A while back, I went down a rabbit hole using the AlsoAsked API I was actually building an AI content workflow, but I had a feeling in the back of my head, “What if answering PAA questions drives better results?”
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👏 @chris-green.net did an amazing study showing how answering more PAAs can correlate to better rankings, and goes into more depth about what these findings mean on video with @alsoasked.com .
Interview: www.youtube.com/watch?v=_9df...
Full study: alsoasked.com/insights/paa...
SEO Office Hours panel for Friday 20th February 2026: Mark Williams-Cook, Robb Young, Jo Turnbull, Michael Chidzey
TOMORROW LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ Robb Young for SEO Office Hours, alongside Jo Turnbull (@seojoblogs.bsky.social) and Micheal Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today.
alsoasked.com/insights/paa...
This was one of my favourite sessions of putting the AI BS back in the box with @lilyray.nyc 📦
Loads of takeaways on:
⭐ The future of search
⭐ How Chrome data can be used
⭐ Browser wars
⭐ C-Suite comms
⭐ Community building
⭐ and more
moz.com/blog/browser...
A bar chart titled "Percentage of PAA questions answered by AI Overviews" spanning May to December 2025. The data shows a general upward trend, starting at 10.5% in May, peaking at 41.4% in October, and ending at 36.3% in December.
Where do you think we're going from here; up or down with AIOs in PAAs?📈 📉
New @alsoasked.com data analysing 26.07M English language PAA results shows that after a dip in November, the number of AIOs present are now similar to September levels at 36.3%.
A bar chart titled "Percentage of PAA questions answered by AI Overviews" shows the growth in the percentage of "People Also Ask" (PAA) questions that were answered by AI Overviews from May '25 to November '25. The data points for each month are: May '25: 10.5% Jun '25: 19.5% Jul '25: 17.8% Aug '25: 26.6% Sep '25: 37.9% Oct '25: 41.4% Nov '25: 29.1% A note at the bottom right states: "*24.06m English language live PAAs analysed, May–Nov 2025." The logo for "AlsoAsked" is at the bottom left.
AIOs starting to trend down? Very interesting data from @alsoasked.com: An analysis of 24 million PAA questions shows a significant drop in AI-generated answers by Google in the last 4 weeks. Was this an experiment? Do users prefer real website answers over AIOs?
Are you worried about declining traffic?
Join our live AMA with @lilyray.nyc and @markwilliamscook.com
📆 Monday, November 10, 2025
⌚ 6pm GMT / 1pm EST / 10am PST
Don’t miss this session if you’re planning your next big SEO move.
moz.com/webinars/fut...
Thank you for hosting us at the @alsoasked.com dinner and for your kind words. UNO reverse card is in full effect, @markwilliamscook.com 😊
A bar chart titled, "The percentage of People Also Ask answers that are AI-generated is growing." The chart shows the percentage of AI-generated People Also Ask (PAA) answers over three months in 2025: Jul 25: 17.8% Aug 25: 26.6% Sept 25: 37.9% A note states, "10.27 million English language live PAAs analysed, Jul-Sep 2025." The logo for AlsoAsked is at the bottom left. The data clearly shows a consistent and significant increase in the percentage of AI-generated answers in PAA results.
📊 New data from @alsoasked.com shows Google is aggressively increasing the number of AIOs in People Also Asked questions, with it over doubling in three months from 18% to 38% of English queries 🤯
AlsoAsked display ads all over https://percentagecalculator.net/
It's reporting time of the month.. So I know what website all you agency folks are on, so I put us there too 😉🤣
@alsoasked.com
A graphic with a dark blue background features a testimonial from **John Sukowaty**, a Senior SEO Strategist. A headshot of him is in a circular frame on the bottom left. The text of the testimonial reads: "AlsoAsked has completely changed how I plan content and approach SEO. It helps me uncover real user questions, build better topic clusters, and best of all, save hours on research. It's more than a keyword tool, it's a competitive edge."
Love hearing how people are using AlsoAsked; especially with all the new AI platforms and mapping out likely conversations 💙
This one from John Sukowaty 📊
🤖 From RAG to Riches
Catch @markwilliamscook.com unpack how this AI-powered approach (RAG) can affect the future of SEO, and what you can do to turn innovation into real results.
📍 See how digital marketing can turn RAGs into riches with Mark in Antalya: searchnstuff.co.uk/conferences/...
Kenichi Suzuki just gave Also Asked a shout out as a fantastic tool to use when optimizing for the Japanese market
Cool to see @alsoasked.com making it around the world, cited as a great tool to help optimise for the Japanese market.
