Brand Metrics

Opt Out is helping publishers monetise an increasingly privacy-conscious audience - The Media Leader Opt Out's operations chief Linda Worp discusses how more online users are hitting "reject all" on data trackers, why this is a blind spot for publishers and what Opt Out is doing to support them.

Interesting developments in the world of data privacy.

We're looking forward to hearing insights from the likes of BBC, ITV, Google, JC Decaux, Sky Media, OMD UK, Global Radio, Reach, the 7stars, Channel 4, LadBible and many more at the Media Research Group London Conference tomorrow. #MRG #MRGLondonconference #MRGconf24
www.mrg.org.uk/events/255

MC, Anne McElvoy, Executive Editor and Head of Audio at @politico.com opens the World Media Awards last night. So many outstanding campaigns were recognised, with special congrats to Grand Prix winners, Infosys in partnership with with Economist Impact.

Off to London tonight for the World Media Awards. There are some cracking entries on the shortlist and we are delighted to support the event. Good luck to all involved.

Thank you kind sir!

When you spend your days measuring effective communications, there's a lot of pressure on your first Bluesky post!