Matt Wright ๐Ÿคž's Avatar

Matt Wright ๐Ÿคž

@honed.co

Adventurer in search engine optimisation, web sustainability, and practical jokes. Proudly South London. Dad, Hubby, MTB'r & surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him

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Latest posts by Matt Wright ๐Ÿคž @honed.co

Preview
Project Sunroof Enter a state, county, city, or zip code to see a solar estimate for the area, based on the amount of usable sunlight and roof space.

Fascinating extension to Google Maps sunroof.withgoogle.com

09.03.2026 20:52 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Liz Reid On Progression Of Google AI Search Alex Heath and Ellis Hamburger interviewed Google's head of Search, Liz Reid, on Google's progression of AI into Search. It felt like a very candid interview that is worth listening to. In short, Liz...

"Sometimes AI helps people build great content & sometimes it helps them create slop. It's important to separate if you used AI as a tool or to create slop? We have to fight it on the Search side. So, are you creating great content that's interesting to people or are you creating the same junk...?"

09.03.2026 12:57 ๐Ÿ‘ 0 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Oh cricky, so every .biz just out of the box right ๐Ÿ˜†

07.03.2026 18:13 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Sickening isn't it.

07.03.2026 13:27 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Well said

07.03.2026 11:55 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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AI SEO "hacks" That Will Fuck Up Your Traditional SEO The "AI revolution" (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some

AI SEO hacks will wreck your traditional SEO if you are not careful.

07.03.2026 09:02 ๐Ÿ‘ 4 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yeah, some sort of typical gaff to follow ๐Ÿ˜†

07.03.2026 10:31 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Reading this, and considering the enormity, I now feel like the size of an ant ๐Ÿ˜†

07.03.2026 09:28 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿคข๐Ÿ˜ฎโ€๐Ÿ’จ

07.03.2026 08:54 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

What a legend.

06.03.2026 10:07 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ‘๐Ÿ‘

06.03.2026 10:05 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ’ฏ

06.03.2026 09:39 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ˜†

06.03.2026 09:24 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yeah like, being darn healthy and looking after the health of those around you hehe.

06.03.2026 09:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Daaaaaadddd..... ๐Ÿ˜†

06.03.2026 09:21 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Sideways - 83. Dangerous Ideas - BBC Sounds Matthew Syed considers whether some ideas are simply too dangerous to explore.

Is it too dangerous to think too deeply?A great podcast for those struggling with issues like eco anxiety, or indeed any deep thinking worries www.bbc.co.uk/sounds/play/...

06.03.2026 09:01 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yeah, surely the soil is packed with seed life that would have evolved over the decades.

05.03.2026 11:26 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ˜จ

05.03.2026 11:22 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Recently circulated on LI was the regex โ€œ^(?:\S+\s+){9,}\S+$โ€, which can help people identify queries with over 9 words in their Google Search Console data. This is a neat proxy for AI-based queries (AI mode, AI overview, or search grounding).

๐Ÿงต 1/5

04.03.2026 20:15 ๐Ÿ‘ 4 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

"What Europeans are really worried about is... witnessing the self-destruction of American power... and there is plenty to be afraid of."

When you press against global order, and institutions, you mark a change in global security.

05.03.2026 10:45 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ‡ช๐Ÿ‡ธ๐Ÿ‚๐Ÿ’˜๐Ÿค˜๐Ÿ‘Š

04.03.2026 20:22 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

What the wow ๐Ÿ˜€

04.03.2026 20:20 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

๐Ÿ˜†

04.03.2026 20:15 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

So on point! ๐Ÿ˜†

04.03.2026 11:10 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What a statesman

02.03.2026 18:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ’ฏ Relevant

02.03.2026 18:21 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

AI search is a surface for marketing, just like Instagram posts, or email marketing... If you make the content that works well on that surface, then you'll perform well on that vertical.

01.03.2026 18:44 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ˜†๐Ÿ˜

01.03.2026 09:45 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yet more Tory playbook tactics, divide and conquer. Clear Thatcherism. ๐Ÿ˜“

01.03.2026 07:12 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Phew!!

27.02.2026 06:51 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0