Usama Kashif's Avatar

Usama Kashif

@usamakashif.me

Founder http://ravah.app | Fixing the gap between building and talking about it. Building to 1K users, in public.

52
Followers
10
Following
264
Posts
30.11.2024
Joined
Posts Following

Latest posts by Usama Kashif @usamakashif.me

Going deep in building email flow to keep connected with users.
- welcome emails
- product updates
- feedback emails
- onboarding complete email
- upgrade to pro
And much more

Also today is champions league night
So gotta watch the matches.

#buildInPublic #football

11.03.2026 20:16 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

first loop is ready. made with @loops
sending a welcome email after 5mins of signup.

#MarketingAutomation #founder #buildinpublic #AI #SaaS #contentcreation

11.03.2026 13:36 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1
Preview
Blog | ravah Insights, updates, and stories from the ravah team. Stay up to date with the latest in modern storytelling and content strategy for builders.

Day 23 to getting first user.

I asked Claude code to do SEO audit of the site.
Then asked it to do keyword research and write me a few blog pages.

I hope this will bring in some traffic.

Check the blog. ravah.app/blog

#blog #buildinpublic #founder

11.03.2026 13:13 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

So today created a plan to market ravah.app on Reddit

Also found this #SaaS @loops to send transactional emails.
Will be using this for my email sequence.

#BuildInPublic #marketing #automation #uiux #gtm

10.03.2026 19:54 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Today onwards my focus will be on #GTM
ravah has reached ~65 users
But the goal is to get that first paid user.

Any tips on GTM?

#MarketingStrategy #gotomarket #founder #StartupGrowth #sales

09.03.2026 19:17 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Video thumbnail

Day 22 to getting first user.

Just shipped the founder voice feature.
You can add in your post to keep your style.

It's live
Go check it out - www.ravah.app

#Buildinpublic #indiedev #hustle #StartupGrowth #MarketingStrategy #content

09.03.2026 19:13 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 2
Post image

I'm building Ravah's 'Founder Voice' so you can:

1. Share your real story.
2. Connect authentically.
3. Build trust.

No more choosing between polished marketing and your genuine self.

What's the most authentic founder story you've ever heard?
#founder #storytelling #community

09.03.2026 14:38 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0

yes, this is what i am doing

09.03.2026 14:37 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

Getting there.

Worked on extracting style, structure, tone from the user posts provided

This will help ravah to sound like you.

Excited to launch this feature. Just testing this out

#buildinpublic #design #uiux #saas

08.03.2026 22:46 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Building Ravah's 'Founder Voice' feature.

Initial thought: Just toggle first-person.

Reality: AI needs to capture *your* unique tone, not just generic 'I' statements.

wrestling with prompt engineering to get that authentic feel.

It's harder than it looks!

#BuildInPublic

08.03.2026 22:05 ๐Ÿ‘ 5 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

just made this UI to input your posts so ravah can understand your tone, structure and style so every plan sound like you.

still testing this new feature will be live soon
stay tuned.

#IndieDevs #StartupSunday #BuildInPublic

08.03.2026 10:25 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Day 21 to getting first paid user.

Adding an option in ravah.app so you can add your posts or posts that you like.
Ravah will learn these. Extract the patterns, structures
So the generated plan feels like you.

What are shipping this weekend.

#indiedev #founder

08.03.2026 03:00 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 3

Looking forward to your feedback

08.03.2026 01:18 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Give ravah.app a try

08.03.2026 00:35 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

I'm adding a 'Founder Voice' option to Ravah.

Why?

Because building in public is more than just product updates.

It's about *your* story.

Coming soon.

#founder #startup #buildinpublic

------

#MadeWithRavah

07.03.2026 17:38 ๐Ÿ‘ 6 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
Post image

Day 20 to getting first paid user

The post preview editor is now live.
Go try it out and lemme know what u think

www.ravah.app

#BuildInPublic #UIUX #founderlife

07.03.2026 14:03 ๐Ÿ‘ 4 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

just created this post preview inside ravah.app
so you know how your post will look like and also do the changes you like.

claude code helped me build this overnight

what do you think of the design?

#BuildInPublic #Founder #ShipFast

06.03.2026 21:45 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Post image

day 19 to first paid user
Amazing news

@ravahapp is open for all - no more waitlist.
and yes its live with this new chat like UI.

go give it a try - v0.ravah.app/signup
and create consisten content for your product.

#BuildInPublic #LaunchDay #uiux

06.03.2026 10:50 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1

Ravah is almost open for all.
finalizing things before going to production.

never been easier to create product-aware social media content.
i use ravah.app for @ravahapp and its amazing.

#BuildInPublic #Founder #ContentStrategy #MarketingStrategy

05.03.2026 20:05 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Post image

Day 18 to first paid user.
Good morning

- my new app is taking its shape. Very excited to share more ( stay tuned)
- today will be making ravah.app open for all
- improving the content generation of ravah too.

#buildinpublic #FounderLife #Hustle #indiedev

05.03.2026 01:56 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

this is how @ravahapp works.
- add in your product update.
- it then generates content plan around that update.

Ravah has your product knowledge so the new plan is true to the product.
no more re-explaining.

#BuildInPublic #StartupGrowth #indiedev #Hustle

04.03.2026 19:06 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Post image

Day 17 to first paid user

- continued simplifying the flow in ravah.app. most of the work is done, live soon..
- also opening ravah for all in a day or two.

- building a fun app with @marclou TrustMrr API. planning to launch this Friday

#buildinpublic #founder

04.03.2026 18:41 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
Post image

An example of what ravah.app can do for you.
Turns your product update into optimized social content

This is how ravah is different then the rest.

#BuildInPublic with ease and consistency.

#ContentStrategy #founderlife #productivity #AI

04.03.2026 09:24 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Post image

building my budgeting app.
simple and does one thing only. to manage your expenses
and completely offline.

what do you think of this UI?
and what one feature you wish you current app had? or are you still using excel?

#BuildInPublic #Budget #UIUX #DesignInspiration

03.03.2026 20:28 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

How www.ravah.app differs from others is that it is product aware.
Each content plan generated will be aware of your product and previous updates.

Enhancing the product aware feature of ravah.
@cursor_ai came in handy.

#BuildInPublic #ContentStrategy #founder

03.03.2026 18:11 ๐Ÿ‘ 4 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Post image

Day 16 to first paid user

simplified a major flow in ravah.app
now it will be a lot simpler to go from product update to social media content.

#BuildInPublic #SaaS #ContentCreation #ProductUpdate #Founder #Startup

03.03.2026 10:48 ๐Ÿ‘ 7 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1

Simplified a lot of things In ravah.app

Removed friction to create content plans for your product update.

Want to create social media content for your product updates without wasting time? ravah.app is the way

#BuildInPublic

02.03.2026 20:15 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I think I might be losing users due to waitlist/invite only
Should I open for everyone now?

#BuildInPublic
#UIUX #startuplife

02.03.2026 17:27 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Thank you

02.03.2026 16:41 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
Ravah โ€” AI Social Content for Founders Building in Public Ravah turns what you ship into authentic social content โ€” week after week, in your voice. The AI content tool built for founders who build in public.

i am building www.ravah.app - turn your product updates into consistent social media content

Looking for builders to give it a try and share their feedback.

DM if interested.

02.03.2026 13:11 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0