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Brooke Masters

@brookeamasters.ft.com

US Managing Editor of the Financial Times

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17.08.2024
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Latest posts by Brooke Masters @brookeamasters.ft.com

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Can Reese’s have too many pieces? The line-extension conundrum [FREE TO READ] The company has come under fire for its use of ‘chocolate coating’ and ‘peanut butter creme’

Are Reese’s candies made without real milk chocolate or actual peanut butter “innovation” or “skimpflation”? as.ft.com/r/8368e378-b...

04.03.2026 13:57 👍 2 🔁 0 💬 0 📌 0
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'A really fascinating place': British media giant basing multi-year political series in Bethlehem What's a British media mainstay to do when it needs to find a U.S. city that has sway in a political swing state?

@derekbrower.bsky.social explains why the @financialtimes.com is delving into the economy and politics of Bethlehem PA www.wfmz.com/news/area/le...

27.02.2026 19:33 👍 3 🔁 1 💬 0 📌 0

The guardrails have held, at least when it comes to Trump’s unprecedented claim that he could impose and lift tariffs basically on a whim. as.ft.com/r/fc0c9968-f...

20.02.2026 17:43 👍 9 🔁 1 💬 0 📌 1
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Why absolutely everyone is peddling an AI application We are either on the verge of widespread adoption or a terrible crash

Half of CEOs believe that their job stability rests on getting AI right. www.ft.com/content/837b...

04.02.2026 20:48 👍 7 🔁 3 💬 1 📌 0
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Watch out for America’s activist attorneys-general Top state lawyers are joining together to challenge Trump and rein in big business

"What we are seeing is federalism at work" -- state AGs take on Trump www.ft.com/content/74dc...

07.01.2026 19:49 👍 6 🔁 2 💬 0 📌 0
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Team DC looks great at the Foreign Press Awards @financialtimes.com

05.12.2025 20:14 👍 6 🔁 0 💬 0 📌 1
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Making IPOs great again has its pitfalls [FREE TO READ] The US needs more public listings but the regulatory pendulum may be swinging too far

We are in the midst of another pullback. The question is can we calibrate it? on.ft.com/4pwtDrP

26.11.2025 15:16 👍 2 🔁 0 💬 0 📌 0
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@financialtimes.com journalists clean up rather nicely. #CPJ

21.11.2025 03:26 👍 15 🔁 1 💬 1 📌 0
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Blue Owl private credit fund merger leaves some investors facing 20% hit Asset manager blocks redemptions from one of its first private debt vehicles targeting wealthy individuals

Blue Owl block retail owners of one of its private credit funds from redeeming, & propose a merger that wipes out 20% of their capital value? on.ft.com/47VwL9t

16.11.2025 12:53 👍 13 🔁 3 💬 2 📌 0

That was a great piece

14.11.2025 12:19 👍 0 🔁 0 💬 0 📌 0
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How the American dream turned out to be pay to play [FREE TO READ] Big brands from Disney to American Express are profiting from economic divisions and making them wider

Companies are working overtime to stratify consumers, separating the haves from both the have nots and the have yachts

on.ft.com/4p6brF8 How the American dream turned out to be pay to play

13.11.2025 12:30 👍 28 🔁 3 💬 1 📌 7
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Deregulation will pour extra fuel on the private credit bonfire The Trump administration’s looser rules could breed more ‘cockroaches’ in the lending market

Getting that bubbly feeling at ABS East in Miami — my @financialtimes.com column on.ft.com/3LaKe5L

29.10.2025 12:28 👍 2 🔁 2 💬 0 📌 0
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The vigorous nods of Bessent How the US Treasury secretary manages up

👂POD TIME👂

In which @robarmstrong.bsky.social goes all fanboy about Scott Bessent

Featuring possibly the greatest potential famous last words of all time, from SB: "Where the hell is the market risk?"

www.ft.com/content/e36c...

29.10.2025 11:02 👍 27 🔁 4 💬 2 📌 1
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Trump’s quarterly reporting move is the wrong idea at the wrong time [FREE TO READ] These disclosures are no passing regulatory fad but a bedrock of US markets

Scrapping quarterly earnings would clearly widen the gap between ordinary investors on the one hand, and company insiders or those with private sources of information on the other. on.ft.com/422X6jT

18.09.2025 19:58 👍 8 🔁 1 💬 0 📌 0
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The people’s chip manufacturer

🇺🇸👂🏼 POD TIME 👂🏼 🇺🇸

me and fast-talking New Yorker @brookeamasters.ft.com on:

-the all-American shakedown economy 💰
-chicken-fried steak 🤔
-pumpkin-spice latte 🤢
-ANZ, you're fired 😱

⛔ Please note this podcast is a Liz Truss-free zone ⛔

open.spotify.com/episode/74eJ...

