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Sony Alpha digital cameras news and rumors. Everything you need to know about the E-mount system [bridged from https://sonyalpharumors.com/ on the web: https://fed.brid.gy/web/sonyalpharumors.com ]

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Latest posts by Sony Alpha digital cameras @sonyalpharumors.com.web.brid.gy

Sony FX2 firmware update coming with new features to increase sales? Sony FX2 is in Stock at BHphoto, Amazon, Adorama. A new source told me this. I don’t know how reliable this info is yet: Sony has provided us with a roadmap for firmware updates for the Cinema Line, including the FX2. Due to poor sales of the FX2, specifications that were cancelled at the time… The post Sony FX2 firmware update coming with new features to increase sales? first appeared on sonyalpharumors.
11.03.2026 13:31 👍 0 🔁 0 💬 0 📌 0
Just announced: New Venus Optics Laowa 17mm f/4 Zero-D Tilt Shift Lens You can now preorder the new Venus Optics Laowa 17mm f/4 Zero-D Tilt Shift Lens at BHphoto and VenusStore. Looks like a beefy lens: The post Just announced: New Venus Optics Laowa 17mm f/4 Zero-D Tilt Shift Lens first appeared on sonyalpharumors.
11.03.2026 10:53 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… Best Sigma Lens For Street Photography – Rome Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. Apple Upgrades for Creative Professionals (Explora). How to Master Waterfall Photography (42West) Brightin Star 85mm f/1.8 Autofocus lens review (Christopher Frost). Wasting Money on Cameras (James Popsys) Brightin Star… The post Sony Tidbits… first appeared on sonyalpharumors.
11.03.2026 07:23 👍 0 🔁 0 💬 0 📌 0
What Zach Mayfield wants to see on the future Sony FX30II Zach Mayfield Key wishes for the FX30 II: Improved sensor with better shadow noise, while keeping the excellent 26MP resolution and adding a full-sensor open gate mode Uncropped 4K120p, addressing the current FX30’s heavily cropped high-frame-rate mode Better low-light ISO range, possibly with a new second base around ISO 5000 Design upgrades from the FX2,… The post What Zach Mayfield wants to see on the future Sony FX30II first appeared on sonyalpharumors.
10.03.2026 15:05 👍 0 🔁 0 💬 0 📌 0
Sony has released firmware updates for the FE 200-600mm F5.6-6.3 G OSS , FE 400mm F2.8 GM OSS , and FE 600mm F4 GM OSS Sony issued a new firmware update for three lenses: SEL200600G Lens Main Unit Software Update Ver. 04 Improved image stabilization stability. Operational stability has been improved. SEL400F28GM Lens Body Software Update Ver. 02 Improves image stabilization performance via the Body-Lens Coordinated Control setting SEL600F40GM Lens Body Software Update Ver. 02 Improves image stabilization performance via… The post Sony has released firmware updates for the FE 200-600mm F5.6-6.3 G OSS , FE 400mm F2.8 GM OSS , and FE 600mm F4 GM OSS first appeared on sonyalpharumors.
10.03.2026 13:47 👍 0 🔁 0 💬 0 📌 0
Tamron 35-100mm FE lens review by Chelsea Northrup Tamron 35-100mm f/2.8 FE lens at BHphoto, Adorama, Amazon, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK Here is a new review from Chelsea: The post Tamron 35-100mm FE lens review by Chelsea Northrup first appeared on sonyalpharumors.
10.03.2026 10:58 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… Sony RX1R III Is Much Better Than I Expected, But Is That Enough? Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. Top 5 Camera Tips for Podcasting (Explora). Curating Getty Images’ Most Powerful Images and Stories of the Year (42West) Sigma Just SOLVED Canon’s Wide-Angle… The post Sony Tidbits… first appeared on sonyalpharumors.
10.03.2026 06:47 👍 0 🔁 0 💬 0 📌 0
New Spring sale: Up to 45% off on Ugreen products Ugreen products are now up to 40% off at Amazon, Ugreen store. Also check out the ton of new deals listed on this BHphoto page There are new big Sony savings at BHphoto, Adorama, Amazon. Sony Camera rebates: $500 off on the Sony A1 at BHphoto, Amazon, Adorama $900 off on the Sony A7R V… The post New Spring sale: Up to 45% off on Ugreen products first appeared on sonyalpharumors.
09.03.2026 21:06 👍 0 🔁 0 💬 0 📌 0
Many Ortiz: I sold my A7SIII for the A7V- 3 months later Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia. Here are Manny Ortiz thoughts about the Sony A7V after 3 months of heavy testing: The post Many Ortiz: I sold my A7SIII for the A7V- 3 months later first appeared on sonyalpharumors.
