@keefomatic.com
Designer & marketer. Founder of Keefomatic Creative Marketing — keefomatic.com Based in Ashby de la Zouch, UK. My new book, '20 Ways to Stand Out Using Print,' is available now on Amazon. More details at http://20ways.uk/
Something I notice with almost every small business that relies on referrals.
The work is good. Clients vouch for them without hesitation.
But referrals keep going quiet – and they never find out why.
There's a name for that gap.
keefomatic.com/mind-the-cre...
Shouldn't Britain not include Northern Ireland?
open.substack.com/pub/visibili...
Book marketing for self-published non fiction authors is no fun.
Facebook’s enshitification continues.
Five reasons social media is failing small business - and what you can do about it.
open.substack.com/pub/visibili...
What – Whoof Er Eurore are touring again!?
A refuse truck at a tip with “thoughts and prayers” written on its side
That's almost as useful as thoughs and prayers
The reviewer has obviously never seen Mrs Browns Boys
Mamdani-style poster saying East Fife 4 Forfar 5, which is a popular meme from Scottish football
My turn
If you are in any way interested in graphic design, the news that Canva has released ‘Affinity by Canva’ for free should pique your interest.
As someone paying Adobe a small fortune for design software, here why I won’t be taking up Canva’s free offer:
open.substack.com/pub/visibili...
Does the QR code take you to Pornhub?
Yes people use them all the time
Mine’s cancelled too. I don't even live in the US, but hey Ho!
Traditional SEO advice assumes you have thousands of monthly searches to compete for. What happens when you're fighting for a handful? Smart micro-businesses are doing this instead:
open.substack.com/pub/visibili...
That is interesting, and counter-intuitive. I can see why corporates want certainty, but SMEs usually don't have the time or budget for this kind of long-term brand awareness. My experience is at the micro business level, so maybe that explains the difference.
This strategy may well work for big businesses with chief marketing officers, but for the small and micro businesses that I deal with, zero click marketing is just opportunity cost. It’s another example of jam tomorrow.
My colour vision deficient graphic designer top tip is to look at the graphic in greyscale, and see whether there is enough contrast.
Not me, I’m afraid. I can make out 2 if the graphic is small, and three if its larger.
I used to go in there a lot when I lived in Hillingdon, and they also (I think I have this right) had a shop in Harrow.
Built it and They Won't Come – The Painful Truth About Your Pressional-Looking Website, links to an article on the Visibility Blueprint Substack. The background image shows someone hand-drawing a website wireframe.
Many small businesses invest in a professional website, only to find it brings in few clients. In my latest article, I share a real-world, work-in-progress case study – a therapy practice with a site that's not generating leads.
visibilityblueprint.substack.com/p/build-it-a...
Marina Hyde is so good
Another vote for Nationwide. I’d have also said Chase, but you’re with them already.
If you’re in, or near Kent, give Chris at @favershamoptical.bsky.social a try.
Also, if you have Vitality health insurance, you can claim up to £500 back off new glasses if you use Vision Express.
Nice to hear the Portsmouth Symphonia getting some airplay
Social media reach has nose-dived – and for small businesses, that might be the best thing that could have happened.
If you're trying to grow your business without becoming a full-time content creator, my latest article is for you.
visibilityblueprint.substack.com/p/stop-broad...
I work with small and micro-businesses (often solo business owners) who need a 121 brand partner to deliver strategy, design and marketing in a simple, no-jargon way.
As part of that, I have my own marketing framework, The Visibility Blueprint.
Here's a taste:
open.substack.com/pub/visibili...
That third panel needs work
"It's not about shouting louder or trying to be everywhere. It's about making sure your marketing reaches the people who will truly value and benefit from what you offer."
Check out my new article on Substack.
visibilityblueprint.substack.com/p/the-visibi...
I’ve just joined Substack with my newsletter called The Visibility Blueprint. It’s aimed at the owners of small and micro-businesses. If you want some help marketing your small biz (and we could all do with that), give it a go:
open.substack.com/pub/visibili...
