Gregg Bernstein (he/him)'s Avatar

Gregg Bernstein (he/him)

@gregg.io

βš™οΈ Research + design πŸ“˜ Author of Research Practice ✏️ Sharing infrequently at http://gregg.io β†— A work in progress 🀷🏻 http://shoulditalktoahuman.com

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Latest posts by Gregg Bernstein (he/him) @gregg.io

ah the famous fable, the tortoise and the hare, about a genius hare that easily outmatches the naive hopeless tortoise.

08.02.2026 16:54 πŸ‘ 60 πŸ” 12 πŸ’¬ 0 πŸ“Œ 0

bsky.app/profile/greg...

05.02.2026 16:35 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

All of this happened with basically no help from elected officials of the opposition party. This was entirely the people.

26.01.2026 20:56 πŸ‘ 3996 πŸ” 631 πŸ’¬ 29 πŸ“Œ 36

@johnhollinger.bsky.social there was a Hawks game years ago where weather severely impacted attendance. There was a story that the crowd was so sparse you could clearly hear someone courtside yell, "We got next!" Was that your story?

26.01.2026 18:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A quote from a Fast Company story about Joe Gebbia: 
"Gebbia says his unwillingness to engage in the politics of design is in service of design itself. β€œI think that at the end of the day, our focus is just [to] make the best user experience,” he says."

A quote from a Fast Company story about Joe Gebbia: "Gebbia says his unwillingness to engage in the politics of design is in service of design itself. β€œI think that at the end of the day, our focus is just [to] make the best user experience,” he says."

Design is the rendering of intent. A slick gov website that serves no one, shares misinformation, and is not accessible is not a user experience. It's propaganda and UX cosplay. www.fastcompany.com/91458973/chi...

16.01.2026 19:35 πŸ‘ 16 πŸ” 2 πŸ’¬ 2 πŸ“Œ 1
A scene from an AI-generated video of an older gentleman in a suit and fedora performing music in a club backed by a band of instrument-playing robots.

A scene from an AI-generated video of an older gentleman in a suit and fedora performing music in a club backed by a band of instrument-playing robots.

Oh, you weren't kidding. No thank you for sending me on a journey that resulted in watching… whatever this is.

28.12.2025 14:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

I really love the positioning of automation as insulationβ€”thank you!

06.12.2025 20:44 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

User researchers already document findings at a faster velocity than orgs can act on them. It strains credulity that tech leaders are clamoring for even more yet worse AI-generated findings.

My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...

01.12.2025 20:09 πŸ‘ 34 πŸ” 11 πŸ’¬ 1 πŸ“Œ 1

New from my blog: The only winning move is not to play https://gregg.io/the-only-winning-move
"Let’s not debase ourselves as user researchers further"

01.12.2025 19:38 πŸ‘ 8 πŸ” 3 πŸ’¬ 1 πŸ“Œ 2

By this point creators know who they are aligning with by using that platform and they either don't care or are complicit.

06.11.2025 19:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Life And Limb

Fugazi is never the wrong answer.

open.spotify.com/track/6p7f0M...

24.10.2025 17:54 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Maybe I'm out of step, but I don't think it's great when most of the sponsors of a major user research conference are selling products that replace user researchers with AI.

21.10.2025 21:42 πŸ‘ 9 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

LOL nope!

17.10.2025 22:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Whoa I grew up there! My parents still live there! 🀯

17.10.2025 18:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

β€œTry [name of pet + kids birthdays].”

Wait what happened to the password manager I set up for you last year?

β€œOh yeah. I don’t use it.”

I get it. Password managers and biometrics and 2FA are friction, even for those who understand the need. For aging adults I think it’s perhaps unreasonable.

08.09.2025 01:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

β€œI don’t have a password - it’s my thumb” is a phrase I hear way too often when I try to help my parents with their accounts.

Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.

07.09.2025 23:22 πŸ‘ 10 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Same here

07.09.2025 12:31 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I don't want to be recorded by facial recognition glasses.

I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs.

About time for new frames. πŸ‘“

28.08.2025 22:48 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Tied with @tedleo.bsky.social with only a drum machine at Brownies NYC. Tour de force.

28.08.2025 21:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Mike Watt being backed up by Eddie Vedder, Dave Grohl, and Pat Smear.

28.08.2025 21:20 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
A picture of text on americabydesign.gov that says "To update today's government to be an Apple Store like experience: beautifully designed, great user experience, run on modern software."

A picture of text on americabydesign.gov that says "To update today's government to be an Apple Store like experience: beautifully designed, great user experience, run on modern software."

The tight kerning made me read this as "modem software," and tbh that's probably a best case scenario.

25.08.2025 19:17 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Putting aside for a moment that the entire notion of user research is predicated on studying humans being, the doorknob phenomenon is very real, highly illuminating, and *impossible for any AI to replicate.*

13.08.2025 12:33 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Bad Religion’s 1992 song β€œGenerator” is an early warning of AI’s rise to ubiquity, with prescient lyrics about text and photographs being subsumed under a generative layer. In this essay I will-

12.08.2025 17:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Every Silicon Valley innovation in the consumer space has been "what if this software was my mom" which explains why ChatGPT's primary use is as a therapist, relationship substitute for lonely boys, and "personal operating system" to organize their life

07.08.2025 23:42 πŸ‘ 1041 πŸ” 207 πŸ’¬ 16 πŸ“Œ 17

Eyes Wide Shut. Packed opening night in NYC. Masked party scene.

β€œMay I have the password, please?”

Audience member immediately yells β€œBULLSHIT” and the whole place explodes with laughter.

03.08.2025 01:01 πŸ‘ 20 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

There are ~17k Starbucks stores in US (which is 2x the number of coworking spaces).

Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.

15.07.2025 17:26 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is (still) a great idea. And the same goes for Medium.com: if you are a local journalist and need a place to share your work, reach out if I can help you get started.

03.07.2025 17:11 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I am serious about supporting local journalism. If you want to report the stories, I will get you set up technically.

And I will keep you online.

HMU.

PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications?

(Traffic will be small at first)

31.01.2025 18:25 πŸ‘ 27 πŸ” 5 πŸ’¬ 3 πŸ“Œ 1

New from my blog: In praise of redundant publishing practices https://gregg.io/in-praise-of-redundancy
"Publish for both your audience and your future self"

24.06.2025 22:12 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0