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Michael Leahy

@the-write-stuff

Copywriter etc in Brussels. Call me Michael, as that's my name. Drop a comment or visit https://thewritestuff.be

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17.02.2025
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Latest posts by Michael Leahy @the-write-stuff

Metricool study on wellbeing in social media

Metricool study on wellbeing in social media

Ring a bell? metricool.com/wp-content/u... #socialmedia cc @metricool.com

11.03.2026 09:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

What's the issue with "no fake"?

10.03.2026 08:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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ShowHeroes buys Traffective to build Europe's biggest independent ad platform ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

ICYMI: ShowHeroes buys Traffective to build Europe's biggest independent ad platform #DigitalMarketing #Advertising #AdTech #MarketingNews #GrowthMarketing

07.03.2026 21:11 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Excellent. Wait for the punchline

10.03.2026 08:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Just came across this. Wow.

06.03.2026 14:32 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking Meta filed multiple lawsuits on February 26, 2026 against scam advertisers using celeb-bait and cloaking tactics in Brazil, China, and Vietnam, while issuing cease and desist letters to eight marketing consultants.

ICYMI: Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking #Meta #Advertising #ScamAlert #CelebBait #Cloaking

02.03.2026 20:18 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Amsterdam puts fossil fuel and meat #advertising in public spaces alongside ads for cigarettes

03.03.2026 10:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

And apart from the leaks, a nothingburger.

03.03.2026 10:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Very stylish!

02.03.2026 09:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

To start the week, think small (love the B2B headline for the 1957 Isetta) #advertising

02.03.2026 09:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

A debate that is taking place in very many countries at the moment.

02.03.2026 09:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google Ads support form quietly asks advertisers to hand over account control The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

Google Ads support form quietly asks advertisers to hand over account control #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTrends

22.02.2026 08:03 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I can see immediate applications for this. See if you can. #PR

20.02.2026 09:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ouch.

16.02.2026 14:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

America is waking up in the West Bank.

16.02.2026 14:08 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I just added a post on a blog. It rated 69% for the main keyword. I added one word and it jumped to 82%. I'm either very good at this or the ranking software is having a good hair day. Both are OK by me... :-D #SEO #copywriting

16.02.2026 14:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I checked the comments just in case a counter claim was made. Oh well...

13.02.2026 12:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The Cosplay Cabinet doing what it excels at.

13.02.2026 12:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The Ego Has Landed.

13.02.2026 12:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
1979 advertisement for a Grundig radio cassette player (HAT20_2_16)

1979 advertisement for a Grundig radio cassette player (HAT20_2_16)

'...a sight for sore ears' on #WorldRadioDay

13.02.2026 12:02 πŸ‘ 6 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Bouw jouw eigen AI-team met Willy’s Productieve Prompts! - Featuring Willy Ik start m'n eigen ai team Ik weet hoe jouw avond eruit ziet.. Laten we eerlijk zijn: je bent waarschijnlijk nu alweer overprikkeld. Het is avond, je bent de hele dag bezig geweest en toch knaagt het....

Also got a pretty neat overview of this personal assistant for creatives (in Dutch) www.featuring-willy.com/onlinetraini...

12.02.2026 13:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Digiatl Betacam compilation tape 'Aardman Animations - A History of Advertisements' (2007)

Digiatl Betacam compilation tape 'Aardman Animations - A History of Advertisements' (2007)

Congratulations to Aardman who are celebrating their 50th anniversary: www.bbc.co.uk/news/article....
As well as the amazing films and TV series, Aardman have also produced some of the most memorable commercials of recent times. We have many examples of their ads, including this 2007 compilation.

12.02.2026 10:48 πŸ‘ 6 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Sure, let's sap even the meagre earnings from Spotify.

12.02.2026 13:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Boost your creativity by Brouwers

Boost your creativity by Brouwers

Walked away from the annual Crosscast creative get-together in Ghent with this swag. Talk centred around getting more done, with this book to spark new ideas. crosscast.be

12.02.2026 13:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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BBC News - Newscast, Epstein Files: The Gordon Brown Intervention The former Labour prime minister says Starmer is in a β€˜serious’ position.

Most likely this one: www.bbc.co.uk/programmes/p...

10.02.2026 14:19 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I just listened to an interview of British ex-PM Gordon Brown on the BBC and was struck by the presistence of the journalist. They were'nt even fishing for gotachas, just rying to get to the bottom of the story.

07.02.2026 11:41 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

I used to watch (from memory) Cymareg y bawb from across the water in Dublin. Did I get that right?

07.02.2026 11:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

On Truth Social, but then admitting he hadn't watched it all? That's stretching the Truth brand a little.

07.02.2026 11:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The UK is going through something of a post-Epstein purge. Why is the US so limp?

07.02.2026 11:28 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

..one that IS available in Florida this time ;-)

07.02.2026 11:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0