29.08.2025 07:48 👍 36 🔁 4 💬 2 📌 0
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The boss is back As AI bites and job cuts surge, employees are losing ground — for now

No more Mr Nice Guy. Five years after the Covid pandemic forced employers to embrace empathy and flexibility, bosses are back to laying down the law. www.ft.com/content/605b... www.ft.com/content/605b... via financialtimes.com

18.08.2025 16:48 👍 1 🔁 0 💬 0 📌 0
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The Gods of New York — four fraught years that transformed the Big Apple A compelling portrait of the city argues that the ‘gladiatorial arena’ of egos in the late 1980s fractured its promise of a better life

The Gods of New York — Jonathan Mahler's new book is a fraught trip down memory lane for those of us who grew up in the city in the 1980s www.ft.com/content/8773... via financialtimes.com

13.08.2025 16:31 👍 3 🔁 0 💬 0 📌 0
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ABOUT THE FT The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy.

Big news in the @financialtimes.com DC bureau: new hires and new assignments as we beef up our foreign policy and defense coverage. aboutus.ft.com/press_releas...

31.07.2025 14:37 👍 2 🔁 1 💬 0 📌 0
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Coca-Cola gets roped into making America healthy again [FREE TO READ] Trump’s pressure on food and drink manufacturing raises questions of fairness and predictability

The Maha crusade against artificial ingredients is the Trumpian equivalent of what critics call “regulation by enforcement” on.ft.com/3GU0ruo

24.07.2025 00:52 👍 2 🔁 1 💬 0 📌 0
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Lululemon vs Costco: the fashion copycat fight [FREE TO READ] The athleisure group is challenging public enthusiasm for ‘dupe’ products

They say imitation is the sincerest form of flattery, but what happens when it veers into outright theft?
on.ft.com/44vZx0d

09.07.2025 13:29 👍 1 🔁 0 💬 0 📌 0

The US constitutional system of checks and balances is being tested with potentially profound consequences for a country founded on the principle of no more kings. Read the conversation between me and @jderbyshire.ft.com on.ft.com/4nrASkL

30.06.2025 13:10 👍 4 🔁 4 💬 0 📌 0
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Pay, perks and CEO prerogatives [FREE TO READ] Reducing disclosure of C-suite packages under the guise of cutting red tape carries risks

Americans may be openhanded with CEO pay but they react badly if their generosity has been abused. (My @financialtimes.com column) on.ft.com/3SIJLIB

11.06.2025 13:04 👍 3 🔁 2 💬 0 📌 0

I’ll be on @msnbc.com tonight discussing tariffs, trump’s decision to call the military in to California and what the courts will think of both.

10.06.2025 02:00 👍 7 🔁 1 💬 0 📌 0
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Should ordinary US retirement accounts be investing in private assets? [FREE TO READ] Some worry that PE funds could become a dumping ground

Industry enthusiasm for putting ordinary US retirement money into private assets comes as institutional investors are falling out of love with the sector and looking to cut back on.ft.com/3ZFMK8j

28.05.2025 12:29 👍 5 🔁 1 💬 0 📌 0
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How milk got its mojo back [FREE TO READ] The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics

The dairy industry has buckled down and started to meet Americans where they are on.ft.com/3YLBPtz

15.05.2025 10:49 👍 4 🔁 1 💬 0 📌 0
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Corporate America must stand up to Trump on US innovation The failure of business to join universities in the fight for academic research is short-sighted as well as cowardly

American industry is losing one of its major global advantages, and so far most business leaders haven’t raised a peep. www.ft.com/content/f143...

30.04.2025 18:40 👍 19 🔁 5 💬 0 📌 2
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Trump could derail the conquering march of American finance [FREE TO READ] A range of policies, including tariffs, are leading foreign firms to question their dependence on US funding

"There has always been this fear among European regulators, are we becoming too dependent on US firms? That was always countered with ‘The US is on our side’, and ‘Would you prefer the Chinese?’ Both of those factors have now changed." on.ft.com/4jV6KMb via @financialtimes.com

16.04.2025 15:57 👍 18 🔁 5 💬 0 📌 0
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We're looking for our next Fashion Editor to lead the FT Style team on FT Weekend. What a job job-boards.eu.greenhouse.io/financialtim...

17.03.2025 17:29 👍 22 🔁 21 💬 4 📌 0
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Hedge fund manager Boaz Weinstein: ‘I love punching a bully in the nose’ The Saba Capital founder on his campaign to shake up the UK investment sector — and why Elon Musk is right to disrupt US bureaucracy

I sat down for a fascinating lunch with the City of London's current public enemy number one: pugnacious hedge fund manager Boaz Weinstein. ft.com/content/c158... via @financialtimes.com

07.03.2025 14:32 👍 2 🔁 0 💬 0 📌 1

We’re having the same problem

15.02.2025 16:25 👍 0 🔁 0 💬 0 📌 0