09.03.2026 17:43 👍 0 🔁 0 💬 0 📌 0
Tamron patented a new 75mm f/1.4 optical design On top you see the optical design of a new 75mm f/1.4 Full Frame lens patented by Tamron. We will see if this will ever make it into a real final product… – via Asobinet The post Tamron patented a new 75mm f/1.4 optical design first appeared on sonyalpharumors.
09.03.2026 14:39 👍 0 🔁 0 💬 0 📌 0
BCNranking Report: Sony ZV-E10 series dominates the Best-Selling Cameras list Here is the January Best Seller list from BCN: Best selling system camera in Japan: EOS R10 RF-S18-150 IS STM VLOGCAM ZV-E10 II EOS R50 VLOGCAM ZV-E10 α7 V VLOGCAM ZV-E10 II EOS R50 VLOGCAM ZV-E10 Z50II OLYMPUS PEN E-P7 14-42mm EZ FUJIFILM X-M5 XC15-45mm FUJIFILM X-T30 III XC13-33mm VLOGCAM ZV-E10 α6400 α6400 kit EOS… The post BCNranking Report: Sony ZV-E10 series dominates the Best-Selling Cameras list first appeared on sonyalpharumors.
09.03.2026 10:29 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… Why did Hollywood Throw This “Miracle” Cinema Lens in the Trash? Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. The Best Monitors for Video Podcast Editing (Explora). Essential Drone Photography Tips for Stunning Aerial Shots (42West) The Most Overlooked Step in Street Photography (George Holden).… The post Sony Tidbits… first appeared on sonyalpharumors.
09.03.2026 06:47 👍 0 🔁 0 💬 0 📌 0
The Memory Squeeze: How AI Is Reshaping the Storage Landscape in 2026 and Beyond Adorama shared their insights about the memory squeeze: If you’re hoping memory prices will settle down anytime soon, 2026 probably isn’t the year. “The light at the end of the tunnel isn’t 2026,” Liebmann tells me. “It’s more likely 2027.” And that’s assuming something meaningful changes, i.e., factories successfully shift what they’re producing, or the… The post The Memory Squeeze: How AI Is Reshaping the Storage Landscape in 2026 and Beyond first appeared on sonyalpharumors.
08.03.2026 19:56 👍 0 🔁 0 💬 0 📌 0
Chris Niccolls: Sigma’s New 35mm f/1.4 DG II Art Is an INSTANT CLASSIC! New Sigma lens preorders: Sigma 35mm f1.4 DG II at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK Sigma 15mm f/1.4 DC at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK Chris tested the new Sigma lens: The post Chris Niccolls: Sigma’s New 35mm f/1.4 DG II Art Is an INSTANT CLASSIC! first appeared on sonyalpharumors.
08.03.2026 13:33 👍 0 🔁 0 💬 0 📌 0
Sony A7 V review by Philip Bloom: Way better than I expected! Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia. Bloom posted his take on the new Sony A7V: The post Sony A7 V review by Philip Bloom: Way better than I expected! first appeared on sonyalpharumors.
07.03.2026 13:53 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… SIGMA 300-600mm F4 DG OS Lens – The Dream Wildlife and Sports Lens Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. Hands-on Review: NVIDIA Broadcast (Explora). Beyond the Obvious: Photographing not just what is beautiful, but what is true (42West) Sony FX2 first impression by… The post Sony Tidbits… first appeared on sonyalpharumors.
07.03.2026 07:36 👍 0 🔁 0 💬 0 📌 0
BHphoto launched the new WPPI specials Check out the new WPPI deals page at BHphoto (Click here). And this is the new APPLE products preorders page. The post BHphoto launched the new WPPI specials first appeared on sonyalpharumors.
06.03.2026 19:49 👍 0 🔁 0 💬 0 📌 0
Sony A7cR Successor Wishlist by Edward Noble Edward Noble shared several ideas on how Sony could enhance the future A7cRII. With the A7CR’s slow sensor readout making silent shooting almost impossible and the physical shutter cutting the bokeh in half in bright conditions, I would love to see Sony’s 50mp stacked sensor in a body like this. If they were to do… The post Sony A7cR Successor Wishlist by Edward Noble first appeared on sonyalpharumors.
06.03.2026 14:39 👍 1 🔁 0 💬 0 📌 0
Samyang “silently” announced this new AF 35mm f/1.8 P FE lens Phototrend published these photos of a new Samyang AF 35mm f/1.8 P FE lens displayed last week at the CP+ show. Some info: modernized design with a wider textured focus ring; template almost identical to the 85 and 16 mm ones from the same series; USB-C port, as well as an AF/MF switch. At this… The post Samyang “silently” announced this new AF 35mm f/1.8 P FE lens first appeared on sonyalpharumors.
06.03.2026 11:09 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… Sigma vs Laowa 200mm f/2 – wasn’t expecting them to be this different! Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. Five Approaches to Buying Used Cameras and Lenses (Explora). Time Manipulated: The Creative Possibilities of Time-lapse Photography (42West) The ultimate sensor showdown with Sony’s… The post Sony Tidbits… first appeared on sonyalpharumors.
