This is not a talk about how discovery should work.
Itโs about how growth actually happens.
Hosted by Hustle Badger.
5/5
#product #productmanagement
โข How discovery can build credibility and trust โ not just insights
โข Counterintuitive lessons from scaling discovery
โข The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again
4/5
โข Why leading with business impact can unlock better decisions and bring the organisation with you
Not as a planned transformation, but as a way to make better decisions and create real business impact.
Youโll hear what happens when discovery meets reality:
3/5
Itโs a series of choices, tensions, and compromises โ navigating pressure to move fast while trying to move intentionally.
In this talk, Francesca Cortesi shares real stories from building and growing discovery habits across scale-ups.
2/5
Not by the Book: How growth really happens
๐
Wednesday, 11 March
โฐ 17:00 โ 18:00 GMT
๐ luma.com/iqeq3858
Growth is often framed as speed, scale, or shipping more.
But in reality, growth looks very different.
1/5
โ Hiring plan www.hustlebadger.com/what-do-prod...
โ Career development plan www.hustlebadger.com/what-do-prod...
โ Product org diagnostic www.hustlebadger.com/what-do-prod...
โ Performance review www.hustlebadger.com/what-do-prod...
8/8
"High performance" doesn't need to be mysterious.
Define what good looks like.
Hire for it.
Coach towards it.
That's it.
Hustle Badger resources to help you build a high performance team:
โ Competency framework www.hustlebadger.com/what-do-prod...
7/8
Simple enough to use weekly, not just at review time.
It answers three questions:
1. Who do we hire?
2. How do we coach them?
3. When do we let someone go?
If you can't answer all three clearly, you don't have a high performance culture. You have a slogan.
6/8
Nobody can tell whether it's actually delivering results.
The process becomes the point.
๐ง๐ต๐ฒ ๐ณ๐ถ๐
: ๐ฎ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ป๐ฐ๐ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐๐ต๐ฎ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐ผ๐ฟ๐ธ๐
Clear expectations by level.
Built with your team, not imposed on them.
5/8
Low performers accumulate because nobody tells them to do anything better or manages them out.
Everyone loses.
๐ฎ. ๐ข๐๐ฒ๐ฟ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟing.
The goal becomes the process.
You end up with bloated performance management that consumes huge amounts of management time.
4/8
The higher up you go, the less you do directly.
You're gardening, not building.
๐ง๐๐ผ ๐๐ฎ๐๐ ๐ถ๐ ๐ด๐ผ๐ฒ๐ ๐๐ฟ๐ผ๐ป๐ด
๐ญ. ๐ก๐ผ ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ถ๐๐ถ๐ผ๐ป ๐ฎ๐ ๐ฎ๐น๐น.
"High performance" becomes vibes.
Top performers leave because they get overlooked for promotions and pay rises.
3/8
I ran a session on it last night. Here's what it actually comes down to:
๐ช๐ต๐ฎ๐ "๐ต๐ถ๐ด๐ต ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ" ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐บ๐ฒ๐ฎ๐ป๐
Your job as a product leader is to create the conditions for your team to deliver results:
โข More customers
โข More revenue per customer
โข Less churn
โข Better margins
2/8
"High performance" is one of the most abused terms in business.
It's vague enough to mean anything.
Boards love it because it sounds strategic.
Senior leaders love it because it gives them cover to fire people fast and call it "raising the bar."
1/8
This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.
The session will not be recorded.
Attendees will receive a free copy of the Hustle Badger competency framework.
Hosted by Hustle Badger.
#product #productmanagement
3/3
โข Define what good looks like
โข Use hiring and development to improve performance
โข Benchmark your team and identify opportunities for growth
โข Plan support and training to effectively upskill your team
2/3
Building a High Performance Product Team
๐
Tuesday, 10 March
โฐ 17:00 โ 18:00 GMT
๐ Register: luma.com/rpc851ts
How are the best product organisations actually built?
