Dany Traversy

Facebook Is Getting Rid of Community Chats It seems that Facebook group members prefer to keep their chats in the app.

#Facebook is shutting down Community Chats in #Messenger. Launched in 2022 to extend group convos beyond the app, the feature failed to gain traction. Users prefer keeping discussions within Facebook, not splitting them across platforms. #META #SocialMedia

Preparing for the Future of AI Shopping Assistants in Search AI shopping assistants are reshaping the search landscape. Learn how to adapt your e-commerce strategy to stay competitive in the evolving SERPs.

#AI shopping assistants like #ChatGPT & Amazon's Rufus are reshaping e-commerce. They deliver direct product recommendations based on clarity, structure & real user reviews, not keyword stuffing. Sellers must optimize for usefulness to stay visible. #MarketingSky

Le sac publicitaire, un outil marketing simple et efficace pour faire parler de vous Le sac publicitaire personnalisé est le grand classique de la communication, en particulier lors d'événements, et reste encore aujourd'hui incroyablement

Le sac publicitaire, c’est bien plus qu’un goodies : c’est un support mobile, utile et durable qui prolonge la visibilité de votre marque au quotidien. Peu coûteux, réutilisable et apprécié, il transforme vos clients en ambassadeurs. #MarketingSky #Branding

5 Ways to Research Key Trends for Your Social Media Ad Campaigns Some tools to help you research your optimal marketing approach.

#SocialMedia marketers are leaning into trend tools and #AI to sharpen their ad strategies. Platforms like #TikTok, #Reddit, and #Pinterest offer real-time insights, while AI-driven ad systems are proving more effective at targeting and conversion.

Instagram Is Growing at 10X the Rate of Facebook in EU Meta's latest EU usage data highlights some key trends in social platform engagement.

#Instagram Is Growing at 10X the Rate of #Facebook in Europe #META #SocialMedia

Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover...

Struggling to make your #brand message stick? This guide by SMExaminer shows a five-part framework for developing a winning positioning strategy. Educate first, build trust, then convert. #MarketingSky

GEO vs SEO: Understanding the Differences GEO focuses on AI-driven search, while SEO targets traditional engines. Learn the key differences and how to optimize for maximum web visibility.

As #AI platforms like #ChatGPT reshape search, marketers must optimize for both. #SEO boosts visibility in search engines; #GEO ensures your content appears in AI-generated answers. Together, they maximize reach. #MarketingSky

Bluesky Shuts Down in Mississippi Due to New Age Verification Laws Bluesky says it can't adhere to the state's new age restriction laws.

#Bluesky has blocked access in Mississippi, citing the state’s strict age verification law. The platform says it can't meet the law’s demands, warning that such rules hurt innovation and favor big tech. #SocialMedia

Instagram Considers Counting Screenshots in Its Engagement Metrics A new consideration for your IG strategy?

#Instagram might soon track screenshots as part of post engagement. With more content shared via DMs, this could help creators understand what truly resonates. #META #SocialMedia

New Study Suggests That Posting More Often Is Key to IG Growth Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

Want more reach on #Instagram? Buffer’s study shows posting 3–5x/week boosts reach by 12%, and 10+ posts can push it to 24%! Just don’t sacrifice quality! #Meta #SocialMedia #MarketingSky

Emotional Targeting: A Proven Path to More Leads and Sales : Social Media Examiner Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site...

Want more leads and sales? Focus on feelings, not just features. Emotional targeting helps you connect with what truly drives decisions. #MarketingSky

Bluesky rolls out massive revamp to policies and Community Guidelines | TechCrunch Bluesky is updating its rules.

Bluesky rolls out massive revamp to policies and Community Guidelines

Google Expands Its Use of AI To Detect Invalid Ad Traffic Invalid traffic can increase ad costs and skew performance data.

#Google is using advanced #AI to better detect and block fake ad traffic, cutting invalid clicks and impressions by 40%. #MarketingSky #GoogleAds #SEM

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic] Video content’s strong traction on LinkedIn is one of several highlighted trends.

#LinkedIn just dropped fresh insights on #B2BMarketing performance and video is leading the charge. #MarketingSky #SocialMedia

5 Reasons Your Content Is Failing and How to Fix It : Social Media Examiner Fix underperforming content with humanized strategies—learn five proven ways to connect, convert, and build trust in an AI-saturated marketing world.

Why is your content falling flat? It’s not just poor headlines. It’s lack of empathy, outdated tone, rigid culture & impersonal messaging. Serve your audience with authenticity. #SocialMedia #MarketingSky

5 Ways To Prove The Real Value Of SEO In The AI Era Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.

In the age of AI-powered search, proving #SEO value means more than rankings, it's about relevance. Use tools to monitor performance, optimize content for #AI, and show real ROI.

Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio The word comes from IG chief Adam Mosseri himself.

#Instagram chief Adam Mosseri has officially debunked the myth that using “link in bio” in your captions hurts your post’s reach. Despite ongoing speculation from creators, Mosseri clarified that the algorithm does not penalize posts with that phrase. #META #SocialMedia

YouTube Scripting Strategies That Sell: A Proven Model for Success : Social Media Examiner Transform your YouTube videos into evergreen sales machines with a proven scripting framework that boosts retention, trust, and lead generation.

Want your #YouTube videos to sell, not just get views? This article reveals a proven 4-part scripting framework that turns passive content into sales machines. #MarketingSky #SocialMedia

Website Redesign: 12-Step Process From Audit to Launch Get our 12-step website redesign guide from audit and planning to design, development, and launch. Transform your site into a business asset.

Redesigning your #website? Neil Patel breaks down an 11-step process that goes beyond visuals : focusing on UX, #SEO, mobile-first design, and backend infrastructure.

Regain Your Time With ChatGPT: Training AI to Assist You : Social Media Examiner Discover how to boost productivity and reclaim hours in your workweek using ChatGPT. Learn practical strategies for eliminating busywork, training your AI assistant, and streamlining tasks like propos...

Drowning in busywork? Discover how #ChatGPT can be your ultimate productivity partner, not just another tool. From brainstorming to streamlining tasks, it helps you skip the “busy middle” and focus on what truly matters: your unique value. #AI #Productivity

TikTok Is Reportedly Developing a US-Only Version of the App The updated app could help TikTok remain in the U.S.

#TikTok is reportedly building a U.S. version of the app, dubbed “M2,” to comply with new U.S. laws limiting foreign control. Launching in September, this move could allow TikTok to stay in the U.S. without selling its core algorithm. #SocialMedia

YouTube Increases Age Limit for Livestreaming Teens under 16 will no longer be able to livestream in the app.

#YouTube is raising the minimum age for livestreaming to 16 starting July 22. This move aims to protect younger users from potential risks, especially in unsupervised streams. #SocialMedia #Streaming

Is ChatGPT Catching Google on Search Activity? [Infographic] Conversational AI is changing search, but is Google really at risk?

Despite the buzz, #ChatGPT isn't dethroning #Google just yet. Google still dominates with 13.7B daily searches, far ahead of ChatGPT. But AI-driven search is rising fast—ChatGPT is becoming a habit for many, signaling a shift in how we discover info online. #AI #Search

How To Efficiently Plan A WordPress Site Build smarter WordPress sites with a planning checklist that cuts time and sets expectations right from the first client meeting.

Planning a #WordPress site? A solid plan avoids scope creep, speeds up dev time, and keeps clients aligned. Efficiency starts with clarity! #Website #MarketingSky

How to Use AI to Simplify Your Marketing : Social Media Examiner Using AI for marketing content? Learn to streamline marketing efforts with AI—to save time, reduce stress, and focus on meaningful results.

Feeling overwhelmed by marketing? This article shows how marketers can streamline planning, content creation & automation using #AI, without losing the human touch. #MarketingSky

How to Find Influencers for Your Brand Learn how to find the perfect influencer for your brand by analyzing audience fit, engagement, and authenticity to maximize impact.

Want to boost your brand with #influencer marketing? Neil Patel breaks down how to find influencers who align with your values, speak your audience’s language, and drive real action. #MarketingSky

Meta Launches AI Video Restyling Tools in Edits and AI App Meta's got a new AI video editing tool which can reimagine the context of clips.

#Meta just launched AI-powered video restyling tools in its Edits app and Meta #AI app, letting users transform short videos with over 50 preset prompts. #Facebook #Instagram #SocialMedia

Maximize Your Instagram Growth: Getting More of The Right Followers : Social Media Examiner Discover a proven strategy to grow a loyal Instagram following—without chasing trends. Learn how the GROWS Method helps marketers attract aligned, engaged audiences using strategic, repeatable content...

Want real #Instagram growth? Stop chasing trends and start attracting the right followers. The GROWS method by Lucas O’Keefe helps you build a loyal audience with strategic, consistent content. #SocialMedia #META

Meta Says Link Posts on Threads Are Seeing Better Performance Meta's change in approach on content moderation is helping to improve link post reach.

#Meta is boosting link visibility on #Threads. According to Adam Mosseri, links are now “ranked properly,” leading to better reach. #SocialMedia

Bluesky 1.103. A screenshot of a post by Bluesky that says “Hello world!” The share button has a line pointing to it that says “Share post!”

📢 App Version 1.103 is rolling out now

Share posts via DMs or other apps! There’s now a “Share” button on every post so you can quickly send them to friends.