Andrew Optimisey

A Facebook notification about an event I may be interested in... it's an Optimisey event... that I set-up.

When Meta's notifications work almost *too* well...?

I appreciate you rather a lot Mr. Smart. ❤️

Mon.Et.I.ZATION. 😂

So... I'm doing a thing...

www.eventbrite.co.uk/e/optimisey-...

🔥🔥🔥 THIS IS FINE 🔥🔥🔥

(and also not at ALL suspicious)

🐿️ The secret squirrel project I've been working on is nearly ready.

🦆 Ducks in rows are aligning. It's going to be awesome.

📆 For now... you might wanna keep the evening of Thursday 23rd April free...

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO.

www.womenintechseo.com/knowledge/ge...

Ah, dev'ing like a parent. A classic. 😂

a goat with balloons and party horns around its neck says happy birthday . ALT: a goat with balloons and party horns around its neck says happy birthday .

Happiest of happy birthdays to genuinely one of the nicest guys in the marketing industry: @mordyoberstein.bsky.social.

I don't even have anything sarcastic or cutting to say (it's his birthday... normal service will resume tomorrow).

Happy birthday Mordy! 🎂

a close up of an owl 's face with the words `` but why '' below it . Alt: a close up of an owl 's face. The owl's head is on the side and it's blinking, looking confused.

Just when I'm wondering if fewer folks will need #SEO help after all...

I help someone wondering why they're having trouble ranking.

Turns out their developer canonicalised ALL the pages to the homepage.

Yes. All of them.

To the homepage.

A pathway flanked by daffodils

The world is a troubling place right now. It weighs heavy.

So I try and focus on "make my corner of the world better", influence the things I can.

This weekend was 1 of about 15 volunteers helping clear a new nature reserve.

And today the daffodils on our allotment look marvellous.

🔥🔥🔥 THIS IS FINE 🔥🔥🔥

😢

Line of blooming daffodils edging an allotment plot

Close up of blooming daffodils

Me and Andy with our allotment plot in the background

Spring has reached the allotment! While the beds might be mostly empty, reams of daffodils are blooming. (I take no credit they were planted by previous custodian of the plot).

2026 Winter Olympics: US player Brady Tkachuk on White House AI video USA men's ice hockey player Brady Tkachuk distances himself from an AI-enhanced White House video in which he appears to disparage Canadians, saying

So to clarify: the OFFICIAL White House social media, doctored a video to make it appear that a man who lives and works in Canada, insulted and swore about Canadians.

www.bbc.co.uk/sport/ice-ho...

I continue to be shocked, daily, at how low standards are in the Trump Presidency.

a woman says " maybe it 's my fault " in front of her face Alt: a woman says " maybe it 's my fault "

Went to see 🎥 The Secret Agent last night.

Broadly, I didn't like it.

It was beautifully filmed, the colours, nostalgia and acting were very good.

But I felt like I was clutching at threads in the plot... and kept missing.

homer simpson from the simpsons is driving a car and says d' oh Alt: homer simpson from the simpsons is driving a car and says d' oh

😖 When Chrome's "What's new!" tab demos the "Read out loud in Chrome"... it says "Red out loud".

a man is sitting at a table and says i can relate to this Alt: a man is sitting at a table and says i can relate to this

😄

a woman wearing an orange t-shirt says but i can 't help it that i 'm popular Alt: a woman wearing an orange t-shirt says but i can 't help it that i 'm popular

#humblebrag 😄

(and belated happy birthday, obviously!)

Ugh, that was wince-inducingly bad.

And the stuff about "One of our best players was Eusebio" -- like international scale: "I can't be racist! Some of my best friends are black!"

🙄🙄🙄

More football teams "disgusted" by racist abuse their players receive.

Until the consequences for the perpetrators match the outrage I fear this will continue.

Could you sync it with the BBC radio comms?

two men are boxing in a ring with the website 4gifs.com on the bottom Alt: two men are boxing in a ring, one (a young Tyson Fury) swings a huge uppercut, misses and punches himself in the face

And to think that there was talk of a Grand Slam. 😄

Reality check: delivered.

😄

Feeling like this is another good week to remember my Irish roots. ☘️>🌹

What @simoncox.com said but also, flexibility and continual learning.

For #1 there is no 'one size fits all' SEO solution. Knowing when, why and how to flex is critical to success.

For #2, much like SEO if you stand still you're going backwards.

I've struggled to put into words my feelings on Google and their relationship with the digital world.

Previously it felt like there was an, at times begrudging, mutual respect. It was a symbiotic relationship.

Now $GOOG's focus seems much more on 'winning AI' and $$$. Everything else? Collateral.

The 'Weight of the World' dread is real. Having a tough few days myself.

I try to remind myself of the good things in my life and to focus on improving the things I can to make my lil' corner a happier, fairer, better place.

Because... what else can you do?!

a close up of a statue of yoda with the words `` strong is the force with this one '' . Alt: a close up of a statue of yoda with the words `` strong is the force with this one '' .

😂

Stat for extra fun: The population of Monaco (where Radcliffe lives) is 76% migrants.

So... it's not really about migrants, is it Jim? It never was.