Like many things at Buffer, this project was a true collaboration across design, marketing, data, and engineering.
A big thank you to everyone involved in bringing it to life. We’re already excited for Wrapped 2026. 🌱 ✨
The result:
Personalized share cards that reflected each user’s posting habits and growth in 2025, designed to download, share, and celebrate progress across social! 🎉
As Kate shared, the process involved testing many different illustration styles and iterating through countless variations before landing on the final system.
Using plant archetypes, the team created a visual way for Buffer users to see and celebrate their social media growth over the year.
But arriving at the final look took a lot of exploration! 🧐
In our monthly Design Team syncs, we share the work we’re most proud of!
This month, Kate Baldry, Marketing UX Designer at Buffer, gave us a behind-the-scenes look at the design work behind our 2025 Year in Review campaign. 💙
The idea was simple and playful: Which plant were you in 2025? 👀
Sadly not - when the repost comes via a third party, like Buffer, it's treated like a shared web link. We're not quite able to offer a native repost experience at the moment. Sorry!
-Dave
You’re absolutely right — Bluesky allows videos up to 100 MB via its API. The error message you saw was incorrect. I'm so sorry for the confusion! I’ll flag this with our team. -Ben
Thanks for sending this over! I tested it on my end, and the video published without issue, so it may have been intermittent. I also see you posted another video (Ferroseed) later. If it happens again, please leave the failed post in your queue and let us know.
Absolutely! We are happy to help you whenever you might need us. 👍🏼 Happy Sunday! - Octavio
Would it be possible for you to share the video file that you are trying to upload to take a closer look at it? Thank you. (2/2) - Octavio
I'm so sorry for the trouble! I was reviewing our documentation and I noticed that on one of them, it shows that when a video file is shared through Buffer, the limit is 50 MB, while the other shows 100 MB. I've asked my team for confirmation on this. In the meantime....(1/2)
Good news! Your wish is our command. 🎉 Our team is already working on this feature. You can add your vote here to be notified when it is ready: suggestions.buffer.com/p/creating-a... - Octavio
Hi Susanna. Apologies for the trouble! Based on what you've described, it sounds like something specific to your browser might be interfering with Buffer. Could you try to login to your Buffer account using an incognito or private window support.buffer.com/article/508-.... Does it work there? - Octa
😍 thanks, Daniel!
Hey ya'll! 👋🏽 What has helped you find your community on Bluesky?
Yay! So glad to hear it. We're so excited to get it out there! 💅 -Julia
One of the most common questions we hear: “When should I post?”
We’re starting to make that easier with Smart Scheduling, which recommends posting times based on platform patterns, and you can customize anytime!
🔗 Full scoop on the thinking behind it and what’s next: buffer.com/resources/sm...
Thanks for flagging! We're still digging into this one 😅
-Dave
Alright. This is very helpful. Since you already reported this to Andy, I'm sure it'll be completely sorted out. If you notice anything wrong with the app again, please don't hesitate to give us another shout. - Octavio
Thanks for the prompt follow up. Got it. I'm glad that it's working correctly now. Just to ensure we are on the same page, this issue happened only on the iOS app, or did it happen on the web version as well? - Octavio
Oh! Thanks for sharing this extra information. It sounds like an odd one, especially since it was only happening for your BlueSky posts. It's possible that this issue was related to the incident that we identified two days ago. Could you let me know if it's working correctly for you now? - Octavio
Excellent! You are most welcome, Lee. Thanks for the confirmation. I hope you are having a great weekend. - Octavio
Hi there. When you choose “Next Available” in Buffer, your post is automatically scheduled for the next open time slot in your posting schedule. It will publish at the next scheduled time in your posting schedule and you should be able to see it in the Queue tab for that channel. - Octavio
Hi Lee. This issue has been resolved. Do you mind confirming if you can log in to your account now? - Octavio
Hi Lee, we are having issues affecting login and scheduling at the moment, I'm so sorry! The latest updates are here: status.buffer.com -Lexi
We’re hosting an event on Discord today! 🥳
Bring your questions, share what you’re building, and tell us what you’d love to see next. Your feedback will help shape what we prioritize as we keep building the beta.
See you there! 👋🏽
🔗 discord.com/invite/9228m...
Curious to try it?
Head to Settings → Beta Features to opt in.
Huge thank you to our beta community for helping us shape what comes next. 💙
After months of testing, exploration, and iteration, we’re now rolling it out to our beta community! 🥳
You may have already noticed the evolution across our socials and website.
The web app is next!
This isn’t just a new coat of paint.
The refresh sets the stage for a new navigation system that reflects what Buffer has become and makes the product easier and more intuitive to use.
Over time, parts of our experience started to feel dated and less aligned with who we are today.
So Sofía and the Core UX team reimagined the foundation!
