Enhancing climate resilience with proximal cues in personalized climate disaster preparedness messaging - Nature Human Behaviour In this randomized field experiment with 12,985 Australian homeowners, adding place cues to climate-risk emails increased click-throughs and engagement, suggesting a low-cost, scalable way to prompt wildfire-preparedness actions.

This new study by @nuritnobel.bsky.social and Michael Hiscox shows adding place cues to climate-risk emails doubled click-throughs and increased engagement in wildfire-preparedness actions. #cliamteresilience #placeattachment

Thanks Raf!

Press release: www.hhs.se/en/about-us/...

Enhancing climate resilience with proximal cues in personalized climate disaster preparedness messaging - Nature Human Behaviour In this randomized field experiment with 12,985 Australian homeowners, adding place cues to climate-risk emails increased click-throughs and engagement, suggesting a low-cost, scalable way to prompt w...

article: www.nature.com/articles/s41...

There is still so much work to be done to understand people's decision-making around climate risk and climate adaptation, and we have some ongoing projects with the goal of learning more. If you work with climate risk communication, I’d love to connect.

Huge thanks to our partners in Australia and colleagues at @weatherheadcenter.bsky.social / Harvard for making this possible. A big thanks to Stockholm School of Economics for financing the article's open access fees, recognizing that this issue is too important to stay behind a paywall.

The result:
People who received localized messages were about twice as likely to seek more information on how to protect their homes, compared to those who received generic communications.

Working with a major Australian bank, we ran a field experiment with almost 13,000 homeowners in wildfire-prone areas. We tested a very simple idea:

👉 What happens if you make climate risk feel closer to home by mentioning people’s own suburb in the message?

In a new paper published in Nature Human Behaviour (@natureportfolio.nature.com) as part of our work at @harvard.edu's Sustainability, Transparency, and Accountability (STAR) Lab, Michael Hiscox and I study how to get more people to actually engage with this kind of preparedness advice.

Well, we can’t change the weather, but it turns out that there are steps homeowners in risk areas can take to reduce their risk of exposure. And mitigating the damage is in the interest of all of us – governments, banks, insurance companies, and of course, individual homeowners.

🔥🔥 New publication alert! 🔥🔥

We need to talk more about climate adaptation.

Regardless of where we stand on climate politics, climate change is already changing our environment, and bringing with it more weather-related disasters like wildfires and floods 🔥⛈️🌊.

Jake am I gonna have to check bluesky for all this fantastic content you are dropping