“I’m so angry about the continued invasion of my privacy by big tech brands, I think my phone is listening to me.”
“Also let me just continually input personal data into an LLM, I’m sure that’s fine.”
🙄
On management games, incremental improvements through busywork, and being perfect
thebackblog.substack.com/p/games-abou...
Sometimes a video game is just a reflection of what you're already feeling.
"I've seen a lot of video game content creators chase the discourse into a really bitter place, and it seems like y'all have locked onto the secret sauce to avoiding that, which is amazing." #whysupportminnmax www.patreon.com/c/minnmax
THE COUNTDOWN IS ON. you have 14 days remaining to get a lifetime 15% off discount in the pre-launch sale on subscriptions to my brand new gaming publication, mothership.blog. if you follow me here, you will love this website. watch the video to learn about what we'll cover! bsky.app/profile/moth...
Why Nintendo speaks weird.
thebackblog.substack.com/p/why-does-n...
Performance isn't an extra.
If you're hiring a freelance copywriter, this is the stuff you should be getting as standard.
stephenmarshcopywriter.co.uk/blog/what-yo...
In Happy Home Paradise, what you design doesn’t matter to the game or the animals that inhabit it. It matters to you.
See why: thebackblog.substack.com/p/animal-cro...
#animalcrossing
/noclip's YouTube discovery has dropped off a cliff in 2025 so just gonna keep posting this as it's one of our most anticipated projects in years. Also we're really proud of it. Check it out!
www.youtube.com/watch?v=eH6m...
Happy Home Paradise comes closer to Animal Crossing's promise of freedom.
open.substack.com/pub/thebackb...
I'm not good at clickbait.
Do you really need an agency for your tone of voice? Sometimes yes, sometimes no, it's nuanced and not especially attention grabbing.
See why: stephenmarshcopywriter.co.uk/blog/do-you-...
I don't know what my favourite video game is. But I can tell you which ones had the biggest impact on my life.
thebackblog.substack.com/p/20-years-i...
Can we make it through Spike's Video Game Awards from 2003 hosted by David Spade without misogyny melting our souls?
Take the challenge by watching the New Show Overflow!
www.youtube.com/watch?v=M29K...
An AI praising Stephen's guide to finding a freelance copywriter in 2025.
AI in 'actually very on point' shocker.
Read my guide to finding a good freelance copywriter in 2025: stephenmarshcopywriter.co.uk/blog/find-a-... #copywriting #freelance
One of my copywriting clients ruined a fortnight.
They only asked what I’d do to find a good freelance copywriter.
No way to know I’d think about it for two weeks, ask for input from 20+ copywriters and creatives, then write it all down.
stephenmarshcopywriter.co.uk/blog/find-a-...
My secret side-project: The Tone of Voice Toolkit, a two-part guide to uncovering an authentic tone of voice, then writing guidelines people actually use.
If that sounds like something you'll find useful, sign up for updates - it's almost ready.
stephenmarshcopywriter.co.uk/blog/sharing...
How can it be 'Become a freelance copywriter with no experience' when the first step is always 'Do whatever you can to get some experience' though?
The UK cover of Keza's forthcoming book, Super Nintendo, out 12 February 2026
My book, Super Nintendo: How One Japanese Company Helped the World Have Fun, is out next February! It is a lively cultural history of the world's most beloved video game company, drawing from 20 years' worth of reporting and interviews. Pre-order here: linktr.ee/super_nintendo
A little post about copywriting, bad briefs, and the power of cutting your losses and just getting on with an inevitably wrong first draft.
stephenmarshcopywriter.co.uk/blog/fast-dr...
The Season Two Premiere of Pew Pew Bang is live! The gang builds their summer bucket list and carefully picks what they should shame each other for. Watch now on YouTube: youtu.be/suv1S3U1lnI
Followed you 100% for being able to articulate why I use dashes all the time more successfully than I have been able to for the past few months.
Good copywriting isn't about writing, anyone can do that.
It's about this other thing:
stephenmarshcopywriter.co.uk/blog/what-gr...
Ruined my own day by allowing myself to think of the phrase 'Depeche Mode Eras Tour', a concept that is too cool to ever occur in this reality.
Another day, another inoccuous @michaelhobbes.bsky.social video game reference cc: @simonparkin.bsky.social
Back on my ace attorney bullshit
The tone of voice book's almost done. The single most important takeaway:
‘We use informal, human language’ is a bit too generic, because it should probably apply to most brands. ‘We use slang like riz skibbidy toilet’ is specific and definitely worth mentioning!'
new video!!!!!! if you like me putting months of earnest commitment into stupid ideas: unhinge that jaw and get ready to EAT!! www.youtube.com/watch?v=aVRm...
RIP to this book about tone of voice if I don't finish writing it before Monster Hunter comes out.
Excerpt from book How to Become a Successful Creative Freelancer about talking to clients about money.
Many freelancers shy away from money talks. It makes them uncomfortable. Yet, money talks are critical for business.
Have a look at this excerpt from my book How to Become a Successful Creative Freelancer. Does that help?
