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Motive Unknown

@motiveunknown.com

Motive Unknown is a trusted growth marketing partner to some of the most admired, and forward thinking companies and artists in music. We currently help more than 50 music businesses to find and engage their audiences, grow revenue and work more effectivel

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Latest posts by Motive Unknown @motiveunknown.com

Music Ally Connect - Understanding the Music Fan in 2025
Music Ally Connect - Understanding the Music Fan in 2025 YouTube video by Music Ally

As promised, here is the full presentation I gave at @musically.com's Connected event this week. It seemed to go down well, so the MA team have hustled to get a clip over that we could share across socials etc. So - enjoy!

24.01.2025 16:29 πŸ‘ 13 πŸ” 5 πŸ’¬ 1 πŸ“Œ 1
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πŸ”΅ In the market share discussion, let's not forget the services companies Why the Universal/Downtown deal affects considerably more than just indie labels

Network Notes just went out, this time looking at how the Universal/Downtown deal might impact services companies in the indie sector - and why this is not something to ignore. Read on below (and do subscribe if you enjoy - it's free!)

16.01.2025 17:39 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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That’s a wrap on 2024! ✨ Shoutout to our amazing team, clients, and everyone who made this year one to remember. See you in 2025! πŸ‘πŸ»

23.12.2024 16:55 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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πŸ”΅ Not a single UK act in Spotify's Top 10 of 2024. What gives? How UK music is losing a culture battle and what we can do about it.

A new Network Notes just went up, and it is a guest post from Hugh Worskett, asking why it is that not a *single* UK act was in Spotify’s Top 10 singles or albums of 2024, and what we can do about that. Serious food for thought here - read on below... πŸ‘‡πŸ»

11.12.2024 19:21 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

The latest edition of our Network Notes newsletter just went out. Take a read below - oh and subscription is free! Just saying πŸ˜‰ πŸ‘‡πŸ»

03.12.2024 16:53 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Annnnd finally, a curated list of musicians here on Bluesky. bsky.app/starter-pack... Thanks again to @drownedinsound.bsky.social for doing the heavy lifting there; massively appreciated sir!

19.11.2024 09:44 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Still want more? Then here's Sean's list of music media - all eminently worth a follow in our view bsky.app/starter-pack...

19.11.2024 09:44 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Next up: bsky.app/starter-pack... A brilliant list of all the industry figures worth a follow too. Perfect short-cutting to get started here.

19.11.2024 09:43 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Massive shout out to @drownedinsound.bsky.social who have set up a few amazing lists to get everyone started here. First up, labels who are already on Bluesky. Head there and you can just follow all the listed accounts in one click: bsky.app/starter-pack...

19.11.2024 09:42 πŸ‘ 12 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
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Network Notes | Darren Hemmings | Substack A newsletter about the music industry, technology, marketing, and the intersection of all three, brought to you by the strategic marketing agency Motive Unknown. Click to read Network Notes, by Darren...

WELCOME to all our new followers! Stay tuned for general updates on what we're working on, not to mention links to Network Notes, the newsletter Darren writes. In fact, let's start there: networknotes.motiveunknown.com - head over and subscribe; it's free!

19.11.2024 09:40 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0