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William Simpson

@williamsimpson

Head of Content at Airship. We make podcasts like American Scandal and History Daily. British but work with Americans so I've basically forgotten the way round dates go, which is unfortunate for someone writing about history all day.

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Latest posts by William Simpson @williamsimpson

I think it doesn't help that the chief messengers on the economy are so alike in demeanour. Both Starmer and Reeves just seem glum most of the time. Neither can convincingly deliver the sense that the destination will be worth the difficult journey.

11.03.2026 10:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
a blurry picture of a man saying have it on a field ALT: a blurry picture of a man saying have it on a field

Frimpong at the end of that Ekitike run

03.03.2026 20:32 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I've seen the great defence today that he wasn't *actively* selling this service...he was just willing to do it when someone asked and then gave an interview about it to the Sun afterwards in order to promote his business.

Which is completely different and fine actually!

03.03.2026 14:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

As a regular visitor to Sweden for over a decade (my wife is from Stockholm), there are many many lessons we could learn from the Nordics. Integration of immigrant communities *really* isn't one of them.

02.03.2026 07:49 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You going to take this, STP guy?

26.02.2026 12:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I've been lucky enough to read this and can't recommend it enough. Even if you think you're not interested in the Kennedy assassination, seek it out - it's about so much more than those few short seconds in Dallas.

17.02.2026 14:33 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
Post image Post image

!! … ah

13.02.2026 07:50 πŸ‘ 2038 πŸ” 415 πŸ’¬ 32 πŸ“Œ 30

Of course not! Just a joke.

11.02.2026 12:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yeah, no matter what a court says, no one is going to order a "latte with oat drink" anytime soon are they? And for good reason because it would sound weird and confusing.

11.02.2026 12:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

There's a fantastically bitchy poem by Catullus for instance that mocks someone trying to appear upper class by changing their accent.

10.02.2026 09:15 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Actually we can work out quite a lot! From grammatical guides, literature, linguistic analysis of other languages, even spelling mistakes in graffiti.

10.02.2026 09:11 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

"One suggestion is that Starmer should split the role in two, with one person taking charge of delivery across government and another handling politics and particularly relations with the Labour party."

Sort of like, I don't know, Sue Gray and Morgan McSweeney say?

09.02.2026 20:10 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Strong "don't throw me into the briar patch" vibes from that Reform source as well. No please, Labour, don't kick your voter coalition in the shin again! That's the thing we really fear!

07.02.2026 20:24 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I don't quite understand the significance of "families" in this either...are they suggesting that people gather the kids around the computer screen and scroll Twitter to find news? Or do they just mean that their users are spread over 10 million or so households?

06.02.2026 09:58 πŸ‘ 17 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

Apparently, in the first football match between England and Scotland in 1870, there wasn't a Scottish-born player on the pitch.

Most had Scottish parents or grandparents, which seems fair enough. But they must have been desperate when they let a guy play just because his cousin had married a Scot.

05.02.2026 14:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My parents have gone on holiday and are complaining the hotel is "full of old people". They're in their mid-late 70s.

Mum, dad, love you but you're not stuck in traffic, you are traffic.

04.02.2026 09:01 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Who exactly do they imagine these people are who won't have noticed the PM went to China but will take the time to seek out and read his Substack? I doubt those who are so blissfully ignorant of current affairs even know what a Substack is.

31.01.2026 19:28 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Labour risks election wipeout unless it improves Britain’s high streets, study finds Decay of town centres a top issue among voters especially Reform UK supporters and is fuelling resentment against Westminster

Labour keeps talking about saving the high street without naming the real problem. Car dependency. You cannot fix town centres while planning everything around driving. The internet is permanent. Retail only survives where footfall is dense, local, frequent, and cheap to access.

29.01.2026 06:46 πŸ‘ 239 πŸ” 91 πŸ’¬ 10 πŸ“Œ 13

I was in Amsterdam this past weekend for my wife's 40th and it was great. Easy to get to for a short trip, fantastic museums, a centre which is both remarkably quiet but still full of life thanks to the absence of cars.

28.01.2026 22:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ha, all worked out for them in the end (and I'm really pleased for them! Such gallantry and loyalty!) - but still think they got away with one having not knifed Faraaz when they got that chance. Great series.

23.01.2026 22:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Faraaz made a mistake I think by telling *everyone* his suspicions. It gave Rachel an out. She was going to be under pressure anyway, she knew that, but Roxy would almost certainly have backed her. James would then have been banished, and they're into the end game in an incredibly strong position.

23.01.2026 07:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Still annoyed by that Traitors episode. They had to kill Faraaz, what were they thinking! Probably cost them the game that decision. Madness.

22.01.2026 22:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
22.01.2026 10:08 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There aren't enough NCT classes in the world to prepare you for just how tired you'll be are there! You can always try my wife's patented, 100% effective lullaby: "Go to sleep, go to sleep, go the fuck to fucking sleep" (best chanted while pacing somewhat aggressively)

19.01.2026 12:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
Preview
Titanic Sinks Tonight Minute by minute - the night the unsinkable ship sank. Vivid first-hand accounts from passengers and crew tell the story of the most infamous disaster in maritime history.

Titanic Sinks Tonight - what a brilliant piece of storytelling. Having made docs on the subject myself, I know it's so hard to find something new to say, but the real-time format and survivor testimony brought the true horror of the story to life. Utterly gripping.

www.bbc.co.uk/iplayer/epis...

16.01.2026 09:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Maybe if we stack them on top of each other they'll count as a first team player we can actually use

09.01.2026 10:35 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

People who consider themselves decent, progressive, or left leaning should not only be embarrassed to remain on X in any active capacity - they should be deeply ashamed. The line was crossed long ago.

07.01.2026 13:22 πŸ‘ 1300 πŸ” 287 πŸ’¬ 73 πŸ“Œ 21

It's Corpus Christi College in the background on the right. Looks later than the 80s based on clothes and cars, late 90s/early 2000s I'd say?

07.01.2026 09:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Folks who still post on X, is this finally a red line for you? If not, then you seem to have no moral objections to using a CSAM site.

05.01.2026 15:08 πŸ‘ 154 πŸ” 56 πŸ’¬ 11 πŸ“Œ 3