Joost de Valk's Avatar

Joost de Valk

@joost.blog

Internet entrepreneur • Investor at Emilia Capital • Founder of Yoast • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺🇳🇱️ • he/him

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14.07.2023
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Latest posts by Joost de Valk @joost.blog

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Share Obsidian links that actually work everywhere Create links to your Obsidian documents that your agent can share with you on WhatsApp, Telegram or elsewhere.

I found myself needing to get Obsidian doc from my Openclaw agent, and not wanting to search for the doc it created or updated for me. So... I created a solution, https links to your Obsidian vault:

joost.blog/obsidian-age...

25.02.2026 12:34 👍 0 🔁 0 💬 1 📌 0
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Why healthy doubt beats AI confidence theater AI will confidently sign off on anything. The question is whether you will too. I’m a member of my old high school’s “AI council”. My kids go there now, so I have both my own experience and my kids’ t...

AI will confidently sign off on anything.

The question is whether you will too.

joost.blog/healthy-doubt/

21.02.2026 12:08 👍 3 🔁 2 💬 0 📌 1
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Building an Autonomous Feedback Agent What if your users could submit a bug report and have a pull request ready for review before you’ve even seen the ticket? That’s what we built for Rondo Club, a sports club management app. It’s a full...

I've been working on a fun idea; OpenClaw is cool, but i wanted to take some of those autonomous ideas and apply them to a web app.

So... I wrote an autonomous feedback agent:

joost.blog/autonomous-f...

14.02.2026 19:10 👍 2 🔁 0 💬 0 📌 0
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Great minds think alike? My WordPress take on Markdown for Agents Cloudflare introduced markdown for agents today, something I'd been working on too, here's my WordPress approach to it.

When @cloudflare.social introduced Markdown for Agents today, I was grinning. I'd been building the exact same thing, but for #WordPress, with almost exactly the same approach - this one works even if you're not on Cloudflare:

joost.blog/markdown-alt...

12.02.2026 21:07 👍 1 🔁 0 💬 0 📌 0
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WordPress needs to catch up to the web WordPress needs to modernize. FAIR and new standards based tools show how the platform can evolve with today’s web.

I found out more over the last year as we worked on FAIR, but I also found out more specifically this week, when I was building a Glossary plugin for WordPress we needed for the FAIR website.

progressplanner.com/catch-up-to-...

14.11.2025 08:37 👍 3 🔁 3 💬 0 📌 0

Today’s web runs on distributed systems, verifiable code, and modern APIs. Not on a single, centralized repository that still relies on Subversion. The open web has evolved, and if WordPress wants to remain part of it, it needs to evolve too.

2/3

14.11.2025 08:37 👍 2 🔁 0 💬 1 📌 0

When WordPress launched its plugin and theme directories about two decades ago, it was a brilliant idea. Centralizing distribution made it easy for site owners to find and install new features. But the web it was built for doesn’t exist anymore.

1/3

14.11.2025 08:37 👍 3 🔁 1 💬 1 📌 0
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Should WordPress have a product and a marketing team? WordPress struggles with positioning and product direction. Joost argues it’s time for real product and marketing teams, instead of requiring developers to do it.

Over the last few days, we've seen a good discussion about what #WordPress needs to be relevant in the current age. I think it boils down to two things: we need good, capable *and empowered* product and marketing teams.

progressplanner.com/wordpress-pr...

24.09.2025 09:18 👍 8 🔁 1 💬 5 📌 0

88, but then I went and searched for the ones I didn't know and learned a new thing or 26 as i really didn't know most of them 😅️

18.09.2025 12:01 👍 2 🔁 0 💬 0 📌 0

Might be time to find the best open source alternative for SubStack and *own your own subscribers and content*.

This will inevitably lead to higher prices, and probably to more barriers to getting your data out too…

17.07.2025 18:06 👍 6 🔁 0 💬 1 📌 0
Backstage at #OSSummit with Joost and Jim Zemlin

Backstage at #OSSummit with Joost and Jim Zemlin

Today at #OSSummit @joost.blog and I with @fair.pm announced our open call to @linuxfoundation.org members to join a new directed fund to ensure a true #OpenSource #CMS ecosystem for generations to come! Get in touch to Join!

23.06.2025 16:50 👍 14 🔁 6 💬 1 📌 0
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Just gotten off stage presenting about @fair.pm at the Linux Foundation’s #OSSummit together with @marucchi.com - we’re starting the conversations with funders of our project today.

23.06.2025 16:15 👍 15 🔁 4 💬 1 📌 0

Good questions, I love it! I think Ryan (of the McCue kind) has left a long answer already, but I want to thank you for those questions. The whole point is that this is a community effort :)

09.06.2025 17:52 👍 2 🔁 1 💬 0 📌 0
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Linux Foundation Announces the FAIR Package Manager Project for Open Source Content Management System Stability Linux Foundation announces FAIR Package Manager project, creating simplicity, security and consistency for the WordPress ecosystem

We're delighted to launch the FAIR Package Manager with the Linux Foundation - read our announcement and come collaborate with us! #FAIRPM

www.linuxfoundation.org/press/linux-...

