Gaz Liddon

Excerpt from Wikipedia reads: "Fight against merchandising his characters For years, Watterson battled against pressure from publishers to merchandise his work, something that he felt would cheapen his comic through compromising the act of creation or reading.[21][22] He refused to merchandise his creations on the grounds that displaying Calvin and Hobbes images on commercially sold mugs, stickers, and T-shirts would devalue the characters and their personalities. Watterson said that Universal kept putting pressure on him and that he had signed his contract without fully perusing it because, as a new artist, he was happy just to find a syndicate willing to give him a chance (two other syndicates had previously turned him down). He added that the contract was so one-sided that, if Universal really wanted to, they could license his characters against his will, and could even fire him and continue Calvin and Hobbes with a new artist. Watterson's position eventually won out, and he was able to renegotiate his contract so that he would receive all rights to his work. Later he said that the licensing fight exhausted him and contributed to the need for a nine-month sabbatical in 1991.[23]"

Bill Watterson is my favorite cartoonist. I adored the relationship btw Calvin and Hobbes as a child. But as I've gotten older, these strips feel even more tender and insightful. My respect for him grew when I learned of his stance against merchandising. Such principles are almost unheard of today.

I did! Though I don't remember telling anyone that story :)