06.03.2026 07:33 👍 0 🔁 0 💬 0 📌 0
PeakDesign launches four new camera bags and raises over $1 million in just one day. You can now preorder 4 new Peak Design Travel Bags on Kickstarter (Click here). They collected 1 million dollars in 24hours. And this is the official intro video: The post PeakDesign launches four new camera bags and raises over $1 million in just one day. first appeared on sonyalpharumors.
05.03.2026 17:17 👍 0 🔁 0 💬 0 📌 0
Samyang 20-50mm f/2.0 FE is coming in 2028 only and 28-135mm FE is coming this year! Phototrend had a chat with Kim Dubin, head of product planning at Samyang. He shared the following details about the mockup lenses Samyang displayed at the CP+ show: 20-50mm f/2 FE AF lens: It is reportedly still at an early stage of development, and its launch would not be expected before 2028 or 2029. Due… The post Samyang 20-50mm f/2.0 FE is coming in 2028 only and 28-135mm FE is coming this year! first appeared on sonyalpharumors.
05.03.2026 14:58 👍 0 🔁 1 💬 0 📌 1
New images of the new second generation Meike AF 85mm F1.4 II FE lens Here are two images of the new Meike 85mm f/1.4 II FE lens that will be sold soon on their Amazon page. What’s new: completely redesigned exterior optimized color cast full range of function buttons newly optimized focusing motor for improved autofocus and tracking performance lightweight design that significantly reduces weight and size weighing less… The post New images of the new second generation Meike AF 85mm F1.4 II FE lens first appeared on sonyalpharumors.
05.03.2026 11:00 👍 0 🔁 0 💬 0 📌 0
New images of the Kase 150mm f/5.6 RF E-mount AF lens Image via Sigeo DC.watch posted the first image sample taken with the new Kase 150mm f/5.6 RF Full Frame E-mount autofocus lens. This is the typical unusual Bokeh you get with a Reflex lens design where you have this big barrel in the center of the lens: The upside is that the lens is quite… The post New images of the Kase 150mm f/5.6 RF E-mount AF lens first appeared on sonyalpharumors.
05.03.2026 06:56 👍 0 🔁 0 💬 0 📌 0
The Sony A7V sensor will be exclusive to Sony until 2027 Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia. I’ve heard some unconfirmed rumors that the partially stacked 33 MP sensor will be used exclusively for the Sony A7V until 2027. This means Nikon and Panasonic will have to stick to the use… The post The Sony A7V sensor will be exclusive to Sony until 2027 first appeared on sonyalpharumors.
04.03.2026 14:24 👍 0 🔁 0 💬 0 📌 0
Images of the new Viltrox 35mm and 55mm f/1.8 EVO lenses Here are the enw EVO FE lenses with APO elements that should improve the image quality. via Weibo The post Images of the new Viltrox 35mm and 55mm f/1.8 EVO lenses first appeared on sonyalpharumors.
04.03.2026 10:54 👍 0 🔁 0 💬 0 📌 0
Image of the “naked” Sony 600 mm GM lens This is the “naked” Sony 600mm GM lens displayed at the CP+ show. Built like a tank! Sony 600mm GM at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK The post Image of the “naked” Sony 600 mm GM lens first appeared on sonyalpharumors.
04.03.2026 06:58 👍 0 🔁 0 💬 0 📌 0
Sigma CP+ Interview at Phototrend: New 85mm f/1.2 lens has proprietary design Phototrend had a chat with Sigma CEO Yamaki and here are the key highlights summed up by Asobinet: Why were you able to launch so many products in 2025? Was there an increase in personnel or organizational changes? The company has not significantly increased its workforce, instead hiring a small number of employees each year,… The post Sigma CP+ Interview at Phototrend: New 85mm f/1.2 lens has proprietary design first appeared on sonyalpharumors.
03.03.2026 14:07 👍 1 🔁 0 💬 0 📌 0
First images of the Voigtlander SEPTON 40mm F2 FE lens You can now preorder the new pancake lens at BHphoto, Fotoerhardt. DC.watch posted these images of the production ready Voigtlander Septon FE lens: The post First images of the Voigtlander SEPTON 40mm F2 FE lens first appeared on sonyalpharumors.
03.03.2026 10:40 👍 0 🔁 0 💬 0 📌 0
Sony Tidbits… Which E Mount Lens should you buy? Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE. Portrait Lighting Unlocked (Explora). Summer Photography Survival Guide: Stay Cool & Keep Your Gear Safe (42West) Brightin Star 24mm f/1.8 Autofocus lens review (Christopher Frost). Sigma 35mm f/1.2 II review… The post Sony Tidbits… first appeared on sonyalpharumors.
03.03.2026 07:23 👍 0 🔁 0 💬 0 📌 0