06.06.2025 18:42 👍 76 🔁 37 💬 1 📌 15
Innovation in WordPress: a look at plugin development Introduction  Recent observations have highlighted a significant surge in new plugin submissions to the WordPress repository, as noted in this post. We also know that Automattic recently “unpaused” th...

Is WordPress innovation in plugins slowing down? In this post Marieke and I explore why new plugins struggle to gain traction and how established ones dominate and what that means for innovation.

Walking around #WCEU today, I realized that I *really* needed to publish:

joost.blog/innovation-i...

05.06.2025 16:44 👍 8 🔁 1 💬 0 📌 0

Haha thank you but… no 🤣

03.06.2025 05:12 👍 2 🔁 0 💬 0 📌 0

🤣🤣🤣

03.06.2025 05:12 👍 2 🔁 0 💬 0 📌 0
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Security and WordPress: It’s time to fix the image People perceive WordPress as insecure. Joost explains why that view persists and what we can do to start changing it.

It's time to fix the image of WordPress and its security:

progressplanner.com/time-to-fix-...

13.05.2025 10:30 👍 9 🔁 2 💬 1 📌 0

I think it’s a helpful tool and can help create great content. But it’s a tool, that shouldn’t be mistaken for a solution. It’s only as good as the artisan using it…

22.04.2025 13:05 👍 4 🔁 0 💬 0 📌 0
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The unintended consequences of making SEO “for everyone” At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize their content. We made technical SEO more a...

We made SEO easier for everyone. That was the goal. But in the process, we helped flood the web with content.

This is a reflection on what worked, what didn’t, and what we can learn from it.

joost.blog/unintended-c...

22.04.2025 11:17 👍 30 🔁 10 💬 1 📌 1
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Not everything needs AI. But WordPress needs AI-ready infrastructure Joost de Valk shares why WordPress needs AI-ready infrastructure, not just flashy features, to support real, scalable innovation.

Not everything needs AI. But WordPress needs AI-ready infrastructure. Read my thoughts:

progressplanner.com/wordpress-ne...

15.04.2025 09:16 👍 4 🔁 1 💬 0 📌 0
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Level up your SEO-game: Progress Planner’s new integration with Yoast Progress Planner 1.2 guides you through key Yoast SEO settings to help you boost your site’s visibility with ease.

We've built something cool at @progressplanner.com over the last few weeks: an integration with Yoast SEO, to give you lots of recommendations to improve your Yoast SEO setup:

progressplanner.com/progress-pla...

08.04.2025 10:04 👍 5 🔁 0 💬 1 📌 0
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Google now wants your marketing emails. Literally. Google has introduced what it calls “Marketing content usage”, in a subtle but significant update to its Merchant Center documentation (and yes, they sent out an email about it too). If you sell physi...

Google now wants your marketing emails. Literally.

progressplanner.com/google-now-w...

04.04.2025 12:45 👍 3 🔁 0 💬 0 📌 0

I knew the risks of speaking up to Matt were there, and I’ve stayed silent on account of not wanting to get Taco in trouble before WordCamp Asia. But honestly, it sucks and it does have a real impact.

03.04.2025 12:30 👍 10 🔁 0 💬 2 📌 0
Women in WordPress: Rae Morey
Women in WordPress: Rae Morey YouTube video by Post Status

Post Status is celebrating Women in WordPress through brief interviews with @michellefrechette.bsky.social.

In this interview, meet @raemorey.bsky.social!

youtu.be/bUiSXkTxPA4

02.04.2025 14:31 👍 4 🔁 2 💬 0 📌 0

We should add one to our footer too though. @tacoverdo.com

01.04.2025 06:38 👍 2 🔁 0 💬 1 📌 0

You mean @progressplanner.com ;)

27.03.2025 14:50 👍 1 🔁 0 💬 1 📌 0
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Build websites like it’s 2005 (and win in 2025) Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich for non-stop conversations about SEO, AI,...

So, as I explain in this new post, you have to build websites like it's 2005, to win in 2025. But please, do read and I'd love to hear your opinions:

joost.blog/build-websit...

26.03.2025 09:29 👍 9 🔁 1 💬 0 📌 1

I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2

26.03.2025 09:29 👍 18 🔁 6 💬 4 📌 1
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CloudFest Hackathon: Old-school WordPress contributing vibes The CloudFest Hackathon reignited the old WordPress contributor spirit—innovation, teamwork and real progress in action!

I wrote about my experience at the #cloudfest Hackathon #cfhack and what I think the #WordPress world could learn from that:

progressplanner.com/cloudfest-ha...

25.03.2025 11:53 👍 8 🔁 2 💬 0 📌 0