Mathias / Black's Avatar

Mathias / Black

@mathiasblack.com

What's the story? Let's find out. Connect with me if you're interested in: Strategic Communications, Content Marketing & Storytelling Copenhagen, Denmark | www.mathiasblack.com

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20.11.2024
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Latest posts by Mathias / Black @mathiasblack.com

Glass 1/2 full: this is zen marketing.

Glass 1/2 empty: this is shorter short-termism.

10.03.2026 13:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

2026 state of #marketing from Think with Google:

"Stop selling the ultimate outcome and start celebrating intermediate steps. Break down loyalty programmes and customer journeys into smaller, instantly gratifying milestones."

Bottom line: live in the present. πŸ‘‡

10.03.2026 13:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I wonder how much "brain fry" marketing professionals have experienced using other tech – Slack, WhatsApp, smartphones in general – compared with other professions. I imagine the profession tends to be pretty deep fried when it comes to tech overuse.

09.03.2026 15:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Marketers Report Highest Rates Of AI β€˜Brain Fry,’ Report Finds A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. via @mattgsouthern.bsky.social

A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. via @mattgsouthern.bsky.social

09.03.2026 15:04 πŸ‘ 3 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

"You have to eat sometime." – as boss not-so-subtly insisted we continue the workday over dinner...again

09.03.2026 15:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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the rebuild letter Sign the rebuild letter to serve and support European social platforms.

I signed the Rebuild letter. It's a call on everyone committed to #Europe and European social platforms to take action β€” and rebuild the #socialmedia universe to give us ethical options. You can sign it too: letter.rebuild.net

#EUtech #EUalternatives

09.03.2026 14:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

#degoogle #proton #tuta #libreoffice

09.03.2026 09:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

On this day 20 years ago, #GoogleDocs was released.

It's not as venerable an old machine as #MicrosoftOffice, but Google's office suite is no longer a spring chicken.

It's worth remembering when we get frustrated that the today's alternatives aren't as robust. Give 'em time. They're catching up.

09.03.2026 09:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

#degoogle #proton #tuta

09.03.2026 09:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

So, reminder to self: Go grab a coffee with a friend, play badminton with your kid in the backyard, rewatch Moonstruck with your partner β€” do all the stuff that makes our flawed world beautiful.

And yeah, you can do a lot of beautiful stuff online, too. Just remember which echo chamber you're in.

09.03.2026 08:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

As I spent more time on Reddit, I became more and more anxious and negative about the world. I felt an urgency to dismantle and disengage from the effed-up reality around me.

Now, I see what happened: I began to see points-of-view on Reddit as the norm. When in fact they represent a minority view.

09.03.2026 08:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

For a long time, my only daily social media platform was Reddit. I loved β€” and still love β€” Redditors' depth of knowledge and incredible ability to solve problems for others.

But over time I noticed something...

09.03.2026 08:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This weekend my e-reader went haywire, and it made me pick up a paperback I hadn't read for a while.

Ah, the joy of that weight in my hands. The silky paper and the gratifying swish when I turn the pages...

Like it's responding to me.

Sometimes analog just feels friendlier.

09.03.2026 08:43 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is worth repeating:

Writing is thinking.

So if we outsource everything in the writing process to AI, guess what? We're not thinking.

Am I poo-poohing AI? No. I use LLMs daily for ideation, research, and feedback, etc. But the best LLM is still the one sitting on my shoulders. πŸ˜‰

09.03.2026 08:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

"Successful people do this." You see it? It's the way "successful" is shorthand for "rich." But what about the person who earns enough and spends extra time with family? Or struggles financially but has deep friendships? Or chooses a different path to "success"? Success can mean a lot of things.

09.03.2026 08:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

"As tasks continue to be automated, the hard work of imagination is worth investing effort in." β€” Seth Godin

05.03.2026 11:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

▫️ AI can't engage you in a personal story – the kind that makes you feel connected to another human being, the kind we've been telling since we painted cave walls (and no doubt before that). #ai#tech

28.02.2026 14:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

▫️ AI can't give you a hug or a handshake. Laugh with you, gasp at that shocking thing, reach out and squeeze your shoulder and say, "I'm so sorry."

28.02.2026 14:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Reminder: AI can't do community.

▫️ AI can't create the unique sauce you get when you put half a dozen human brains in the same room.