Talia onstage at Digital Olympus showing AlsoAsked
Finally got to see Talia’s truth-hitting talk about customer conversions and how @alsoasked.com fits into it at Digital Olympus Amsterdam 👏
2️⃣ AlsoAsked
Nobody "just" targets one keyword per piece of content anymore. So it's always worth running your target terms through AlsoAsked to see what people are also asking! Get it? AlsoAsked, also asking? Haha! :D But it's one of the best tools I have used, no doubt!
I just stumbled upon alsoasked.com, which is extremely helpful for exploring what people are searching for. Great little tool for planning content or finding long-tail keywords. Worth a look if you’re into SEO.
#SEO #ContentMarketing #KeywordResearch #AlsoAsked
Brodie Clark on X: SEO News: the integration of Ask anything in Al Mode represents a clear shift in Google's anticipation of user needs. The Al Mode search suggestions unit first appeared earlier this month within product grids, now it's started to show more visibly in standard SERPs. This is People Also Ask on steroids, where the questions are longer and more in-depth, appearing as search suggestions that trigger within Al Mode. Technically, this feature is more similar to the People Also Search For unit, but the search queries are posed exclusively like questions, making it feel more PAA-like. For those who like to use tools like Also Asked to help inform content creation by using PAA data, the new Ask anything in Al Mode dataset could end up being a highly useful dataset as an extension.
Comparison between people also ask and ask anything in ai mode
Love how ahead of the curve @alsoasked.com is 💙
Great insight and tips from @brodieclark.bsky.social as always!
Super cool to see Talia with @danaditomaso.com explaining how @alsoasked.com can be used to understand the emotion we need to address behind searches!
Full video: www.youtube.com/watch?v=8kXI...
Thanks @clairecarlile.bsky.social for heads up!
A screenshot of the 'Method' section of an online scientific paper titled, "Comparison of responses from different artificial intelligence-powered chatbots regarding the All-on-four dental implant concept." The text explains that the study used the website alsoasked.com, which is highlighted, to generate questions for the chatbots.
This is very cool: I noticed today that @alsoasked.com has been cited in 17 academic research papers as the tool used for intent research 🤩
A visual question map from AlsoAsked centered around the query "Andy Byron." The map branches into four main questions: "What is Andy Byron the CEO of?", "Who is Astronomer CEO’s wife?", "Does Kristin Cabot have a husband?", and "Who was the couple at the Coldplay concert?" Each of these branches further into related sub-questions, such as inquiries about Andy Byron’s role, family, and associations with other individuals, including references to the band Coldplay. The diagram visually connects related user-generated queries from search engines. AlsoAsked logo is present in the bottom left corner.
PAA is the most overlooked source of intent data. This is how fast PAAs update to show you what people are actually interested in.
Data from @alsoasked.com
We have fixed a bug for Safari 15 users with Web Workers for brosers that prevented them from moving/zooming the output graph. 🛠️
A free month was given to the bug reporter 🤓
A LinkedIn post by Ljubcho Gjorgjioski, Head of Marketing, discussing a planned traffic drop after a Google update. He outlines several SEO-related website changes including content streamlining, improved link architecture, and redirects. He mentions using AlsoAsked for topic research and emphasizes the importance of solid SEO basics over shortcuts like fake backlinks. Ljubcho notes early AI citations from Google AIO and Perplexity and encourages discussion about the future of SEO. The post includes two graphs: one showing website traffic trends and another showing AI citations from platforms like Google AIO, Perplexity, ChatGPT, and Gemini.
Makes me SO happy getting random @alsoasked.com notifications on LinkedIn and seeing stories about how people have used the data to start winning traffic back 🤩
Testimonial graphic featuring Preeti Gupta praising AlsoAsked for providing live search data and user intent insights.
Do you understand what users are looking for in the moment? That's one of the things brilliant SEOs like @ilovechoclates.bsky.social are using AlsoAsked for; taking advantage of live intent data, with a feature that is updated as searches change!
You can try it for free at alsoasked.com
Report: Over 12% of people also ask results are powered by Google AI Overviews www.seroundtable.com/people-also-...
Pie chart showing that 12.6% of “People Also Ask” answers are AI-generated, while 87.4% are website-cited, based on over 8.4 million English queries analyzed in June 2025.
We analysed 8,489,351 English PAA results with @alsoasked.com over the last few weeks and found a whopping 12.6% of answers in these boxes are now AI-generated by Google 😱
Will update monthly. Maybe represents opportunity where content answering “full” intent does not exist? 🤔
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