Join this workshop where weโll share practical tips and free templates to help you:
1/3
๐๐น๐ฎ๐๐ฑ๐ฒ ๐๐ผ๐ฑ๐ฒ & ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ช๐ผ๐ฟ๐ธ๐ถ๐ป๐ด - www.hustlebadger.com/courses/clau...
Build a personal operating system working with tools like Claude Code and Cursor.
#vibecoding #ai #product
9/9
๐๐๐ถ๐น๐ฑ ๐ช๐ถ๐๐ต ๐๐ - www.hustlebadger.com/build-with-a...
Learn how to build digital products with AI tools, and understand the current AI landscape.
๐๐ฒ๐ฝ๐น๐ผ๐ ๐ฎ๐ป ๐๐ ๐๐ด๐ฒ๐ป๐ - www.hustlebadger.com/ai-agents-co...
Build an AI product, optimise it with evals, and enhance it with tools, MCPs and RAG.
8/9
And needless to say, if your team isn't clear on what the most important thing to focus on is, this is a losing battle.
--
Want to master AI before it masters you?
Check out our upcoming courses:
7/9
โข If you use AI tools like Claude Code, write your goals into your CLAUDE(dot)md file so every conversation starts with what actually matters.
โข Before saying yes to anything: does this move my top goal forward? If not, it's whirlwind. Let it go.
6/9
๐ง๐ต๐ฒ ๐ณ๐ถ๐
๐ถ๐ ๐๐๐๐ฝ๐ถ๐ฑ๐น๐ ๐๐ถ๐บ๐ฝ๐น๐ฒ.
Keep your top goals physically in front of you.
Not in a quarterly planning doc nobody reads.
In front of you.
โข Sticky note on your laptop with your 1-2 goals for the quarter.
5/9
The 90% of work that contributes nothing to growth.
The urgent swallows the important.
AI just made the whirlwind 10x faster
You used to waste time on 5 things that didn't matter
Now you waste time on 50
Just because we're busy doesn't mean we're productive
Let's not be busy fools
4/9
What kills product teams has never been bad ideas or lazy people.
It's a constant tide of low-impact, high-urgency work.
โข Tickets.
โข Stakeholder requests.
โข Small feature tweaks.
โข "Quick wins" that somehow take three sprints.
We fight this whirlwind every day.
3/9
Everyone takes on extra tasks because it's easy.
That doesn't mean they should.
HBR just featured a study by UC Berkeley.
Workers say AI has ๐ช๐ฏ๐ค๐ณ๐ฆ๐ข๐ด๐ฆ๐ฅ their workload.
Not because the tools are bad.
They're so good you drown in busywork.
This isn't new.
2/9
Slack: where work happens. Also where focus dies.
AI: the same thing, but worse.
Slack fragmented your attention across 47 channels and a red dot that never goes away.
AI fragments it across your entire job
PMs start writing code because now they can
Designers do their own data analysis
1/9
This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.
Attendees will receive a free copy of the Hustle Badger competency framework to help teams understand where they want to grow.
#product #productmanagement
3/3
โข Define what โgoodโ looks like for your product team
โข Use hiring and development to improve performance
โข Benchmark your team and identify opportunities for growth
โข Plan support and training to effectively upskill your team
2/3
Building a High Performance Product Team
How are the best product organisations actually built?
๐
Tuesday, 10 March
โฐ 17:00 โ 18:00 GMT
Link: luma.com/rpc851ts
Hustle Badger is hosting a practical workshop where weโll share frameworks and templates to help you:
1/3
๐ Leading Without Authority: www.hustlebadger.com/what-do-prod...
๐ Working with Founders: www.hustlebadger.com/what-do-prod...
#product #productmanagement
6/6
The teams that CEOs trust with more autonomy are the ones that already behave as if they have it.
๐๐๐ฟ๐๐ต๐ฒ๐ฟ ๐ฟ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ผ๐ป ๐ผ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ:
๐ Accountability Frameworks: www.hustlebadger.com/what-do-prod...
๐ Managing Up: www.hustlebadger.com/what-do-prod...
5/6