28.02.2026 14:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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W β€” Trust your feed We believe in the need for a global, trusted social media platform owned, run, and hosted in Europe. W is built on verified human users, transparency, privacy, and free speech.

Curious to see what W can offer. πŸ€” If you want to sign up, it's here: wsocial.eu/public/signup #EUtech #bigtech #socialmedia

27.02.2026 15:54 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Danmark skifter regering! Vi skifter gruppechatten og varmer op til Skiftedagen I gΓ₯r udskrev Mette Frederiksen folketingsvalg. Vi ved ikke, hvem der danner regering efter valget. Men vi ved, at uanset hvem der sidder i Statsministeriet, sΓ₯ sidder Big Tech stadig pΓ₯ vores digital...

"I gΓ₯r udskrev Mette Frederiksen folketingsvalg. Vi ved ikke, hvem der danner regering efter valget. Men vi ved, at uanset hvem der sidder i Statsministeriet, sΓ₯ sidder Big Tech stadig pΓ₯ vores digitale hverdag. Det Γ¦ndrer ingen valgkamp pΓ₯." #dkpol #dktech danmarkskifter.dk/email/2f7f39...

27.02.2026 14:11 πŸ‘ 8 πŸ” 2 πŸ’¬ 0 πŸ“Œ 1
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Mathias Black (@mpblack@mastodon.social) Attached: 1 image I can’t believe how easy it is to switch to @Tutanota and its excellent apps. I’ve been frustrated by how most alternatives to Apple Mail and Apple Calendar fall short. But Tuta Mai...

Amazed by how easy it is to switch to @tuta.com and its excellent iOS and MacOS apps 🀩 mastodon.social/@mpblack/115...

13.09.2025 07:29 πŸ‘ 22 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0
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β€œDanmark er nordisk mester i ΓΈkonomisk udsathed” β€œDanmark er nordisk mester i ΓΈkonomisk udsathed”Inflationen har taget en solid bid af indkomsterne de seneste Γ₯r. Realindkomsten for beskΓ¦ftigede i den private sektor inden for en af Dansk Arbejdsgive

Danmark er nordisk mester i ΓΈkonomisk udsathed. Trods flere og flere i beskΓ¦ftigelse er der mange, der er i risiko for fattigdom - eller som allerede oplever materielle eller sociale afsavn. Det er flere end i resten af Norden. Det mΓ₯ vi kunne gΓΈre bedre.
#dkΓΈko #dkpol
borsen.dk/nyheder/opin...

11.09.2025 08:57 πŸ‘ 21 πŸ” 7 πŸ’¬ 3 πŸ“Œ 0
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End of 10 Windows 10 ends in 2025. Don’t buy a new PC β€” revive yours with Linux. It's fast, secure, and help is available to get you started.

Ready to ditch #Microsoft? Curious about #Linux? Check out: endof10.org

07.09.2025 10:23 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Check out the podcast here (audiobook starting at 9:50): ia601001.us.archive.org/24/items/Cor...

Or you can find it on your usual podcast app by searching "Enshittification" 😊 Highly recommended! πŸ‘

31.08.2025 12:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Need a breakdown of just how we got locked into a few crappy #bigtech companies' services and products? Cory Doctorow has shared a big chunk of his upcoming audiobook, "Enshittification: Why Everything Suddenly Got Worse and What to Do About It" (coming out Oct. 2025). Link below.πŸ‘‡

31.08.2025 12:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Screenshot from the Mistral AI chatbot.

Screenshot from the Mistral AI chatbot.

Loving #MIstralAI and its #LeChat LLM chatbot - the latest version feels like a great alternative to the non-European #AI options. Its agents are especially useful. πŸ‘ mistral.ai

22.08.2025 17:32 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Yikes, that's a heck of a lot of waste... 😦

22.08.2025 17:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Factoid of the day: "One EV (electric vehicle) needs the lithium of 10k smartphones, and 350m+ EVs are expected by 2030." H/T @morningbrew.bsky.social #EV #lithium #climatechange #tech

20.08.2025 13:12 πŸ‘ 0 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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15 Ways to Break Free of Your Phone We asked screen-time experts how to avoid the relentless pull of our devices.

Excellent advice from a variety of thinkers/experts/does on how to live a better life with your #smartphone: www.nytimes.com/interactive/... #tech #mindfulness

20.08.2025 07:11 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0