Tomorrow, March 11, at 17:00 GMT, Diagonal client Claire Williams will be conducting an ‘Ask Me Anything’ session on the Formula 1 Reddit page 📢
Make sure you submit your questions below to connect directly with the former Williams Racing Deputy Team Principal ⬇️
www.reddit.com/r/formula1/c...
We at Diagonal Comms are proud to be working with physician and performance coach Dr. Elina Haukipuro 👩⚕️🏎️
We will be supporting Elina, who has worked for a variety of current Formula 1 drivers and the Mercedes and Williams teams, with comms, PR, and social media management services.
A monumental moment 🇦🇺🏎️
This Sunday, 366 days after its 2026 entry was confirmed, Diagonal client the Cadillac Formula 1 Team will make its Formula 1 debut at the Australian Grand Prix 🤩
Wishing the whole team the best of luck, as it completes its journey from 'launch to lights out'!
📸 Cadillac F1
Taking the N1A on track 🏁
Check out the MotorSport Magazine feature below - placed by Diagonal on behalf of Nichols Cars - in which they take the breathtaking Nichols Cars N1A for a spin, overseen by its founder and legendary F1 designer Steve Nichols ⬇️
www.motorsportmagazine.com/archive/arti...
📖 "This is by no means Tamara's dissertation. It's now her life's work"
Make sure you pick up the latest edition of the BBC's Top Gear magazine, which includes the below feature on our client Tamara Ivancova and her innovative car-eBike hybrid vehicle, The Elecy, which we placed 👇
📣 NEWS
We at Diagonal Comms are delighted to share that we are working with Claire Williams, Fortescue Zero and Santander Ambassador, and former Williams F1 Deputy Team Principal 🏁
Our work with her is already underway, including comms, PR, and social media management services 🙌
Looking for an evening read? 📖
Check out the story from St George’s Hospital, London, linked in the tweet below, which powerfully spotlights the story of how the NHS saved the life of Diagonal Managing Director @thebishf1.bsky.social at the beginning of 2024 ❤️
🎙️ "The most undervalued asset in F1’s 2026 boom is in the brain"
Check out this Sector.world op-ed, which we placed for Dr. Marcia Goddard to promote her new book, 'Driving Performance: 10 Lessons About Building High-Performing Teams from Neuroscience and Formula 1' ⬇️
sector.world/2026/02/the-...
Cadillac reveals its identity 💥
Via the below TV advertisement aired during Super Bowl LX and an in-person reveal in Times Square, New York, Diagonal client Cadillac F1 shared its striking 2026 livery ⚫️⚪️
Don't miss the team on track during Bahrain testing tomorrow ⏰
www.youtube.com/watch?v=GlBn...
NEWS 📣
We at Diagonal Comms are delighted to announce a new and exciting partnership with @racingpride.com, the leading LGBTQ+ motorsport organisation.
We will work closely with Racing Pride to amplify its voice, extend its reach, and build on its many successes to date 👊
Cadillac on the cover 📰
Don't miss the latest edition of @motor-sport.bsky.social! Their March issue features five articles focused on the Cadillac Formula 1 Team, including exclusive interviews and bespoke photos - all of which content our team placed.
www.motorsportmagazine.com/archive/issu...
Ahead of the 2025 season, our team helped the British Touring Car Championship introduce a live, globally available raceday broadcast for the first time in its history. Via the BTCC YouTube channel, the series attracted a mighty 273,000+ live viewers over its ten race meetings 📈👇
Our team worked with superstar youngster Deagen Fairclough throughout 2025, as he took on GB3 to the tune of 7 podiums and 1 standout race win 🏆
You can read all about his journey so far in the article by Silverstone below, which we arranged and placed 👇
www.silverstone.co.uk/news/deagen-...
We’re delighted to be working with neuroscientist and high performance expert Dr. Marcia Goddard, who today revealed the cover for her new book Driving Performance: Ten Lessons about High-Performing Teams from Neuroscience and Formula One, which launches in May.
