94k on Youtube and 91k on TikTok.
Happy to hear it's useful to you :D
Some concepts I used here:
- strong hook that creates a curiosity gap (can only be resolved by watching the full vid)
- speaking to the player fantasy
- making commenters feel smart/ important
We had a nice wishlist bump from this :)
Open to additional freelance work!
Found a social media format for my client that works well on any short-form video site - as it leads to both high retention and engagement. This did 169k on Insta, 94k on Youtube and 91k on TikTok.
probably one of my fav website designs I did so far
Even added some fun little animations :D He's a bit shy haha
a little seedling is seen at the bottom of the page and at the top is a bold heading says "lets stay in touch"
Had a lot of fun this evening making a new social media portfolio site
Also thinking about starting a Minecraft Patreon to be able to monetize my reach on TikTok, Pinterest, Insta and Youtube better. So I can dedicate more time towards Minecraft vids :)
So yea, learned a lot, hope it's useful to devs or SMM!
2026 I'm looking forward to:
- further growing @smks-studios.bsky.social
- getting 6side to a solid baseline with what I learned
- upload at least 1x a month on my Minecraft channel, strengthen and build my community through that regularity
With all that success not everything was rosy tho. I'm working for 6side Studio too, and there views are still not good, despite a great prototype.
- if early in dev, don't overpromise in videos - be transparent
- always keep the game vibe and expectations of players in mind
reddit post of a portable minecraft tent design with 27k upvotes
youtube shorts with up to 2.4m views
tiktok channel with up to 535k views
Pinterest post with 106 Million impressions
Barely had time for my Minecraft channel, but had my biggest viral hits across Reddit, Pinterest and Youtube this year.
- break with expectations to stick out
- 2026 image carousels will be on all shortform-video platforms (including Youtube)
- recycling content across platforms can multiply reach
screenshot of the instagram of Tribe of the Accord, showing several videos
Probably my highlight was my work for @smks-studios.bsky.social !
- replying to comments with videos is a great way to make the community feel seen!
- absurdist hooks can stop the scroll ("this is how our bird used to die")
- establish content pillars but leave room for exploration
info graphic reading: "my top 3 posts of 2025", "Clay Farm Tutorial, Own Channel, Pinterest: 106 Million impressions, 1.46 Million saves", "Bird Animations: Client: SMKS Studios, 1.7 Million Views, 109k likes, grew account <100 to 18k followers in 3 months", "Minecraft Build ideas, own channel, TikTok: 513k views, 84.6k likes, on a new account! (5th upload)"
2025 was the first year where I worked full-time as a social media manager in the game industry.
Learned a loot this year, here are some key lessons 👇
This song instantly popped in my head when I read this :D
vm.tiktok.com/ZGdaEnepa/
Don't get me wrong, I like Expedition 33 and agree they deserve most of their awards, but it feels like awarding best indie game to multi-million budget games is meant to water down what the term means so EA, Activision and other big publishers can start releasing their "indies"
Yeah 34+ people plus outsourcing & publishing doesn’t feel very indie to me either
Wholesome Snack will have translated captions on YouTube thanks to...
Spanish @lamalamuerte.bsky.social
BR Portuguese giuliabiazus (IG)
Japanese @myrrh0707.bsky.social
Dutch @esmmazing.bsky.social, @mayabloem.bsky.social
German DerEineSchwarzeRabe, @tinyworlds.org
French @thomasc0.bsky.social
Get ready for the latest Wholesome Snack this December 9, 2025 starting at 12pm PT / 3pm ET!
Tune in for 20+ exclusive and world premiere announcements from games that inspire optimism, hope, and introspection. As always, huge thanks to @thegameawards.com for co-broadcasting!
haven't done pixel art in aages, def not a pro at this :D
Just having some fun!
two little mushroom dudes, one monster, and a potted plant - pixelart
doodling a bit a away on some old #pixelart ideas
This is my account btw: pinterest.com/tinycraft/
And the video: pin.it/1GXf6vHFM
screenshot of Pinterest stats: 33 Million views, 10 Million 10 second plays, 4.6 Million played at 95%, AVG play time 0:16 and Total play time 12.3 Million minutes
I didn't check my Pinterest stats for a while and I just realized I hit 33 Million views with this Minecraft video. What.
12.3 Million minutes total playtime the heck
Hello everybody, I'm looking for a new role as Environment/Props Artist, preferably Remote.
Portfolio: cara.app/aenderlara
Mail: hi@aenderlara.com
#3D #gamedev
Thank you so much for taking the time to ask your partner, that's super good to know :D
I just took the first 5 seconds of each so maybe #3 is also cut-off in the end?
Thank you that's really useful! Those are auto-dubs, so matching the timing of the English voice over.
Exhibit in the Bundeskunsthalle, Bonn
Exhibit in the Bundeskunsthalle, Bonn
Just had my first short hit 1 million views yippeee
www.youtube.com/shorts/RpT9L...
Feels unreal :D
Now I gotta actually find time to make Minecraft vids again 🥲
Thank you 🤗