Take a look below 🤩
"Smaller than a Lotus Elise but powered by a 7-litre V8" 🏎️💨
Make sure to check out the latest edition of Evo Magazine, in which you can find a piece discussing Diagonal client Nichols Cars' breathtaking N1A - an article that our team helped land 📰
We at Diagonal Comms are proud and delighted to have been nominated for Boutique Agency of the Year in The Race Media Awards! 🤩
We're incredibly grateful for all our fantastic clients, who trusted us to tell their stories throughout 2025, and have since our inception in 2023 🙏
One week, two major announcements from our client, the Cadillac Formula 1 Team 📰📢
On Monday, our team helped Cadillac F1 share the news that Zhou Guanyu has joined the squad as reserve driver, while on Wednesday, we assisted in announcing that IFS has become its official technology partner 👊
DIAGONAL DIARY 📰
In 2025, Diagonal Comms has driven some of the most impactful stories in motorsport and automotive 💥
So, as we emerge from the holiday season, come and take a look at our super six moments from the 12 months 👇
diagonalcomms.com/2025/12/diag...
Wishing you a very Merry Christmas from everyone at Diagonal Comms! 🎄🎁
Here at Diagonal, December 25 is an opportunity for even larger celebrations... Join us in saying 'Happy Birthday' to our Managing Director, @thebishf1.bsky.social, who turns 63 today 🥂
Put the kettle on and put your feet up for some off-season reading courtesy of the BTCC 🫖📰
Our BTCC media team recently sat down with Mikey Doble to produce this long-form web article, in which the #88 delves deep into his 2025 season and what's on the horizon. Read below 👇
btcc.net/it-asked-the...
Livery reveal date secured 🔒
As Diagonal client the Cadillac Formula 1 Team readies to join the F1 grid in 2026, we helped them announce that they will launch their inaugural livery during the upcoming Super Bowl, one of the largest annual sporting events in the world, on February 8 🏈
Celebrating champions at the TOCA Awards 🍾
We headed to Silverstone to cap off the 2025 BTCC season with the annual TOCA Awards, which brought together the cars and stars of the year for an evening of 🏆 and 🥂
We later shared its headlines across the BTCC's channels 🗞️
The record-breaking success of CTS 📈
The Motorsport Industry Association confirmed the stunning success of CTS 2025, the UK’s leading Motorsport Engineering & Technology Show.
We helped the MIA shout about the news with a press release, mailer content, social media posts, and bespoke graphics 🖥️
News rolls in from the BTCC 📢
We supported three exciting announcements regarding the 2026 BTCC season with digital, social, and press content 👀
- Laser Tools Racing's new Toyota-based two-car lineup
- Árón Taylor-Smith & Gordon Shedden's team change
- Details of the new qualifying race format
Revealing The Elecy prototype 🚗🚲
Amara Automotive recently unveiled a prototype of the car eBike hybrid, The Elecy, at Venturefest, Southampton.
We shared the news with our blackbook of contacts, and have since been securing coverage in a variety of premier media outlets ✍️
George Kurtz becomes co-owner of the Mercedes-AMG F1 Team 🤝
Prior to the Las Vegas GP, we broke the news of Kurtz's Mercedes F1 Team acquisition.
Between a press conference, media liaison and outreach, and a bespoke press release, we generated a huge swathe of international coverage 📰
DIAGONAL DEBRIEF: NOVEMBER 2025 🔖
Into the home stretch of the season, but no sign of slowing down 💪
From a Formula 1 team acquisition to an awards dinner and a car eBike hybrid reveal, here are five of our top moments from the past month 🧵 [1/6]
DIAGONAL DIARY 📰
In the lead-up to the Las Vegas Grand Prix, we shared the news that George Kurtz had become co-owner of the Mercedes-AMG Formula 1 Team and appointed Technology Advisor 📢
Come behind the scenes to see how we told the story of Kurtz's acquisition 👇
diagonalcomms.com/2025/11/diag...
Announcement season is underway for our client, the BTCC 📢
Over the past five days, our team has shared the news that Laser Tools Racing by MB Motorsport will launch a two-car programme and that Árón Taylor-Smith will join its roster, and confirmation of the all-new qualifying race format 🔥
Last week, the Diagonal team shared the exciting news that George Kurtz, the CEO and Founder of CrowdStrike, has become co-owner of the Mercedes-AMG Formula One Team and been appointed Technology Advisor 📰
We are proud to be working with George to tell the story of his Mercedes acquisition 🤝
